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Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts

Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands - or even millions - of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader's interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.

read more “Viral Email Marketing: How To Make Your Emails Viral And Outrageously Profitable”

4 Viral Marketing Strategies

Publish by: Webmaster Sunday, April 5, 2009

Viral marketing strategies are an important tool for any company looking to expand its presence both online and in the real world. Viral marketing strategies aim to spread a brand name or product in a rapid fashion using the concept of word of mouth advertising. Viral marketing is so named due to the fact that when it's successful the content can spread rapidly much like a virus.

One of the many effective viral marketing strategies is done through the use of articles. The idea of these in a viral marketing sense is to write an article which people will want to read. This can be done more easily than one might think. The next step is to include a resource box at the bottom of the article.

Ideally this resource box should contain a little information about yourself and a link back to your website. The final touch is to include a copyright which gives other website owners the right to post your article if they leave the copyright and resource information intact. If the article offers truly unique and entertaining content it will spread around the internet at a rather rapid pace.

One of the more technical viral marketing strategies used is to develop a piece of software which people will want to use. The idea of this is to offer the software free of charge. In most cases this type of viral marketing will aim to develop some form of free, web based game which is both entertaining and somewhat addictive. As more and more people find this simple little game they will spread the word to their friends and families and it will continue to grow. Other sites will include free one way links to your site which hosts this simple game.

One of the oldest viral marketing strategies for online viral marketing is using an email signature. It seems simple and in many ways questionable but it really does work. Every single time you send an email with your websites information at the bottom you gain the chance of someone clicking on your site. Every time you get someone to look at your site you potentially get someone who will tell their friends about you. This is not always the quickest form of viral marketing but it can be an extremely effective form.

Another one of the older viral marketing strategies which can work wonders both in gaining you the viewers you want and the reputation you need is forum posting. The goal of forum posting is to not only share useful information or help with people but to include a signature with your companies name and website.

Though this usually offers relatively little help for search engines it is a great way of gaining clicks. You can also establish yourself as an expert by answering questions relating to your field which improves your overall image.

Viral marketing can be a challenge for people who are just beginning to understand it. Learning and using the right viral marketing strategies will help you to grow your business and gain a solid reputation.

read more “4 Viral Marketing Strategies”

A viral marketing program is easy to create. Does this sound like you? Probably not if you are here reading these articles. It is funny, when you set out to create a viral marketing program, you think to yourself, "this isn't so bad", yet, when you sit down to make a game plan, it all falls apart. Even if you get past the game plan, implementation sometimes seems a fruitless attempt.

So how do you overcome the big viral marketing program beast? You take it one careful step at a time. It is best to break the viral marketing program down into steps where it is then easier to manage. Looking at it as a whole can be overwhelming, but following the steps below will work out just fine.

1. It is first important to know what group you are targeting. Do you know your target market? Just as in traditional marketing strategies, a viral marketing program online is just as tactful. Although there are some distinct differences among traditional and online marketing, they still have the same base.

First off, a viral marketing program is going to allow you to reach many more people than a traditional marketing campaign. Like the word of mouth concept in a traditional marketplace, a viral marketing program allows the same concept, just to a larger group of people.

2. Understand the different social niches. If you have not heard of MySpace by now, you have a lot to learn. It is one of the biggest social networking sites online. Almost everyone, including those who normally wouldn't look like they knew, knows about Myspace. This concept portrays a large group of people that get marketed to every second they login and not even know it.

When first taking on Myspace or Facebook or even Digg and Delicious, it is important to keep in mind they are a vast area. You will not be able to cover the whole area all at once nor will you ever be able to reach everyone. This is why viral is so important. Drop your brand in a few ears and watch the bug run around.

3. After you have created some buzz, follow up and keep it fresh and new. The best thing about a viral marketing program is the fact you can renew it almost instantly. Why? Because there are millions of people that have not seen it yet. Moreover, if you switch it up a little, the people who saw it before will recognize it again and this time might pay more attention or even click the link. You will continue to build a brand while creating repetition and fresh views and ads.

Do not get discouraged when you are starting your first viral marketing program. It can be challenging, unlike you might have thought at first, but in the end, you will develop a brand you will be proud of. Never rush an idea and be sure to read more information include in this post.

read more “3 Steps to Creating a Viral Marketing Program”

3 Ways to Define Viral Marketing

Publish by: Webmaster

There are always many definitions to all words. When you think of a word and its meaning, it makes sense to figure out where the word is derived from. In the case of marketing, there are many approaches. One of the most common and popular approaches of our time is something called viral advertising. There are many ways to define viral marketing, as there are many ways to define other words.

Before you can define viral marketing, the person must consider what they want to accomplish in their viral marketing campaign. In a campaign to brand your product or company, the brander will have to identify what it is they are trying to make come across. The message you send will be carried for many people to come, so, it is best to make this first step thought out and practical.

Do not get stuck with an image your company did not want to portray. The power of viral marketing is strong and once it is let loose, it is hard to get the reins on. In other words, once it is done, it is hard or impossible to undo.

First Definition: The first way to define viral marketing is to describe it as an internet word of mouth. The concept of word of mouth was brought into the internet as an effective way to relay information. With sites such as MySpace, Digg, Facebook and Delicious, it is easy to see why viral marketing is so effective. Large social communities allow for people to exchange thoughts, feelings and information quickly and publicly.

Second Definition: The second way to define viral marketing is by the use of its mediums. Viral marketing uses mediums such as ads, pictures, videos, banners, flash animation, email and more to get their information across to a general audience. There are more effective mediums than others; however, they all help define viral marketing.

Third Definition: The third way to define viral marketing is by giving it an evolving factor. In order to be successful and define viral marketing closely, a campaign has to always be making it better. In other words, it needs to keep ideas new and exciting. This is where most viral marketing campaigns fall flat. The first attempt at a viral marketing campaign might work great. After a while, the buzz is gone. Instead of dropping another bug in someone's ear, the company lets the campaign fizzle out. This is not a good campaign nor is it effective. People, especially in social networking settings, want more. It is all about the new and updated.

Take a look at other ways you have seen viral marketing around you and I am sure you can define viral marketing on your own terms. It encompasses a lot and allows for a broader marketing range unlike a traditional marketing and advertising campaign. Look to other sources such as the ones provided to increase knowledge where few, if any, mistakes are made on your companies behalf.

read more “3 Ways to Define Viral Marketing”

3 Viral Marketing Ideas

Publish by: Webmaster

Blogging is one of the most effective and popular viral marketing idea's to come into existence on the internet. The effectiveness of blogs in regards to viral marketing can be incredibly high. A blog offers a number of key opportunities for any business whether it's an online business or a traditional brick and mortar business. A blog offers you the opportunity to tell people about your company in an entertaining fashion.

It gives you the opportunity to create increase your own credibility. A well written blog will allow you to become an expert in your chosen field in the eyes of your viewers. All of these concepts are great and can lead to improved conversion rates. None of them is as important as what a blog can do in terms of viral marketing.

Like most great viral marketing ideas blogs are used extensively because they have the ability to be spread around the internet at an incredible rate if they provide useful, intuitive and even humorous content. A well written blog will provide just the right level of information and entertainment to lead people to want to share it.

One of the oldest and most popular viral marketing ideas on the internet is link exchanges. This is not only one of the oldest viral marketing ideas but also one of the most effective. Like any form of viral marketing link exchanges can spread and grow quickly.

This holds especially true if you can provide useful content on your site. As your site grows in popularity more and more people will want to swap links with your site. This is due to the fact that receiving links from sites which have a good position with the search engines counts for more than minor sites giving links.

With a bit of time but very little effort your site can gain status with the search engines making it a continuously growing target for people wanting links. As you swap links with these people your own sites popularity will grow. Eventually this can even lead to other sites linking to your site without receiving a link back simply because your site is deemed as important.

Electronic newsletters are another one of the fairly old viral marketing ideas. These newsletters are able to gain a lot of momentum extremely quickly if done correctly. Unlike your website a newsletter is presented directly to your viewers on your terms. They receive the email in their inbox and with any luck choose to read it.

A well written title and great content are the keys to making newsletters one of the functional viral marketing ideas. A poorly written or boring title won't encourage your users to read the email. A well written title will increase the odds that they open this email. If the content is well laid out and both well written and interesting there's a good chance they will pass it along to their friends.

Viral marketing idea's are out there. Some of them are inexpensive while some of them can be quite costly. The key is to understand what will make people want to share what you have to say and that is something that can be learned.

read more “3 Viral Marketing Ideas”

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