If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed he had been diagnosed with skin cancer. ESPN advised in its NFL Rumor Central, “Not real,...
read more “10 Steps For Mastering Your Social Domain”
When you’re doing article submissions, you’ll notice a field on the submission page that asks for an article summary (aka, short description). As an author, you may not realize all the places where your article summary is used, but the article summary is a prime opportunity for luring readers to your article. How is the article summary used? The short description of your article will appear on the summary page of an article directory...
