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Showing posts with label link building. Show all posts
Showing posts with label link building. Show all posts

SEO Resources For Article Marketers

Publish by: Webmaster Monday, June 1, 2009

It is not necessary to know the ins and outs of how Google works and how Article Marketing influences search engine listings to see positive results from your article submissions.

You can progress and see the benefits if you write articles on the topic of your website, submit articles consistently, and craft strong titles and resource boxes.

However, you must know that Article Marketing is inextricably linked with SEO, and when you’re feeling up to it there are some more advanced things you can do to with your articles that will capitalize on the SEO benefits of Article Marketing.


How Do Google and Article Marketing Interconnect?

When you have a website, all marketing tools are employed with the end goal of driving traffic to that website. The traffic can come from multiple sources, but the primary traffic hubs are search engines such as Google.

Link Building is something that website owners undertake to increase their search engine ranking. When I say ’search engine ranking’ I mean where the website shows up in search results when someone Googles the website’s keywords. By building links from other websites going back to your own website, your can get a higher search engine rank. An increased search engine ranking for your major keywords can of course build traffic dramatically for the long-term.

This is where Article Marketing steps in–it is a tried and true tool for building links and driving traffic to a website over the long term. By being aware of how SEO interacts with Article Marketing, you can leverage your articles more effectively and fine tune your results. You can also develop realistic expectations, which will help you keep your motivation and momentum going.

This collection of resources is for anyone who wants to maximize their success with their article submissions. The first section “Getting Started” is for everyone–even if you don’t know anything about SEO or Google or the internet. Just read the resources under that section, and if you like you can save the rest for when you’re ready to bite off a little bit more.

The other sections are for folks who are ready to spread their wings and start learning about keywords, link building, basic SEO, and how search engines work. I hope you find these resources helpful!

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Website Backlinks Building Tips For Internet Marketers

Publish by: Webmaster Thursday, April 23, 2009

For a website to generate a regular flow of traffic and climb up the traffic engine rankings, it needs to be well linked into a network of related websites. In simple terms, that means that other websites will have links on them that point to your website.

Until recently, one of the most popular ways for Internet marketers to build website backlinks was to exchange links with other website owners. This is considered especially valuable if the website where the link was to be placed was highly ranked and in a similar niche. However, a lot of people focused more on quantity than quality of links, causing Google to downgrade the importance they associate to reciprocal links when calculating website ranking.

Bear in mind, however, that Google's chief, Matt Cutts, has suggested on his blog (http://www.mattcutts.com/blog/2007/05/page/2/) that reciprocal links are not automatically bad in themselves. If you find a good quality website in a niche market related to your own, by all means link out to it from your website and contact the Webmaster to explain what you have done and request a reciprocal link.

One good way of linking out to other websites is to set up the resources page on your site with links to a range of sites that may be of use or interest to your visitors. Do not worry that this may cause you to lose traffic, because by adopting a policy of freely giving out information, including links to other sites, you are promoting yourself as an expert in your field and building a sense of goodwill with your website visitors. A useful resource page is something that will attract traffic to your website, which is exactly what you want.

Another bonus of this type of page is that it gives you plenty of scope for link baiting. Link baiting is simply a process of adding content to your website or blog that people will be likely to want to link to. So if you add a mini review or a few sentences of commentary with each link on your resource page, you will find that some of the people who visit your page will be more likely link to it on their own website.

Link baiting is a great method for building one-way website backlinks or blog backlinks, so it makes sense to approach all of your content writing with Link baiting in mind. Your articles should be full of content that is original, useful, and also entertaining. This building is just one way of making a link baiting page. Finding an unusual angle, writing with wit and humor, taking a contrary position are other great link baiting tactics.

You can also build one-way website backlinks by posting comments on forums and blogs. For this to add anything to your website ranking, find relevant blogs and forums that allow "do follow" comments. You can quickly find a whole bunch of do-follow blogs and forums by doing a search on Google.

If you follow these tips consistently, you will have no difficulty building website backlinks and improving your ranking on Google and other search engines.

I wish you the best of success,
John Baril
Copyright © John Baril

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Increasing your Rankings with Link Building

Publish by: Webmaster Friday, April 10, 2009

Link by Link
Ranking of websites can only be achieved by the analysis of how popular your links are on your site, and is an integral part of a successful SEO Campaign

The more popular your links are, they higher your ranks will be. The higher your ranking is on a search engine, the more traffic your site will attract, and that should have a direct correlation to the success of your business.

Where should you start with our Link Building?
Firstly, there is no point in having creating a website to promote your product if nobody on this earth can find it. The leading search engines today are reputed to be Google, MSN Search and Yahoo and are most commonly used for searches, world wide. But before your website can even start to feature you have to have a good position in their result pages.

For your links on your website to be thought of a popular, you need to have a number of them pointing to your website, from other sites. The more links to your site, the higher your rankings should be and it is then that your site is considered important in the world of search engines

Link Building and Page Rank are considered to be ‘off page’ factors which comprise part of your SEO marketing campaign and should be not ignored or taken too lightly. Building ‘link popularity’ is critical if you want to optimise your SEO campaign to the fullest extent. Link building improves your Page Rank. The higher your Page Rank the higher up you will appear on the search results pages. Search Engines also look at Page Rank of the pages that link into your website, especially the relevancy of them compared to your own product. If your have links coming in from sites which have a higher Page Rank than yours, and they are relevant, your site will gain a higher value.

Link Building is a process, the advantages
The process of link building involves creating incoming links to your website; there are a number of ways you can do this. Some of the ways are to establish reciprocal links or you can establish a link in an e-zine or a newsletter and even a directory. If you decide to link into a directory you will receive three types of traffic. The first is ‘click through’ traffic who will see your link when they land on the directory page. The second is that directories start to index your pages once they find links to it, bringing traffic with them as they do. The third way directories help is by increasing your rankings and you can also create and establish links on a search engine.

Link building helps you attract high quality traffic to your site from other relevant sites; therefore it is a valuable source of potential business. It creates awareness and visibility of your site, as well as helping your create and maintain credibility. Link building will help your site gain more exposure in a wider search engine audience.

Link building will go a long way to helping you get your website indexed and are worth money today, you can sell and buy links. Link building is possibly one of the most important steps to achieve for all website competing in the SEO arena.

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