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Traffic Tactics For Your Blog

Publish by: Webmaster Saturday, June 6, 2009

Use the right software

Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves.

Blog hosting

Always host your blog on your own domain. If you place your blog on another domain, it may not be able to attract public attention, build confidence, and improve rating in search results. So using a different domain is the biggest mistake one can ever make.

Title tag

Whenever you put a title tag, make sure that it is relevant to the subject matter, and is not just a random one. You put a title to attract your visitors, so ensure that it is short, and snappy.

Article marketing

Notwithstanding which area of article marketing for your blog you have ventured into, there are many public forums for that topic, which you must actively participate in. There are quite a few online communities, where you can post messages or initiate a discussion to increase your visibility, and attract a huge community of people to your website.

Tagging

Tagging is very important. You can visit Technorati for this purpose. If you have many tags on your page, then it will show in the search results.

Technorati

Testing Technorati is extremely important. You must notify Technorati whenever you have made a comment on a blog. For this purpose, you will need to ping Technorati, or else, you may take the help of Ping-o-matic, which automatically alerts Technorati whenever a comment is posted by you.

Boosting blog’s visibility

To increase your and your blog’s visibility, it has become clear that commenting on other people’s blog is extremely important. But a primary concern is that you must comment on a subject which you are comfortable with. You need to search to get across a proper blog where your comment will be appreciated.

WTF at Technorati

Bloggers are allowed to comment on why few of the topics are a hot favorite. This can be done on a Technorati feature known as WTF.

Rate and ranks

Technorati can rate and rank any blog, based on the links to the blog. That is, your blog will get a higher ranking if other blogs link to your blog.

Blog commenting

Commenting on other blogs has also become important because others will then comment on your blog. A blog becomes dry and dull if there are no comments on it.

Choose your blog topics

There are people who simply join in the bandwagon without much knowledge on what it is all about. If there is some great news about something related to your industry, it does not necessarily mean that you should jump to cover it, or even mention it. Yes, that does help to increase your popularity, and sharing something is always good. But if you don’t feel the need for doing it, simply leave it!

Intelligent linking

If you link things in your blog, then do so in an intelligent manner. Don’t link each and every issue that you want to, but maintain a fine balance between linking important topics. Both under-linking, as well as over-linking, are not good. So conventions and creativity should be used only when the circumstances so warrant.

Invite contributors

You may invite a famous person to contribute something to your blog. It may be something that he specializes in, but that will surely add sheen to your blog. by doing so, other people become aware that you have an association with famed people, and invariably, your blog will get more hits. Also, the celebrated person will feel flattered on the status you provide him or her.

Interaction

Make your blog interactive. Mere textual data becomes monotonous after a point of time. So use graphics, images and charts to make the blog appealing to the readers.

Provide answers!

Whatever niches you might be in, there are always some questions whose answer remains vague. So you can focus on those important issues and provide a concrete answer for those questions.

Tracking visitors

Software which tracks visitors can analyze the areas most frequented by visitors, the ones which hardly get any hits, etc. so these vital information can be used for betterment of your blog. Feedburner is very good for RSS purpose.

Charisma

Online, as well as offline, charisma is always valued. The voice presenting something in a blog is extremely important, as people appreciate honesty, compassion, empathy and other emotions associated with it.

Proper archives

Proper archives need to be maintained. Sorting them out date-wise or subject-wise always helps. Generally, archives must include every article that has ever been posted on the blog, but from the usability point of view, you can just link interrelated topics in a blog post.

Blog URL

URL’s are also important as it gives the readers a view of what lies on that page. The best URL’s should be short, but having enough information regarding the content of that webpage.

Sharing information

An open source on the internet is always welcome. Sharing private information on the internet is always considered a good marketing strategy.

Don’t go overboard

If you over-market all your blog posts, negative sentiments will prevail. So be cautious on this front.

Link bait

Capitalize on linkbait, if you have got it. Your website needs to be very much presentable if it hits the front page of Reddit, Digg or any other place where a constant flow of visitors will be ensuing.

Writing style

Your readers will personally take your style of writing and your focus on subjects. If you constantly modify that style, you will disappoint those segments of people who rely on you for that subject or style.

Branding tool

Building a brand is very important. A good brand is one which people feel pride associating themselves with, so such a brand must be built.

Blog submission

Blog submission to blog directories is very important. BlogCatalog.com, blogarma.com and bloggernity.com are some famous blog directories.

Yahoo feed

You must create a feed on Yahoo! This option is available under the “My Yahoo!” tab.

Google Adwords

Google Adwords is expensive, but a great marketing tool nonetheless. A low-cost option is also available with them.

Blog name

If you can, buy a domain name for the blog, which costs about $10 annually. You won’t even have to shell out money for hosting.

Frequency of blog posts

Regularly update your blog.

Signatures

Make it a habit to use signatures. Put a link of your blog in your signature, and use it while sending emails, posting on forums, etc.

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7 SEO Tips for your WordPress Blog

Publish by: Webmaster

Do you have a WordPress blog? If so, one of the best ways to increase the traffic to your blog is by applying search engine optimization (SEO) techniques. In this article we will go over 7 simple things that you can to do increase your traffic from the search engines.

  1. Make sure that your permalinks are set up optimally for SEO - whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
  2. Install the All in One SEO Pack (or a another similar plugin) - the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
  3. Optimize each blog post for a low competition long tail keyword phrase - before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
  4. Use Social Bookmarking services to bookmark each blog post - whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
  5. Optimize the home page of your blog - it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Choose one or two keyword phrases for the home page of your website using the free Google Adwords Keyword tool. If possible try to choose prases that are not too competitive, but still have a good few thousand monthly searches. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
  6. Install the Google XML Sitemaps plugin - this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.
  7. Build links to your blog - building links back to your website is the surest way to improve your ranking in the search engines. If you ignore this it will be very difficult to get a good level of visitors from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.

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There are a number of reasons why most people fail to make money online, and why their internet home business is doomed to failure from the outset. If you can understand these reasons why 99% that start fail to be successful, and consequently avoid them, then you can be one of those 1% that make a comfortable living working online from home.

Some of the major reasons for failure are outlined below: keep them in mind and do your best to avoid them.

1. A Failure to Plan is a Plan to Fail Although this is a massively abused cliché, it is true nonetheless

To achieve success with an online business you must have a strategic plan and must set targets over various time-frames. Get a sheet of paper and a felt tip marker, and write down in bold letters exactly what your objective is: “I Want To Earn Enough This year to Buy a New Dream House”, or “I Want To Leave The Day Job By Christmas”. Stick in a prominent place where you see it every day.

Set targets for your year, each month and each week. Have a daily list of tasks to be completed to enable you to meet these targets. Review your plan and your targets, and make changes to suit progress: IF YOU FALL BEHIND, THEN WORK LONGER HOURS. Which takes us on to Number 2:

2. It’s Your Job, Not a Pastime

Just because you have no boss to report to doesn’t mean an internet home business is not a job. Many people fail to make money online because they don’t take their business seriously enough: they take time off when they feel like it, finish earlier in the day than they did in their regular job and find it difficult to concentrate on tasks.

You must not fall into this trap, and setting daily tasks and targets to meet will help you to get through the work needed to be successful in making money online. An online business is hard work to start with, although it does get easier. However, if you enter into it thinking it easy money, then you are in for a shock and you will likely fail.

3. Get Rich Quick? No Chance

This leads nicely into the get rich quick syndrome from which many people appear to suffer. Those starting an internet home business looking for quick success and to become very rich in a matter of weeks - or even days - are in for a huge fall. Such people make up a good proportion of the 99% that fail to make money online, and if this is you then change your mindset immediately.

If you knew a foolproof way to get very rich by spending only a couple of hundred dollars would you tell everybody else about it? Of course not! You have no idea how many of these ’schemes’ involve you paying money to somebody who will tell you their system: to charge people money for a get rich quick scheme that is charging people money for a get rich quick scheme. Nobody has any online program other than telling people to do as they do - collect their money and then tell them to do as you are doing.

Keep completely clear of these because eventually there will an awful lot of losers.

4. Lack of Focus

Information Overload! How many different ways of making money online have you seen advertised? There are literally hundreds. I won’t go into any of them right now, but will just say that a very large proportion of failures is due to a lack focus on any one of them.

Many people spend an awful lot of money paying for loads of eBooks, ways to make money on the internet, ways to avoid failing to make money online, software, mentoring and everything else on offer out there. Rather than settling on one and targeting that they start on many different programs, and when they fins that they are not making anything they leave it and try something else, and so on, and so on.

Target just one and focus on that. Spend all your time and effort on it and you might be very surprised. Because the thing is that most of these programs and ideas actually do work! It’s just that people don’t give them enough time.

If you heard that jigsaw puzzles were fun to do would you buy up twenty of them and then start them all, and finally give them up because they are no good? Of course not: you would complete them one at a time and think that jigsaw puzzles were great, and eventually you would be able to work on twenty at a time. The same is true of online income streams.

5. Where Do I Start?

Lot’s of people just don’t know where to start. They are bewildered by the choices available; by the number of different ways in which the can make money online. There are so many that they don’t know what form their internet home business should take.

Sure, they know that they WANT their own business, and they know that they might even NEED a home business, but the problem is WHAT home business and HOW they find out what is available without getting burnt.

That’s when you should be looking for a site that offers regular information, teaching and product reviews, so that you can be helped by like-minded people that have been exactly where you are now and understands your problems and knows how you feel when that credit card bill comes through the door, but you haven’t the money to pay.

Internet business membership sites are ideal to help in this way, and not only do you normally have permanent information on the website that you can refer to whenever you feel the need, but also special members-only products. They are not gifts, because you pay for them with your monthly membership fee, but nice to get nevertheless.

If you want to make money online, and want to start up a successful internet home business of your own, then a good live online membership site can help you more than any individual eBook or program that is starting to get obsolete the day that you purchased it. Internet home business success is based upon sound knowledge and access to expert help when you most need it.

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Web page design that gels

Publish by: Webmaster Friday, June 5, 2009

A website for any business aims at attracting web traffic and the goal of that website is to get visitors interested enough to stay and be converted to a customer. To succeed in this goal, your website and each page therein must be created to flow together.

It must gel to retain the attention of visitors and make them want to explore. To create this want in your web visitors you have to make it as easy as possible for them to find the specifics they are looking for. If visitors become fixated on a single element on your webpage this spells trouble.

Global grapevine

If they cannot easily find what they want, this will frustrate them. The last thing you need is for your website to be remembered negatively. If your traffic likes your website, they will talk about it. The Internet is a global gossip-monger and good gossip will bring more traffic to your site. Gossip, word-of-mouth and the bloggers can spread the word faster than wildfire. Placement of content is critically important.

Visitors must be able to see certain elements at first glance; therefore your page must be designed in such a way that visitors immediately spot the basics. Remembered that no matter how much effort you put into your contents, optimisation strategies and marketing, if visitors cannot navigate easily, they will leave.

Navigate traffic into customers

Easy and functional navigation is the glue that holds all your efforts together. Easy and logical navigation can be set up in several ways. You may opt for a permanent navigational toolbar or have navigation links at the side, bottom or at the top of the page. All of these work well as long as the criteria of easy navigation is adhered to. Your navigation must literally be simple enough for a child to use.

It does not matter who your web traffic is or whether they are highly educated, young or old. Navigation must be simplistic; your business depends on this. Keep in mind that people who use the Internet have experienced the good and the bad of navigation, they know how easy it should be and they demand this.

Effort is worthwhile

If all the elements on your page gel it becomes very easy for visitors to see exactly what you have to offer. They relax, become comfortable and will linger. They will spend time looking at other products as well that catches their eye. This means they will be far more interested to click through your website and this is exactly what you want them to do. This is page optimisation other than keywords and textual content and cannot be neglected.

This is when all that time and effort you spent in designing a perfect page that gels really start paying dividends. You are in business to make money; the internet is the most competitive market on earth so no business can afford to alienate potential customers. Your website is your only window to showcase your products and services. It is in your own hands whether you blow it or gain the customers that means success.

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Traffic Exchange Essentials

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Traffic exchange is basically a trading club. Every member desires to bring traffic to his or her own site. In order to have this, the member surfs the sites of the other members within the program. Surfing other sites is the way to have one’s sites viewed. The traffic exchange system involves trading in terms of viewing sites. When more sites are viewed within the program, there are more chances for one’s site to be viewed by others as well.

Members browsing on other members’ sites gain credits. These credits are then assigned to the site that the member wants others to see. When credits are assigned to a site, it means that the site will have certain views or visibility within the program as long as it has the credits. If the site does not run out of credits, then it will keep on being seen within the program. In this way, a site becomes more and more familiar to the people seeing it; and the way the surfing trading goes, traffic gets directed to sites.

The main goal of traffic exchanges is to keep the online sites alive. In order to do this, they must bring the lifeblood of online businesses to sites, which is traffic. The traffic exchange system is proven to be very effective in this. Aside from accomplishing the main goal, it also has other benefits that really help online businesses in their search for success. Surfing sites within the program also opens opportunities to be updated with competition as the sites of the competitors can also be found within the program.

Furthermore, there are ways to manage traffic exchange, making it work very effectively. Knowing that all traffic exchanges have one goal, it is a good idea to join several traffic exchanges. This is possible since they do not have membership exclusivity. It is also possible to browse several programs at the same time through a multiple tab web browser; where one can shift from one tab to another while a page is being loaded. Doing this maximizes time and effort, getting the huge desired traffic.

Additionally, considering this fact is a must. Since almost all of the traffic exchange members are snobbish, a very interesting page must be shown to them to hook their attention and push them to browse more about the business. To be effective, the page that must be shown within the program is a landing page and not the site itself. The landing page can be a squeeze page or a splash page. This is to facilitate faster loading of page and to gather leads that will surely be useful in the future.

These traffic exchange essentials are very basic facts about the program and how its system works, but knowing these is important to have an idea on what it is all about. The best thing with traffic exchanges is that one can join for free. One can experience the benefits it has without spending. There are options to upgrade membership, buy credits, buy referrals or downlines at minimal costs only as the member sees it necessary. It is really a powerful marketing tool that does not oblige anyone to spend.

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Specialising keyword Search Engine Optimisation

Publish by: Webmaster Thursday, June 4, 2009

Whenever you look for information about SEO strategy and methods you will undoubtedly come across numerous examples. And to make matters worse, those examples are predominantly about popular search items like digital cameras, cars and such.

But what happens when you are not offering the world a popular search item. What if your products are completely in uncharted waters or off the beaten track? Do you need to worry about special treatment and special SEO for your specific and highly specialised industry? The answer is a plain and simple no.

Whether you are selling a popular gadget that half the cyber population wants to get their hands on or whether you sell something very few have ever heard of, keywords are king. Keywords and key phrases are the king in your SEO content and they will always be important no matter who you are and what you are offering. So, do you need specialized SEO tactics for a specialised industry? Definitely not. You still need a keyword tool and you still need to trawl the lists of possible keyword and key phrase candidates. You will still fall under the same Search Engine Optimisation guidelines as other, more popular businesses.

Benefit in an upper hand

The only thing that is really very different between specialised industries and popular ones is their popularity. Sure, you are not wining any broad-spectrum popularity contests, but you are still winning. You are scoring less competition than your popular counterparts are. This is simply because popular industry searches are crammed full. They are packed to the brink with websites offering the exact same thing. And the competition between websites is far fiercer than in a specialised industry. So be thankful that you have one thing going for you. You may not draw as many people as popular products or services but you have less competition for the searchers you do attract.

Keep it simple and play it straight

Your target market may be out there among the millions of cyber surfers that want nothing to do with you. You are in among millions, if not billions, of websites that have nothing to do with you. How on earth are you going to attract your target market, how are you going to find each other in cyberspace? The answer is simple. You are going to select key words and key phrases that are as closely related to your products as possible. There you are going to make sure that your website is maximally optimised so that you have a good search ranking. Then you are going to wait for the searchers to come to you.

Your target market will seek you out if you have the right keywords in place. Pick the most popular ones that have the most relation to your products. It is utterly useless using keywords that do not pertain to your products, no matter how popular they are. Keep your keywords industry and product specific so that your target market can find you with easy. Make it as easy for them as possible to find you, if you don’t they will go to your competition.

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Why Should You Use Search Engine Optimisation?

Publish by: Webmaster Wednesday, June 3, 2009

Search Engine Optimisation (SEO) is an essential aid for any organisation wishing to improve their rankings on search engines such as Google. Not only does SEO improve rankings naturally, it also increases the number of site visitors and the amount of qualified web traffic received.

Gaining the most out of SEO relies on utilising text and keywords likely to be picked up by Internet spiders (or robots). These spiders scan websites to retrieve frequently used words or phrases, which then determine web rankings.

There are pitfalls for companies who incorrectly use SEO, taking advantage of littering their websites with words guaranteed to up their position in search rankings. Moreover, these so called ‘black hat’ methods are usually rumbled and withdrawn from their web ranking positions, until their deception is rectified (several firms have found themselves dealing with law suits due to this). On the other hand ‘white hats’ are a much more legitimate type of SEO, likely to produce longer lasting results. The use of ‘white hats’ achieves rankings approved by search engines.

If you are interested in using SEO it is beneficial to identify the keywords and phrases essential to your business and use these frequently throughout text content present on your website. Be aware of competitors and the terminology used on their websites, where do they appear in comparison to your organisation in web rankings? It is important to note fabulous images and sound do not contribute to SEO and are consequently ignored by any spiders patrolling web content.

Another reason for using SEO is to determine what people search for online and how this knowledge can be applied to improving online search rankings. It is worth bearing in mind web spiders will return to evaluate web pages as many times as they are updated, therefore it is beneficial to constantly re-evaluate websites and update text content.

When beginning to use Search Engine Optimisation do not expect overnight results, it will take time to shape your website to attract your desired clientele and to climb up web rankings. However, great results will be achieved if you choose to use SEO in the correct manner and the more prominent your website appears to customers, the greater the chance of engaging in increasing sales and profits, plus expanding upon existing customer bases.

In summary, SEO is vital for any organisation who wish to become visible on any search engine and for companies who want to increase their customer base and the amount of traffic that is being directed to their website. Furthermore, the quality of customers attracted to top ranking websites may well enhance profits and build upon company reputations. Search Engine Optimisation is an investment for any organisation, but one that should be made with care as any discrepancies or foul play will soon be discovered and dealt with. Finally, although viewed as an additional marketing ploy, the use of SEO has been considered to result in greater benefits than the variety of marketing techniques often employed by companies.

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Google, You and SEO

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Change is something the human race does not always welcome. We get set in our ways, even the bad and nasty habits; we are used to them so let’s keep it that way. The internet has revolutionised how business is done. This of course brought new opportunities for the unscrupulous and amoral amongst us to try their tricks to cheat for quick profits.

Recently there has been loud squawking and lamenting about the new changes Google is putting into practice. The SEO world was up in arms about the new trust factor coming into the equation. It is worth thinking about exactly who the individuals are who most argue against this change. Google does not always have very flattering things to say about the practices of SEO.

Change is needed

Google’s intentions are to see all online businesses and websites take a proactive approach with branding. They want to root out people who cheat the system and cut corners. When unethical practices are used to manipulate high ranking, the search results turn to chaos that is making searchers mistrust everything. Too many people have taken the unscrupulous path to generate as much revenue as possible. That is when you get websites that are smothered in affiliate ads that are of no help to anyone.

Ethical SEO efforts have an important role to play in all this. They can be compared to the scavengers that sift through the garbage piles and clean up the mess. What is left behind for Google is clean search results to work with. What is happening is that websites need more and more of a trust factor to be able to rank high in the Google search results pages. The brilliant thing is that this trust factor happens naturally when a diversified online approach to branding is used.

New mindset

The aim is to develop the same mindset to online advertising as applies to offline advertising. Offline marketing involved paying for any advertising; this included TV and radio. There is no scope for cutting corners in offline advertising. This is what the search engines are trying to achieve; you do it by the book. You pay for your advertising and you promote you business in all areas of the internet. Too many website owners put ranking above everything else and for some this becomes an obsession. They will do anything, even if it is unethical, to get that coveted ranking.

Quality above all else

The search engines are evolving and making life very difficult for anyone involved in black hat optimisation efforts. The trust factor has now been added and the algorithms will keep changing and tweaks will be added to rid online marketing of the parasites. What this all boils down to is to keep your focus on the website visitors. It is all about their user-experience. The much-used saying of content is king is fact. Stay away from giving visitors garbage in the form of keyword stuffed content that is meaningless. Keep your website providing quality information and make sure your website is completely scam-free. This will ensure that all the factors fall into place.

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Copy writing SE rules

Publish by: Webmaster Tuesday, June 2, 2009

Search engine optimization is the buzz word on everyone’s lips these days. SEO used to be simple; it used to be a no sweat operation. However, the internet has become a far more competitive place over the years and continues to do so thanks to exponential expansion. This expansion means that more and more people are squeezing into the online cyber universe to pedal their wares, socialize, network and live.

So where does that leave you? That leaves you in the position of needing to up your SEO tactics to stand a fighting chance. One thing you need to remember about SEO tactics is that copy writing plays a huge role. You will need to follow certain rules and regulations to make your copy writing effective.

Plan ahead

Planning ahead is something that is always on the cards of a well organized and efficient company or business. You need to plan ahead to budget your time, money, resources and such into your daily, weekly and annual schedule. So too do you need to plan ahead for copy writing when you are trying to up your SEO game. You need to be able to budget those key phrases in at just the right intervals. However, the biggest reason for planning ahead is so that you know exactly what those key phrases are. You plan your copy writing around your key phrases and not vice versa.

Lead under dictation

For once, you are not going to be in control. Your audience dictates to you here, they will make the decision for you as to what key phrases you must use. In order to be visible your keywords need to coincide with the phrases your target market uses to search with. Whether you like those particular phrases or not; you have to use what your audience is looking for.

Key headliners

Search Engines place more weight on headlines and sub-headers than the rest of the copy content. So make yours rich on keywords to attract the attention of the engines that drive your website visibility. Emboldening your headlines also adds extra oomph and so does including them within your tags. Headlines and sub-headings need to be bold and encoded to get some extra attention from the search engines and promote your website effectively.

Key into your copy

Key words and key phrases play a monumental role in gaining the attention of the search engines and their undivided attention is exactly what you want. So how do you go about getting what you want and not ending up on the second or even hundredth search page? You add popular keywords and key phrases to your copy. Remember to use key words and phrases that your audience targets. Do not stuff your key phrases into your copy just to try to attract more attention. You will attract bad attention and you will send your audience to your competitors. Use roughly 3 percent of your wording for your keywords and key phrases, but most importantly, make it sound natural so that it flows.

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Aiming for the maximum amount of conversions is the top priority of any internet marketing campaign. At the end of the day this is the only criteria that matters as everything else depends on the amount of money that is generated by the business. The online marketing campaign should be geared to target the relevant market to generate the necessary amount of traffic. This is no easy feat and novice marketing campaigners tend to despair at this point.

Finding solutions are becoming increasingly easier as there are some of the millions of internet users that will eventually come up with a solution to any given problem. As most internet campaigners are unfamiliar with the SEO lingo it takes hard work and dedication to fully understand what they are up against. One way to eliminate worries about understanding SEO’s is to shift concentration to the reigning emperor amongst the SEOs – Google.

Google has become the treasured household name worldwide that is guaranteed to supply you with any form of information that you require. It has crept into homes, offices and every constitution one can think of and has willingly been given permanent residence. Focusing your attention on this powerful SEO and literally aiming to get into it’s ‘good books’ will surely make your campaign a lot easier and uncomplicated.

The search engine is also constantly releasing new applications and tactics to make campaigning easier to master and totally approachable. Once the concept of ‘what makes Google tick’ is understood there should be no difficulty in taking the campaign to the limits and eventually making loads of cash.

Tactics that are guaranteed to work

Even though Google is the current number one search engine it is really not necessary to completely ignore the others. Google has however released a new super sophisticated browser that is set to increase their popularity even more. And even more good reason why you should optimize your web pages to being Google friendly. In fact creating a situation that will make your website and the search engine as thick thieves would be the ideal situation – until you assume a position where the engine simply bows to your commands.

To achieve this make extensive use of Google analytics as well as its webmaster tools. The one thing that search engines almost take a form of ‘pride’ in is that they welcome and love quality and organic content. Quality organic content combined with the selected Google friendly keywords is a magnificent start on the road to success. Another way to skyrocket your rankings is to make extensive use of link building.

Target your links carefully and ascertain that they connect to websites of good quality and content. Search engines also have a great affinity for blog sites. Wordpress blog applications are enormously popular and attract the search engines like a moth to a flame. There are quite a few free blog applications available and amongst them is Blogger.

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Most people fail to make money online because they don't stick to it. They don't see sells coming in as quickly as they want them to so they quite and say its not possible to make money online. But the truth is its possible to make alot of money online. You just have to find a proven method and stick to it. With this article I am going to show you a proven method that bring in $1000 in 24 hours online.

Making money online is all about solving problems. Every product you have ever bought was because it solved a problem you were having. People by products that solve their problems. Your job is provide solutions to the problems.

The easiest way to provide solutions is in the form of short reports. They are easy to put together and the customer can download it instantly after they purchase it. This convenience is what makes short reports so profitable.

Do a quick google search or visit sites such as answerbag and see what people are talking about. See what questions are being asked. This will help you come up with a topic to write your short report on. Once you figure out what problem you want to solve, open up MS word and start typing. Bang it out as quickly as you can.

Don't try to make it perfect. Just get it done and start promoting it. You can go back and make changes and updates later on. Your goal right now should be to get it out there as quickly as possible so you can start making money.

read more “Why 95% of people fail to make money online”

When you are involved in an internet marketing business, it is necessary to learn get enough traffic for your site. Most website owners are having a difficulty gaining and maintaining their traffic, and if you're one of them, it's time to pay attention to the tips below, find out which one works best for you, and start earning megabucks from your increased traffic.

A well optimized article is a good way to increase traffic for an internet marketing business. Article marketing is a form of link building that has grown popular to grab more traffic. All you have to do is to first find out which keywords are very popular, write articles about it and optimize your site through SEO or search engine optimization. As internet surfers look for those keywords using the search engines of Yahoo or Google, your website will belong to the listed websites falling under the same keyword and may be visited by those doing the search. Keep in mind to use only the right keywords and to continuously write articles for your keywords.


What to Avoid When Writing Articles

Limit the number of your keywords in the body of your article and do not overdo it. Most internet marketing business owners often make the mistake of writing the keywords in almost every line of every sentence of their article in the hopes of getting a higher page rank from search engines. But these search engines actually have rules and if you exceed their keyword use limit, that page could be removed from the ranking.

So, what can you do then? You can make the most out of your keywords and description by using Meta tags. Webbots often utilize the very first 200 characters of a websites body for the description. The description is the "teaser" of your page which can be seen in search engine results page, and more often this determines if the one doing the search may want to visit your site or not. You may also list down your keywords in the meta tags to make your site come up in the results.

Other Options to Increase Traffic

Your internet marketing business may also get more traffic as you submit your URL to major web directories. This helps improve the number of links going to your site which can convert to sales. You may also obtain a link from major search engines. You can also give out your URL when leaving meaningful comments in complementary blogs, forums, discussion groups, and etc. If readers find your comment interesting, then he could link to your site and increase traffic.

Convince those who own a complementary site to provide a link to your site. This is a way of sharing with the traffic that their site gets. Let's say for example your internet marketing business deals on beach resorts, you may collaborate with travel companies to have them place a link for you. You may complement the link they give by also linking to them. Links convert to traffic and clicks for your site, which can contribute to your rank in the search engines.

Do affiliate marketing. This is the best way to get free links and ads for your site that is free of charge and at no risk at all.

Promoting your site by spreading it through word of mouth to your friends and their circle of friends is also effective. Do not forget to place your URL on those business cards and letter heads.

read more “The Ways to Get Traffic in Internet Marketing Business”

Avoid These in Traffic Exchanges

Publish by: Webmaster

It is a proven fact that traffic exchanges generate traffic to a site. It also gives opportunity to get more future sales, capture subscribers to newsletters or whatever offer, and to build mailing list that is very useful for future marketing plans. Traffic exchange is such a powerful marketing tool. Aside from using it properly in order to take advantage of its benefits, there are also things that must be avoided in order to make it more effective.

These mistakes must not be done by internet marketers in order to achieve the targeted revenue, and to meet the aspired success. These are mostly simple but very common mistakes that ruin the strategy of an internet marketer, especially in using traffic exchanges.

It is a big mistake to show long sales pages in traffic exchanges. There is no problem with endorsing affiliate products within the program but the page to use must be considered. Promoting using one long sales page is not recommendable in traffic exchanges. Most of the people within the program are fellow internet marketers who surf for the main reason of generating traffic to their sites.

The viewers within the traffic exchange usually take the minimum timeframe to view a page then click on the link to see the next ad and gain another credit. They don’t really browse a lot on the contents of the page. a long sales page will not catch the attention of the visitor, and just pass along the page; thus, the credit will just be trashed for nothing, and the product or service will not be exposed properly.

It is best to use a simple landing page in traffic exchanges. This page must contain an attention grabbing headline, a brief list of benefits, very simple graphics, a photo of the owner, and a signature. The page must be as enticing as possible but must be kept as simple as possible at the same time; so that the page could load within the minimum timeframe allotted for every page to be viewed.

Furthermore, it is also not a good idea not to aim for list building in traffic exchange. This program is a great avenue to capture leads for future marketing techniques. The landing page that must be used is at its best if it has a free offer that the viewer can get once he or she leaves his or her contact details on the space provided within the page. This type of landing page is also called a squeeze page.

Lastly, it is not enough to use the generic page to promote affiliate products or services. It is better to create a unique landing page. This is also called branding. This does not only promote the affiliate products but also one’s own business and name as an affiliate. This is important especially when there is a long term goal in the online business, which is what almost all well-focused affiliate marketers desire. Being popular in the online business is also a good foundation to the internet venture.

read more “Avoid These in Traffic Exchanges”

Implementing Search Engine Optimisation into a Website Build

Publish by: Webmaster Monday, June 1, 2009

Despite all the preaching by SEO consultants, the untold articles and journals about the whole world of search engine optimisation, too many people still think you can add SEO afterwards. People spend inordinate amounts of money on the most lavish and expensive web design they can afford and when the launch comes nearer, they want an optimiser to get their website ready quickly so that it will rank well in the search results pages.

When this scenario happens as it happens around the world each day, SEO consultants want to leap off bridges. This may sound melodramatic, but it is fact. Businesses spend months and large amounts of money and then they are furious when an SEO consultant tells them they can’t launch. Then, when told it is now going to take time and huge effort to optimise the website that will involve significant expenditure, website owners do not like to hear that at all.

Do not build backwards

Anyone who still thinks Search Engine Optimisation can be added as an afterthought once the website has been designed is buying a heap of very expensive trouble. When designing a website from scratch as well as redesigning a website, the optimiser must be part of the team from the start. Think about this logically. You get a professional architect to draw up the plans for your new home and start building.

Then when the walls and floors are in place you realise you forgot to make provision for electricity cables and the plumbing needed for that smart bathroom. Yes, anything is possible, but you are going to have to tear that nearly completed house down. That is going to be the only way to make changes. Now swop house for website and the principles are exactly the same. You are going to have to reconstruct your website, it is going to be time-consuming and expensive to rectify and include optimisation.

Emergencies do crop up

The message being conveyed here is yes, it is possible to rectify mistakes after the fact, but it is far more cost and time effective to do it right from the start. Bringing in the SEO for a new websitewe should never be an after the fact decision, it should be part from the word go.

Do it right from the start

Yes, it is possible to optimize a website that is already constructed, this is not impossible. If a website is not ranking well enough in the search engines it is possible to overhaul the website. It is possible to optimise it strategically to boost ranking. It can happen that due to competitors or changing keywords that websites need extra optimisation. If business finds itself in this position, the expense and time to have their website re-optimised is worthwhile. With SEO on-board from the beginning, the whole layout of the website will be determined and shaped through Search Engine Optimisation practices. This will impact on website copy, the number of pages, design, coding and development. Launching a successful website is collaboration.

read more “Implementing Search Engine Optimisation into a Website Build”

Using Traffic Exchange in Promotion

Publish by: Webmaster

Traffic exchange is one of the most popular methods in internet marketing. It aims to gather visitors for the sites for free. It is very effective in generating free traffic to a site. It is also a very powerful marketing tool in terms of promotion. Traffic exchange has a very big potential in promoting a business, product, or service.

It is a fact that most of the individuals engaging in traffic exchange wants to bring traffic to their sites; so it is a must to use the program properly. Traffic exchange must surely be a part of the marketing plan but there is a strategy to make it very effective. Aside from bringing traffic to a site, it must also be a goal to introduce the business, product, or service to more people; whether they are ordinary consumers or internet marketers.

One big factor that will affect business promotion within traffic exchange is the use of landing pages. The viewers have limited minimum timeframe to surely view the promotion page. It usually goes from 10 seconds to 30 seconds. For this reason, it is important to have a page that will load all the elements easily. It must be simple but very enticing, fresh and unique, in order to grab the attention of the viewers who initially just surf a lot to bring back huge traffic to their sites. This page is called a landing page. it is like a summary of the main site, business, product, or service.

The landing page can be a splash page or a squeeze page. The splash page contains a link that will direct the viewer to the main site, or to another site that contains more information about the offer or promotion. A squeeze page contains a form where the viewers can leave their contact details in exchange with a free offer, a trial offer, or a subscription.

Whatever the type of landing page is, the first thing to consider is that the page must move the viewers to action. This action could be to know more about the product or to leave contact details. When the viewer thinks about knowing more about the business, it is already the start of being a potential customer; when the viewer leaves his or her contact details, it is an opportunity to keep in touch with this prospect in the future.

Furthermore, it is important to build a mailing list. This will surely help in future marketing plans. Keeping in touch with the potential customers for pre-selling and other reasons that could lead to a sale is a good technique. It makes the customer more familiar and comfortable with the business.

While considering these, it is best to join several traffic exchanges at one time since not one program requires membership exclusivity. Once signed up for numerous programs, it is best to surf all of them at the same time through a multiple tab browser. This will save a lot of time and effort while driving the desired traffic to the owned sites. Additionally, it is best to have downlines ore referrals to have more bonus credits and have more traffic with less effort.

read more “Using Traffic Exchange in Promotion”

Cooperating with Traffic Exchange

Publish by: Webmaster

There is a lot of feedback regarding traffic exchange as a marketing tool; some are positive and some are negative. Whatever it is, all of the marketing tools have their strengths and weaknesses. Traffic exchange has a great potential in boosting the business and helping meet success in the venture, but it needs much cooperation on the part of the business owner.

There are also a lot of people who see solutions in traffic exchanges. Solutions mean the answer to their current problems. It is true that the main reason for surfing within traffic exchanges is to bring traffic to one’s own site; and it is also a fact that surfers find interesting businesses, products, or services in traffic exchanges as well. Chances are, the internet marketers may have a certain need that can be satisfied through an offer.

The first thing to think about is the page that will be shown to the other internet marketers surfing within the program. They should be appealing enough to catch the attention of the viewers and not to let them go until they would like to know more about the product or service, or until they leave their contact details. This is very effective as the page being shown in traffic exchanges really pave the way to a possible purchase at the right time.

It is a great idea to give the viewers some free offer that they can only have in exchange of their contact details which are their name and email address. This is also known as capturing leads and building a list. This is useful for further marketing techniques.

Moreover, it is best to join manual traffic exchanges if the goal is to persuade the viewers to know more about the products. Traffic exchange has two types which are the manual traffic exchange and the auto traffic exchange.

Manual traffic exchange requires the members to click within the page in order to go to the next site and view the next page. Auto traffic exchange does not need clicking. The pages are automatically set to change after the minimum timeframe. In this case, it is certain that the pages will be viewed by humans within a manual traffic exchange as pages just keep on changing within auto traffic exchange without anyone even looking at it.

Like any other marketing tools, engaging in traffic exchanges require enough time and effort. A member gets more credits when he or she surfs more often. This is also a big opportunity to check on the sites of the competitors. Seeing their pages is a way to be updated and be competitive enough to make a lot of sales. Additionally, it is better to have referrals or downlines in order to get bonus credits and have more time in doing other things that can add to the success of the venture.

Use traffic exchanges properly and success is on its way to meet the business. Easy money is not true. Cooperation is a must in every business. The good thing with traffic exchanges is that they have free memberships; so it is not a big deal to give it a try and experience the benefits one can get out of it.

read more “Cooperating with Traffic Exchange”

SEO Resources For Article Marketers

Publish by: Webmaster

It is not necessary to know the ins and outs of how Google works and how Article Marketing influences search engine listings to see positive results from your article submissions.

You can progress and see the benefits if you write articles on the topic of your website, submit articles consistently, and craft strong titles and resource boxes.

However, you must know that Article Marketing is inextricably linked with SEO, and when you’re feeling up to it there are some more advanced things you can do to with your articles that will capitalize on the SEO benefits of Article Marketing.


How Do Google and Article Marketing Interconnect?

When you have a website, all marketing tools are employed with the end goal of driving traffic to that website. The traffic can come from multiple sources, but the primary traffic hubs are search engines such as Google.

Link Building is something that website owners undertake to increase their search engine ranking. When I say ’search engine ranking’ I mean where the website shows up in search results when someone Googles the website’s keywords. By building links from other websites going back to your own website, your can get a higher search engine rank. An increased search engine ranking for your major keywords can of course build traffic dramatically for the long-term.

This is where Article Marketing steps in–it is a tried and true tool for building links and driving traffic to a website over the long term. By being aware of how SEO interacts with Article Marketing, you can leverage your articles more effectively and fine tune your results. You can also develop realistic expectations, which will help you keep your motivation and momentum going.

This collection of resources is for anyone who wants to maximize their success with their article submissions. The first section “Getting Started” is for everyone–even if you don’t know anything about SEO or Google or the internet. Just read the resources under that section, and if you like you can save the rest for when you’re ready to bite off a little bit more.

The other sections are for folks who are ready to spread their wings and start learning about keywords, link building, basic SEO, and how search engines work. I hope you find these resources helpful!

read more “SEO Resources For Article Marketers”

One of the most common areas of confusion is exactly how Article Marketing works to drive traffic to a website. The answer probably has more levels than you would think, and a better understanding of how Article Marketing works can help you know what to expect.

Recently I received this question from a reader:

“I have asked several “experts” this question and not been convinced of the answers. My question is in relation to the tactic of using article marketing to drive traffic. If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories? If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?”

Those are some great questions–let’s go through them one by one…


“If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories?”

Yes, there is–Although people may find your articles on an article directory, Article Marketing drives traffic to a website primarily through an increase in search engine ranking for your website’s keywords.

An increased search engine rank can build traffic dramatically for the long term.

For example, if a person does a search on Google, Yahoo or any other search engine for the keyword terms associated with your website, and if your website comes up high in the rankings (say #1 or #2 or somewhere in the top 10, which would put it on the front page of results listings), then you will receive more traffic to your website than if your site appeared lower in the rankings.

Put yourself in the position of a search engine customer–when you do a search for something on Google and other SEs, you tend to just look at the first page of results–rarely would anyone go through 5 or 10 pages of results.

If you get past the 2nd page and you still haven’t found the info you’re looking for, most people will simply figure that they need to use different search terms. They will start over typing different words into Google’s search box.

So, any website that shows up on the first page of results in Google or any other search engine will have a marked advantage in getting more traffic.

This is why people do article marketing–by consistently submitting articles on the topic of your website, you build links to your website and also are able to create a library of niche specific content that is linking back to your site (each time your article is republished, your resource box will be also, and that is how you build the links).

So, let’s go back to your question–”If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories?”

Yes, because even if your target market is not doing searches on a particular article directory, they are most certainly doing search engine searches (on Google, Yahoo, etc).

Your article marketing campaign is meant to elevate your search engine rankings for your keyword terms, thereby sending you more traffic from Google, Yahoo, etc.

If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?

I hope I’m understanding your question correctly, and please correct me if I’m not–but if you’re asking what I think you’re asking the answer would be “no”, because again the place where your target market would be doing keyword searches would be in search engines like Google. Whenever someone does a search for a keyword term in Google there will always be a result–your object is to have your website rank highly in the results in Google.

On the article directory itself, you will submit your article to the category that best matches your topic. Most article directories will have an assortment of general categories, and you would pick the one that matches most closely (for example, if your topic was ‘dogs’, you would choose the ‘pets’ category).

I wouldn’t worry so much about how things are arranged on the article directory itself.

The article directory is not the end of the line–it’s just the beginning.

The article directory is the hub from which publishers will find your article and then republish it on their sites (thereby building even more links to your site).

So, when you submit an article to a directory, you are not just building one link–you are placing your article on the free market in a location that is a hive of activity.

Lots of publishers use free reprint articles on their sites, and they go to various article directories (or do a search on Google) looking for articles that are on the topic of their particular website. So, putting an article on a directory is not the end result–the article directory is a means to an end.

It’s basically like placing a product of yours in a busy store where everyone can see it. The store gets traffic from many places–some of the traffic is just people stopping by spur of the moment, but other traffic comes from more targeted sources–from an ad the store placed in the newspaper or on TV.

So, bringing it back to Article Marketing–the article directory is the store, and the article is like your product.

You will get people looking at your article simply because they came to the directory and were searching on the directory for certain types of articles, but you will also get people who came to your article via a search on Google.

read more “How Does Article Marketing Drive Traffic To A Website?”

I know successful blog promotion is all about networking with other bloggers and practicing strong SEO. How exactly would you go about asking others to link to your blog and increase the quality link juice? Is it bad form to strait-up ask for a link, or propose a link exchange? Or is it the kind of thing that just naturally develops over time?

That is quite a pertinent question. Networking with other bloggers is certainly essential, but I see many people doing it the wrong way. Below you will find 5 things that you shouldn’t do when approaching bloggers for your networking efforts (with a bonus tip in the end).

1. Asking for a link to your blog, article or service

Albeit good your blog, website or service might be, don’t email bloggers asking for a link. Links are the currency of the web, and people don’t give them away for whoever comes asking.

Additionally, if you write an email to a blogger explicitly and exclusively asking for a link, there are high chances that your email will be sent to the trash folder as soon as the person gives it a quick glimpse.

This approach can do more harm than good, therefore, because it won’t get you the link in the first place, and it might also damage your image and burn a bridge with the blogger.

2. Stating that the audience of that blog will be interested in your article or service

Writing to some blogger stating that you are sure that his audience will be interested in your service or article is a lot of presumption. The blogger knows his audience, and he will be the one determining whether or not your service or article will be interesting to his audience.

Again, this approach might do more harm than good. If the service or article is indeed relevant and useful to the audience of that blogger, he will consider writing about it, because it represents an opportunity to give value to his readers.

Your statement that “his audience will love the service” will certainly not convince the blogger, but it might annoy him.

3. Proposing a link exchange out of the blue

There are many spammers around who mass email webmasters and blog owners proposing link exchanges. If you approach someone with this same style, guess what, you will look like one of them.

If you are trying to develop link partnerships where you will recommend relevant and useful sites for your readers, and where your partners will do the same, take the time to build a relationship first.

4. Proposing a deal where only you have something to gain

The summary of this point is: don’t try to be a smart ass. If you have a blog that receives 30,000 monthly unique visitors, don’t email another blogger who receives 500,000 monthly unique visitors asking whether he is interested in exchanging banner ads with you.

Networking is about finding win-win situations.

5. Asking before you give

This is a golden rule of networking: give before you ask. If you want bloggers to link to your service or articles, link to their posts first. If you want someone to promote your products, promote his products first.

This approach is even more effective is you do it genuinely. In other words, don’t link to or promote someone’s products just because you are hoping that he will return the favor. Do it because you think that his website or product has a good quality, and because you genuinely want to spread the word about it. If in the future the person returns the favor, that is a plus.

Bonus Point: How To Pitch Your Service or Article

You might be asking yourself: “OK, those are the things I shouldn’t do. How should I approach a blogger if I want him to write about my service, product or article, though?”

It is simple: write an email or use his contact form and go straight to the point. Mention that you have a service or article, and that you want him to take a look. Include the URL, and sign off. If the service or article is interesting and relevant to the audience of that blogger, he will certainly write about it. If it’s not, he won’t. As simple as that.

read more “5 Things You SHOULDN’T Do When Approaching Bloggers”

Sticks and stones and blog posts can’t break your bones

Publish by: Webmaster Sunday, May 31, 2009

Normally an entrepreneur shudders at the thought of what the Blogosphere can do to his business reputation and how much damage control will have to be done to turn things around. Yes, the blogging community has become increasingly powerful. People are totally in love with blog; they can say what is on their minds and they can express their likes and dislikes.

Yes, blogs are a great outlet for letting others know about unscrupulous business practices and substandard products and services. On the other hand, the bloggers can trash your business reputation and tear your services and products to shreds. Little wonder that many people shudder at the thought of a scathing blog post about their business.

See the bigger picture

Instead of shuddering and frantically thinking of ways to cover up this disaster, think clever. Remember, bloggers can vent about any aspect of your business. It might be that a blogger had an unfortunate dealing with someone in your business, but it can be any other reason. They may have heard through the grapevine that your business had done this or that or may be doing something in the future. Use this lambasting session and turn it around; turn it into a great chance that can be used to your own advantage. In reality what the blogger has done is focus attention on your business. Now think about this; if you went out of the blue to a blog and left postings about your business, what you offer and how it works you would be blasted. You would be crucified for arrogantly promoting your own business. There will be wailing and gnashing of teeth about your underhanded spamming of that blog.

Foot in the door

So, in reality what did that particular blogger do by venting about your business? You were given carte blanch, the open sesame to have your own say on that particular blog. You can do your online reputation great damage if you post on a blog uninvited. If a blogger posts a negative post about your business, whether it is justified or through misinformation, you have the right to respond.

The readers will be greatly appreciative if you respond. If you are at fault; responding on the blog gives you the opportunity to thank the blogger for bringing the problem to your attention. You have the opportunity to build bridges and improve your services. If the blogger inaccurately accuse you, this is the absolute perfect opportunity.

From disaster into positive tool

You to tell the whole world who you are, what your services are and how absolutely brilliant it is doing business with you. You can offer to explain to the readers how your promotions work, what benefits you offer etcetera. Instead of seeing a negative blog post as a disaster, turn it into a powerful tool. You have the perfect opportunity to build or rebuilt your online reputation. All it takes is to be brutally honest, show the blogosphere respect and interact.

read more “Sticks and stones and blog posts can’t break your bones”
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