Guide to make money online!

Search Engine Optimisation (SEO) is an essential aid for any organisation wishing to improve their rankings on search engines such as Google. Not only does SEO improve rankings naturally, it also increases the number of site visitors and the amount of qualified web traffic received.

Gaining the most out of SEO relies on utilising text and keywords likely to be picked up by Internet spiders (or robots). These spiders scan websites to retrieve frequently used words or phrases, which then determine web rankings.

There are pitfalls for companies who incorrectly use SEO, taking advantage of littering their websites with words guaranteed to up their position in search rankings. Moreover, these so called ‘black hat’ methods are usually rumbled and withdrawn from their web ranking positions, until their deception is rectified (several firms have found themselves dealing with law suits due to this). On the other hand ‘white hats’ are a much more legitimate type of SEO, likely to produce longer lasting results. The use of ‘white hats’ achieves rankings approved by search engines.

If you are interested in using SEO it is beneficial to identify the keywords and phrases essential to your business and use these frequently throughout text content present on your website. Be aware of competitors and the terminology used on their websites, where do they appear in comparison to your organisation in web rankings? It is important to note fabulous images and sound do not contribute to SEO and are consequently ignored by any spiders patrolling web content.

Another reason for using SEO is to determine what people search for online and how this knowledge can be applied to improving online search rankings. It is worth bearing in mind web spiders will return to evaluate web pages as many times as they are updated, therefore it is beneficial to constantly re-evaluate websites and update text content.

When beginning to use Search Engine Optimisation do not expect overnight results, it will take time to shape your website to attract your desired clientele and to climb up web rankings. However, great results will be achieved if you choose to use SEO in the correct manner and the more prominent your website appears to customers, the greater the chance of engaging in increasing sales and profits, plus expanding upon existing customer bases.

In summary, SEO is vital for any organisation who wish to become visible on any search engine and for companies who want to increase their customer base and the amount of traffic that is being directed to their website. Furthermore, the quality of customers attracted to top ranking websites may well enhance profits and build upon company reputations. Search Engine Optimisation is an investment for any organisation, but one that should be made with care as any discrepancies or foul play will soon be discovered and dealt with. Finally, although viewed as an additional marketing ploy, the use of SEO has been considered to result in greater benefits than the variety of marketing techniques often employed by companies.

Change is something the human race does not always welcome. We get set in our ways, even the bad and nasty habits; we are used to them so let’s keep it that way. The internet has revolutionised how business is done. This of course brought new opportunities for the unscrupulous and amoral amongst us to try their tricks to cheat for quick profits.

Recently there has been loud squawking and lamenting about the new changes Google is putting into practice. The SEO world was up in arms about the new trust factor coming into the equation. It is worth thinking about exactly who the individuals are who most argue against this change. Google does not always have very flattering things to say about the practices of SEO.

Change is needed

Google’s intentions are to see all online businesses and websites take a proactive approach with branding. They want to root out people who cheat the system and cut corners. When unethical practices are used to manipulate high ranking, the search results turn to chaos that is making searchers mistrust everything. Too many people have taken the unscrupulous path to generate as much revenue as possible. That is when you get websites that are smothered in affiliate ads that are of no help to anyone.

Ethical SEO efforts have an important role to play in all this. They can be compared to the scavengers that sift through the garbage piles and clean up the mess. What is left behind for Google is clean search results to work with. What is happening is that websites need more and more of a trust factor to be able to rank high in the Google search results pages. The brilliant thing is that this trust factor happens naturally when a diversified online approach to branding is used.

New mindset

The aim is to develop the same mindset to online advertising as applies to offline advertising. Offline marketing involved paying for any advertising; this included TV and radio. There is no scope for cutting corners in offline advertising. This is what the search engines are trying to achieve; you do it by the book. You pay for your advertising and you promote you business in all areas of the internet. Too many website owners put ranking above everything else and for some this becomes an obsession. They will do anything, even if it is unethical, to get that coveted ranking.

Quality above all else

The search engines are evolving and making life very difficult for anyone involved in black hat optimisation efforts. The trust factor has now been added and the algorithms will keep changing and tweaks will be added to rid online marketing of the parasites. What this all boils down to is to keep your focus on the website visitors. It is all about their user-experience. The much-used saying of content is king is fact. Stay away from giving visitors garbage in the form of keyword stuffed content that is meaningless. Keep your website providing quality information and make sure your website is completely scam-free. This will ensure that all the factors fall into place.