It is not necessary to know the ins and outs of how Google works and how Article Marketing influences search engine listings to see positive results from your article submissions.
You can progress and see the benefits if you write articles on the topic of your website, submit articles consistently, and craft strong titles and resource boxes.
However, you must know that Article Marketing is inextricably linked with SEO, and when you’re feeling up to it there are some more advanced things you can do to with your articles that will capitalize on the SEO benefits of Article Marketing.
How Do Google and Article Marketing Interconnect?
When you have a website, all marketing tools are employed with the end goal of driving traffic to that website. The traffic can come from multiple sources, but the primary traffic hubs are search engines such as Google.
Link Building is something that website owners undertake to increase their search engine ranking. When I say ’search engine ranking’ I mean where the website shows up in search results when someone Googles the website’s keywords. By building links from other websites going back to your own website, your can get a higher search engine rank. An increased search engine ranking for your major keywords can of course build traffic dramatically for the long-term.
This is where Article Marketing steps in–it is a tried and true tool for building links and driving traffic to a website over the long term. By being aware of how SEO interacts with Article Marketing, you can leverage your articles more effectively and fine tune your results. You can also develop realistic expectations, which will help you keep your motivation and momentum going.
This collection of resources is for anyone who wants to maximize their success with their article submissions. The first section “Getting Started” is for everyone–even if you don’t know anything about SEO or Google or the internet. Just read the resources under that section, and if you like you can save the rest for when you’re ready to bite off a little bit more.
The other sections are for folks who are ready to spread their wings and start learning about keywords, link building, basic SEO, and how search engines work. I hope you find these resources helpful!
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