So you’ve just built a spanking new website with your company brochure recreated in pixel form. Now you’ve just got to wait for visitors to arrive before the sales start rolling in, right? Wrong. Selling your products and services online presents unique hurdles compared to the bricks and mortar world. Your website has to be able to build trust and confidence with visitors before they’re going to buy. Make your website ‘sticky’...
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The last few decades have been a bumper time for brands and advertisers. In the evenings, they could rely on people being slumped in sofas around the TV, devouring advertising as hungrily as their microwave meals. However, times have changed. People are now fast forwarding through the ads, or switching the TV off altogether. The days of entertainment only being found on the screen in the living room are over, because the screens...
