Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords. Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door....
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When it comes to writing articles to promote your online business, it’s important to consider more than just your marketing goals: it’s essential that you also focus on writing articles that people will want to read. In other words, you don’t just want to use words; and you don’t want to market and sell your business directly. Instead, you want to make an effort to be engaging and influential. The first tip that will help you...
Here are several fixes you can do that will make your video readable by the search engines. Search engine crawlers read html very well, but not your video. At the present time, Google’s freshbot crawler cannot read inside a video. You will need to help that little freshbot. Consider these factors: 1. Make sure that you tag your video with keyword tags. Keyword tags is what you type into the search box to find what you need. The...
Let’s face it, anyone can build a website, there are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that will never be viewed and therefore stand no chance of commercial success....
People who purchase products online aren’t much different than people who purchase off line. They may be a little more cautious with how they spend their money, due to security and privacy reasons, but for the most part they care about the same things, foremost among them being value. The following five factors that influence buying decisions are important considerations if you expect to close the sale on your website. Factors...
In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential. Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of controls to reach your audience based upon their location. Furthermore, you have...
