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How To Find The Right Keywords To Optimize Search Engine Results

Publish by: Webmaster Thursday, June 11, 2009

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site—or of seeing any real profits from the visitors that do arrive—decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties.

You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work—and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

read more “How To Find The Right Keywords To Optimize Search Engine Results”

When it comes to writing articles to promote your online business, it’s important to consider more than just your marketing goals: it’s essential that you also focus on writing articles that people will want to read. In other words, you don’t just want to use words; and you don’t want to market and sell your business directly. Instead, you want to make an effort to be engaging and influential.

The first tip that will help you to increase the readability of your articles is to write with the reader’s concerns in mind. If you are unsure of exactly how to do that, you may want to look into article ghostwriters who understand article marketing and who only focus on writing articles for Internet audiences. When you work with article ghostwriters, you can focus more on your business and know that someone else is working hard on your behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company, rather than outsourcing it, here are some tips for getting more out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot more effective for marketing your business when people will actually read the articles. The best thing that you can do is to catch their interest right away. Your article title will determine if people will open your article, and the first paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of information. Article writing is not about telling the reader everything that there is to know; it’s about sticking with a central focus and giving your reader an introduction or overview of the information they want and need to solve their problems. In an article that probably won’t be much more than one thousand words, you will never be able to tell the reader everything they need to know to solve a problem, but you can help put your reader on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles is about expressing some key points. When it comes to writing articles for the internet, what you are going to find is that many readers skim rather than read your articles. Using numbered lists (like this one) will help you to present your information clearly, and let readers find what they are looking for quickly. Similarly, if you use bullet lists or break up your text with subheadings that are in a larger font and bolded, you can be sure that after reading your article, the article’s key points will be easily recalled.

4. When it comes to article writing, particularly when you are working to establish yourself as an expert, it’s important to show that you know what you’re talking about. A great way of doing that - and to break up the text of your article - is to include quotes from more established experts. If you are writing articles and are more established, you too should quote other sources, possible letting the readers know why you disagree with another writer.

5. Focus on spelling and grammar. Just as someone who is hiring article ghostwriters should take the time to find ghost writing services that are well versed in your point of view, it’s also important to be sure that you’re writing in the native language of your target audience. American English is different from that spoken and written in England and India. Paying attention to your spelling and grammar shows that you care about what you are saying and that you are a professional.

A good example of the difference between the usage rules in British English and American English is the story of Paul Marshall from Dallas, Texas. When Paul was running his mortgage business, he had hired some Indian writers to develop content for his website. When he received the copy from his ghostwriters, the copy used the word “mortgage scheme” in the text eleven times. Paul was pissed, as you might well imagine. In British English, “scheme” does not carry any negative connotation. Yet, as you may well realize, “scheme” in American English is one of the most negative words that can be applied to any business model. It denotes “dishonesty” and “fraud” in American English. His Indian writers could not understand his anger with their choice of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it comes to article writing. Great writing flows, not just for the writer whose aim is to get the words and message out, but also for the readers who are consuming the information.

Because of this, one key element of an effective article is not the writing itself: it is the readability of that article. Take the time to look at the articles that grab your attention and jot a few notes about each of them. Specifically, focus on the following:

  • How did the writer grab your attention (or, if you weren’t interested in the first paragraph, what turned you off?
  • What sort of spacing did the writer use in the article?
  • What did you come away with after reading the article? In other words, what were the key points of the article?

Writing articles is neither purely science nor purely art at its best; it is a good combination of the two. A great article focuses on a key issue, isn’t stuffed with keywords (you do want search engines to find the article, but too many keywords in an article takes away from readability), and is as easy to skim, as it is to read.

When all is said and done, an article that gets read in its entirety will carry the reader to the Author’s Bio at the end of the article. Ideally, the reader will read the entire article and feel a desire to visit the author’s website to learn more about the writer of the article. It is article marketing at its best, when the reader likes the article enough to click on the link in the Author’s Bio and visit the author’s website to learn more about what the author is offering.

read more “Article Marketing Advice: Increasing the Readability of Your Articles”

Here are several fixes you can do that will make your video readable by the search engines. Search engine crawlers read html very well, but not your video.

At the present time, Google’s freshbot crawler cannot read inside a video. You will need to help that little freshbot.

Consider these factors:

1. Make sure that you tag your video with keyword tags. Keyword tags is what you type into the search box to find what you need. The keywords might be “how to”, “video”, “strawberry rhubarb”, “baking”, “pie” if you did a video on how to make a strawberry rhubarb pie. You would not use the quotes around the keywords, however.

2. You have to give the search engines enough of a description to help them to determine what is in the video. Keywords must be used in this text. The crawlers can read html code extremely well, so tell them what the video says. Do a good job of summarizing the content of the video in a paragraph or more. It wouldn’t hurt if you printed out the text that you used to record the video, assuming that you didn’t free-wheel it. Surround your video with the text which is keyword rich.

3. Inbound links to your videos: Be sure to use keywords in your anchor text.

4. The title of your video is very important. Do some research. Look for a keyword phrase that has a small number of searches per day…about 3,000 to 5,000 searches per day. If you use those keywords in your title, you will probably rank very well.

5. Submit your video to Digg and Mixx which are social sites. Make sure that you check the box that says that this is a video.

6. Submit your video to RSS feeds. A good one to use is rssfeedsubmit. There are many others to choose from. Simply type in “rss feeds” into your search box. A number of choices will show up.

7. Another trick you need to do is add your full URL in the description area of your video. Make sure that you precede your description with your full URL when you type in your keyword rich description in to the video sharing site. Your full URL includes the http:// This allows people to go directly to your site if they find that they liked your video and want to see more of what you have to offer.

Video optimization has become more and more important as video becomes mainstream. You need to change the way you publish your video if you want to experience the full, search engine optimization, (SEO), effect of your video production. Consider what the web crawlers can read and adapt your publication accordingly.

read more “Seven Reasons Google Did Not Find Your Video”

Let’s face it, anyone can build a website, there are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that will never be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse… In the online world nobody just happens by your website, credit card in hand! If you’ve yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. “Creating a website should follow a process proven to deliver a commercial end result… or run the risk of ending up, just another pretty picture in cyberspace!” Fortunately there is a process, and I highly recommend you take a look at it… perhaps you already know it…

  1. Content
  2. Traffic
  3. Pre-sell
  4. Monetize

A time tested, 4 step process, proven to produce websites that deliver… commercially! Ok so, let’s now look briefly at each step and why they work in this particular order.

1. Número Uno, as always. Content.
Very, very important. Building information-rich sites is crucial. You must have high quality, unique, relevant content on your site, A; because you want to attract visitors in the first place and B; to generate long term, search engine based free traffic. Online, people are looking for solutions, for information that leads to solutions. They use the search engines to hunt for the most relevant facts to reach this end goal solution. your job is therefore easy… give it to them… but don’t just plonk down any old garbage and hope for the best… take your time, put in the effort, provide good quality information that will over-deliver and keep your visitor interested, satisfy her need and you will be rewarded. Over time, gradually add new fresh, useful content and you will be creating web pages valued by humans and search engines alike. On the internet, high value content is king!

2. Traffic… Ahh! The Holy Grail
Much has been written on the subject, and many are making a good living providing (?) this elusive element. Truth is, (excluding social media) there are but two ways to get it, you either pay for it, or you optimize for it. If you take the time to understand the basics, you can easily do both. Paid search, (PPC) such as Google Adwords has its place, and can provide an immediate stream of targeted visitors to your website; however it is a study of its own and can, if not understood, be very costly very quickly! If you want to go that route learn with small amounts (of money!) and don’t be tempted to throw good after bad…owch! been there! Safer and arguably better, is optimization (SEO) for the organic results, as reached via a Google or other search engine search. This is simply intelligent website construction, a process anyone can do. The important point is, the optimization should be built in during the creative process, at the time you’re constructing the site; you are literally building your website to principles that make it search engine friendly, thus leading to high natural positions in organic search results, leading to of course, significant free traffic flow to your site…

3. Don’t sell… Pre-sell
You have created a website with value rich content, and fully optimized its pages for indexing by Google (and other search engines)….Folks are arriving at your site as directed by their search results. You are keen to have them buy your goods or services, ready with your pitch… but wait! There’s another vital step in the process of converting your visitors into customers, and you’ve done half the work already… Pre-selling is a warming up process, whereby you develop trust and confidence in your offer… its already well known that people are more willing to buy from those they like, trust or respect. By over-delivering relevant high value information, without appearing to be forcing a sale you will almost by default, create an atmosphere that inevitably leads to sales. Simple! As far as your visitor is concerned, her needs are being met, his wishes are being fulfilled, you are providing the very information that is the solution to that which they are searching for in the first place. Pre-selling creates an open-to-buy mindset that smoothly introduces your visitors to your monetization offer.

4. Monetize
Ok thanks for sticking with me, here’s the home run… This is where you make your offer enticing by introducing and highlighting the many benefits of your product or service, and detailing exactly how it offers the solution to their predicament. You have paved the way with informative relevant content and can now look to close with persuasive sales copy, (See below). Your call to action should be strong and concise, tell your prospect exactly what they need to do to order. If you have a good product, and you should, let them know exactly how they will benefit by ordering from you… Today! So there it is…in brief… A formula simple, yet highly effective. Generate targeted free traffic via your highly optimized website, provide information packed content that offers solutions, warm up or pre-sell your visitors by over-delivering on the quality of that content, then and only then, monetize by introducing persuasive, benefit focused sales copy to convert pre-sold visitors into enthusiastic customers… For full details on how to implement each of these steps (with no technical knowledge whatsoever!) grab yourself a free 48 page e-copy of The Simple Art of e-Persuasion at the info link below…or visit my site…

read more “Free Traffic and the 4 Vital Elements of a Successful Website”

People who purchase products online aren’t much different than people who purchase off line. They may be a little more cautious with how they spend their money, due to security and privacy reasons, but for the most part they care about the same things, foremost among them being value. The following five factors that influence buying decisions are important considerations if you expect to close the sale on your website.

Factors That Influence Buying Decisions

Online consumers today are more sophisticated than they were ten years ago, or even five years ago. They’re not afraid to make a purchase online, but they will go out of their way to make sure they get value and are very concerned about privacy and security. If you expect to close the sale on your website then you need to consider the following five factors BEFORE you ever ask for the sale:

  • Security
  • Privacy
  • Value
  • Approach
  • Emotion

Customers Buy From Secure Websites

Online consumers are very concerned about security. They’re also educated. They have read up on cyber security and you should too. If you cannot convince your site visitors that your site is completely secure and that their financial information will be handled with care, they will go leave your site and go somewhere else. Security is one of the most important concerns for online consumers, especially today.

The Growing Concern Over Privacy

In addition to security, online consumers are concerned about privacy. They will guard their e-mail addresses and other personal information with great care. If you want to build trust for your brand then you should start with assurances. Make sure that you put your website visitors’ minds at ease with constant reassurances that their private information will not be sold or shared with third parties.

Regard for privacy online has been growing for the past couple of years. Some European countries have sued Google over privacy issues and Yahoo! announced last December that it will not store search information on searchers beyond 90 days. Privacy is important to online consumers. Having a well thought out and clear privacy policy on your website will go a long way to building trust and confidence in your business.

What Do You Offer Of Value?

Many consumers would still rather drive to pick up an item for purchase instead of making that purchase online for less money. In order to convince online consumers that purchasing your product online is safer and better for them, you’ve got to go out of your way to establish value in their minds.

Even then, providing a local retail outlet where consumers can order online and pick up their items later is a viable business model and could be the way to go for many online retailers. Still, value is in the forefront of consumers’ minds. In order to get them to purchase online you’ve got to ensure that you offer loads of value.

What Is Your Approach?

How you approach online consumers determines to a great degree how you build trust. I still see veteran Internet marketers make the mistake of talking down to their customers or making basic assumptions about behavior to that lead to dismissal or rune behavior. Just because a person has not made a purchase in the past does not mean that she won’t make a purchase in the future. But how you treat a consumer with your content may determine whether they do business with you at all - now or next year. Check your approach and ensure that you meet the emotional needs of your readers before you ask for the sale.

What About Emotion?

People buy for emotional reasons and defend their purchases logically. If you want to close the sale online then you’ve got to make the most basic emotional appeals and meet a real need in the minds of your readers. You have to connect with them on a gut level. Sometimes that takes more than one touch point. Pre-sales is just as important as closing the sale and savvy Internet marketers are learning how to set the stage for the sale down the road by spending a large amount of their time on pre-sales communication that builds trust and confidence.

Conclusion

Different people buy for different reasons, but at the heart of every consumer action is emotion. If people trust you they will buy from you. If you fail to earn their trust then it doesn’t matter how well you do everything else. These five factors all contribute to whether or not a consumer trusts you enough to exchange their hard-earned money for your product or service.

read more “5 Factors That Influence Buying Decisions Online”

In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential.

Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of controls to reach your audience based upon their location. Furthermore, you have continuous control of these markets and campaigns. Paid search is not like a billboard run or TV spot that’s purchased months in advance (campaigns that are not easy to change once flight dates have been established). As a paid search advertiser, you have the control to make changes at any point.

While having controls over campaign changes gives paid search an advantage over traditional media, the ability to get granular with PPC geo-targeting is very valuable. With paid search, you’re able to reach a customer internationally, in specific countries, in specific states, in a certain city or DMA (Designated Market Area), or by coordinates around a particular point. This type of targeting capability is simply unavailable through traditional media avenues. The unparalleled quality of PPC geo-targeting options ensures more targeted and effective use of media dollars, eliminating media waste.

The Searching Efficiency of PPC Geo-Targeting

PPC geo-targeting lets you target two types of searchers: (1) the searcher who is within a given location looking for a general keyword and (2) the searcher who is searching with a geographic location included in the search query. For example, Jane is looking for a pet clothing boutique in Los Angeles. She may visit Google and search for “pet clothing stores.” In this search, she may see plenty of paid search ads, but what are the chances she’ll find an advertiser in Los Angeles?

Frustrated, Jane continues her search and tries searching for “los angeles pet clothing stores.” In this case, the search results are little more useful for Jane and she moves forward with her research.

This example demonstrates that to fully capitalize on search behavior, advertisers must be present during both types of searches; a search query with geographic location and a search query without geographic location. Your potential customers are searching this way, and you must ensure they can find your website through both avenues by testing general keywords with and without geographic locations.

All Markets Are Not Created Equally

PPC geo-targeting is also extremely useful for testing new and unique promotions per market. In many cases, many national paid search advertisers will roll out a new promo, new landing page, or new version of the website throughout the entire nation. However, by using the PPC geo-targeting capabilities of the search engines, the same advertiser could test only a couple of markets for performance, gauge results, then roll out to the entire nation. In this scenario, you are not crippling yourself in the event your new initiative doesn’t generate the results you anticipate. You can test first, learn, adapt, and execute initiatives that will generate proven results.

PPC geo-targeting is also beneficial for advertisers who provide services and sales, but perhaps not both to each market. For example, a computer parts shop sells product through its website nationally, but only provides services and performs repairs in its home city. In this case, the store can create multiple paid search campaigns, one set that targets sales, while the other set of campaigns target service, repairs, and installation.

Although trying PPC campaigns in test markets before rolling them out nationwide is extremely valuable, it’s also important to note that every market is not created equally. This is a common mistake that many of our clients’ previous SEM agencies make. How a keyword, ad, or landing page performs in Los Angeles isn’t exactly how it will perform in Atlanta. Yet, a majority of paid search advertisers have no way of knowing exactly how each market is performing on the media side, or with regards to conversion, sales, revenue, and ROI. Usually, an advertiser will make overall campaign changes to a poorly performing nationally targeted campaign, when in fact it’s only a couple of “rogue” markets that are negatively influencing results.

The Nitty-Gritty of Paid Search Success

To truly get this granular, an advertiser would need to geo-target and create unique campaigns per market. In this scenario, you can treat each market to its own ad copy, making the ad more targeted and qualified to the searcher. You can create a geo-specific landing page that aligns with your ad copy and resonates with your visitors. And, ultimately, you have greater cost controls over each individual market.

Some challenges associated with PPC geo-targeting usually involve campaign management. In the situation where an advertiser builds out a massive list of geo-targeted keywords, the management of this extensive list can certainly become a challenge. Think about all the different cities, counties, and zip codes you could associate with general keywords. Needless to say, building an extensive list like this will make the campaign management process a bit more challenging. Thankfully, there are campaign management tools and applications out there (ideal for your PPC geo-targeting needs) to help mitigate this issue.

So as you’re developing or having your SEM agency work on your campaign, keep in mind that there is an entire world outside of general keywords. This includes an extensive opportunity to find geo-targeted keywords for inclusion in your campaign. Also, where it makes sense, think of creating unique campaigns per top market. While a bit more management and time is required initially to learn the ins and outs of PPC geo-targeting tactics, the measurement capabilities and performance of creating geo-targeted campaigns are vital to any organization’s paid search success.

read more “Beware the Rogue Markets: A Beginner’s Guide to Navigating Paid Search”

Make Money Online - The easiest way

Publish by: Webmaster Wednesday, June 10, 2009

Do you know how to make money online? Have you ever made any money online? Do you know the two best ways to make money online? If not, don't worry we are going to explain. The answers may be easier than you thought.

Making money online can be a challenging endeavor. At the beginning at may seem as if all your efforts are going to waste. Unfortunately most people give up before they really give it a chance. Just like anything, it takes time to develop a successful system. Imagine a boulder; now imagine trying to push that boulder up the hill. It would be extremely difficult at first to get it to move. However, once you reached the top of the hill it would be extremely easy to get it to go back down the other side. Making money on the Internet is very similar. It takes time to get traffic to your sites and start making money. Once you do get things going it will start to steam roller. Remember, it will begin with a sale here and there. This is the beginning do not give up, keep up your efforts and you will get your boulder down the other side.

Step #1. Google AdSense: The Google AdSense program is a fantastic way to make money online. In short, Google pays you a percent of the commissions they earn from advertisers when they place their ads on your sites. So, every time some one clicks on the add on your site you get paid. You should be aware that the amount of money you earn per click will vary by add.

In order to see the greatest amount of success with the AdSense program you will want to set up a niche specific website. Example, Hair loss, Golf and etc... By doing this you will have the opportunity to earn larger commissions on your clicks.

Step # 2. Product Creation: Product creation is one of the key components to true wealth online. By creating your own products you are opening the doors for other affiliates to sell your product and make money. Remember, your affiliates success is your success. The more they sell the more money you will make.

The simplest form of product creation would be an e-book. This tends to be the starting point for many people. It is important to note, we live in an age where people will pay for information as long as it is packaged nicely and shows the individual the benefits they will receive by purchasing your product. With that being said, you can also understand that it is important to develop a professional looking website through which you will sell your product.

Mastering these two methods will lead you to large sums of money online. Always remember to create value in the products or solutions you provide. Doing so will help you achieve your financial goals.

read more “Make Money Online - The easiest way”

Building a website is not as difficult as it sounds. The most important thing you need to do when first starting off is to learn the terminology of building websites: terms like HTML, PHP, scripts, etc.

The problem most newbies make when starting a business online is that they don't learn the basic business building blocks first. Then when they fail, they call it a "scam." If you really want to succeed online though, the key is to do your homework first.

The first step in building a website is to decide whether or not you need one first. There are quite a few ways to build a business without building websites: Squidoo, Hub Pages, Wordpress free blogs, Blogger, and others.

These are good options if you want to get started quickly, and you already know the topic you want to write about. The biggest disadvantage though is that these solutions don't make you look as professional as you would if you owned your own domain and hosting.

Also, if you violate the terms of service for these sites, it's likely your content will be deleted. You are also more limited in the content you may include here, so you want to make sure you read the terms of service first.

Once you've decided you want to build a website then decide what type of website you want to build. You may build a content website or a mini site. A mini site is usually a sales letter, lead capture page, or some other type of one page website. The type of site you build depends on the purpose of the site.

Next, choose the software or script you will use to build your website. You have a lot of choices here because there are a lot of scripts available for free that work really well for building websites.

Search for open source scripts that offer demonstrations so you may try them out. You want a script that you find that is easy to work with. An open source script is usually a free script that is developed by volunteers. Many of these volunteers work in the computer programming field.

If your hosting offers Fantastico, you will want to check to see which scripts are available. Fantastico helps you quickly install scripts without having to know how to install scripts. All you have to do is choose the directory where you want to put your new site in and click install.

If you choose to build one page websites, do a search for HTML editors. There is also a lot of software available to help you build lead capture pages, as well as build one page websites. Many of these programs are free, so you'll want to do a search in your favorite search engine to find them.

read more “Starting A Successful Business Online: Build Your First Website”

You can earn great money with Google adsense program. I write for a few websites that use google adsense and I do make some money
each month. It’s much faster than a pay per view website. You can earn $5 dollars with a few clicks but you have to have 5000 views in order to earn $5 at a pay per view website. You should stick with both kinds of websites so you can spread out your earnings. You shouldn’t drop any of them. The more you can earn the better.

You have to create a lot of articles in order to generate revenue on a website that pays per click and the same goes with a pay per view website. You won’t earn a lot if you only have around 10 articles. You will start to earn once you have thousands of articles. The more articles you have the more you can earn. The topic that you write nowadays doesn’t matter anymore since Google switch their ads to reader’s interests instead of content related ads. This means you can write about anything that you like and you don’t have to gear it toward Google adsense ads.

You can earn anywhere from a few pennies to several dollars per day. One really good website for pay per click is Xomba. Xomba is much faster than any other website. Ehow is really good too but Ehow is harder to write for than Xomba. You can blog on Xomba if you like. Hubpages is another website that has the google adsense program. Hubpages revenue can be slower than Xomba. I have hubpages but it’s slower than Xomba. You can earn with Google adsense if you have a lot of articles. You won’t be able to earn with a few articles.

read more “How to Earn with Google Adsense Program”

Blogging has been around for quite awhile now, but I am still very new to it. I started my first blog mainly because I thought it would be a great way to make a bit of extra money. Right away the money started coming in, so I decided to make a second blog, and then a third.


Things were going great until one day I was contacted by Google who told me that "my AdSense account had posed a significant risk to their Adwords advertisers". WHAT??!!?? What could I possibly have done, I thought to myself. I checked all my blogs (remember, I have three) to see what they could possibly be talking about. I could not find anything wrong whatsoever! I only posted my own content, I never copied anything from any other site. How could I, it was all about my own life. I hardly think that anyone out there could possibly have written the exact same things that I had if it was only about me, my family, and our experiences.

I appealed their decision and tried desperately to find out what it was that I could have done. Why was my AdSense account disabled? My husband said that he knew blogging was going to be a waste of my time. I really don't think that it is, but I still don't know what I did to upset Google. The only reply I got back from them was yet another computer generated response telling me to check their FAQ. How could that possible help? I've checked it at least ten times and found nothing!

If I had stolen content, or placed other ads on my sight at the same time as the Google ones, or broken any other of their rules, I would know exactly what it was that I had done wrong, because it would have been done on purpose. But I am a very honest person. I do not take advantage of people, lie, cheat, or steal, because I would never want anyone to do that to me. I was and still am very upset that Google could not take the time to contact me to tell me what I did wrong. I know they are a huge company and very busy, so please don't write to tell me that.

AdSense is a great program and it was really starting to bring in some money for me. I was up to $22.00 when they cancelled my account. That's not a lot of money but I only had my blogs going for a little over a month. I thought about starting a brand new blog and applying for AdSense again. But there were two things that I could think of right away that stopped me from doing that.

1. Seeing as Google would not tell me what it was specifically that I had done wrong, what was to stop me from doing the exact same thing again. I mean, I really DO NOT have any idea what the problem was.
2. Google said that I could not reapply. Once your account has been cancelled they will not let you back in to the program.

Has anyone else out there had this sort of difficulty? I'm really curious because I have seen MANY, MANY blogs and websites that are breaking Google's rules every day. I can't even tell you how many people have Google ads running right along side other companies' ads when that is a definite No-No according to Google. I have also seen ads that are not exactly "family-friendly" if you know what I mean, when Google said that you absolutely could not have any of that type of content on your blog at all. Why is it when someone like me tries to get ahead, they get shot down right away, while others who break every rule in sight, get away with it. It makes you wonder if being honest is the right path after all.

Since that time I have been scouring the internet trying desperately to find a way to make some honest, legal extra money. I came across Triond and thought that it sounded legitimate and decided to give it a try. I have only been with Triond since June 1st so I cannot really judge whether this will be worth my time and effort. (And I do mean "effort". My health is not great and it takes a lot out of me to do what I am doing. I can't afford to waste my time. So far I have only made 18 cents. Not exactly enough to help out my husband with the finances. He is the only one who goes out to work (because of my health) and we have four growing children. It puts a lot of strain on him and sometimes our relationship, and that is why I spend most of my day trying to find a "real" job that I can do from the comfort of my home.

read more “Is Blogging Really a Good Way to Make Extra Cash?”

There are a plethora of internet opportunities out there that require a fee to purchase a product or become a member. Many people are turned off by this initial investment, especially if they do not have the cash on hand to pay for such a start up. However, there are just as many free internet business that you can pursue without paying a dime. You will eventually want to reinvest some of the money earned from your business for long term success, but a start up investment is not required.

Sign up for a free blog.

Blogger and WordPress are just two of the platforms that will allow you to sign up and create an unlimited number of blogs from your account. These blogs come with restrictions as far as design and flexibility, but are a great way to start your business. They allow advertising through affiliate links, as well as Google AdSense, which are two ways many people choose to begin earning money online.

Get traffic for free.

Just as you can set up a free blog, you can get visitors to it for no cost. Article marketing is the most popular free method of driving traffic to your sites. All you need to do is create a unique 300+ word article and submit it to many free directories available on the web. EzineArticles and GoArticles rank well in Google and other search engines, and you have the ability to place a link to your blog or website at the bottom of the content.

Join job bidding sites for free.

If you wish to offer writing or web design services online, you can sign up for various job bidding sites to gain clients. These sites will charge a fee when you win a project, but it will be taken out of your winning bid, so it's virtually no cost to you. These sites also offer paid memberships once you begin well known on the site. These monthly charges will replace the fees taken out of each assignment you earn.

Creating free internet businesses is fairly easy to do. Once you get some money coming in, you can then begin to invest in products and services that cost money. In time, this will increase your profits if done correctly. Do spend money when you begin earning it, but do so wisely so that your costs don't exceed your profits.

read more “Free Internet Businesses - Get Started at No Cost”

The Role of Social Marketing

Publish by: Webmaster

Internet marketing is getting very competitive these days. Pretty well everyone knows a little bit about social marketing and how it works. However, if you’re one of those innocent ones and would want to know more about this revolutionary online advertising style, take a look at this.

Social marketing is one of the most used online marketing strategies by Internet marketers. It utilizes social networking and social bookmarking sites in order to communicate with online visitors and, as a result, one is able to achieve overwhelming traffic leads. The basic concept of this is that you need to bookmark articles and websites that you really like and tie it to your own marketing scheme. Although it would seem like you are endorsing other peoples’ websites, at the end of the rainbow, you’ll realize that it’s you who would receive a huge pot of gold.

What you’re doing is, trying to connect with real people as this is the main purpose of social marketing. This allows you to create your very own profile and be a real person. You can add friends and meet people from every corner of the world who share the same interests with you.

Through this, you would be able to endorse your products. You need to find people who are interested in the products that you are selling.

As an online marketer, it would be great if you would join several social networking sites in order for you to expand you market niche. This is actually a fun activity, and what’s more appealing is that you can make money in no time.

read more “The Role of Social Marketing”

What are the top paying online jobs and how can I get to them? To be honest, there are many jobs online, and many of them have the ability to be extremely high paying, or extremely "no" paying. It just depends on how much effort and business intelligence you are willing to put into your work on the internet.

Now, let's get down to the bottom of it. Is it really possible to make a great amount of money on the internet without a college degree? I mean, our whole society's built around college degree, high school Diploma or GED's, and other educational achievements, how is it possible to earn cash through a degree?

Well it's very possible, and you can start today. You see, there's this thing called the internet, and it has opened doors to many people. Nowadays people are earning cash through many things online such as website building, blogging, freelancing, and tons of other great stuff as well.

There are countless stories of those people who would go to freelancer websites and begin writing for others and earning tons of cash on the internet. People have started eBay businesses and became power sellers in a ridiculously short amount of time. Also, people have also tried paid surveys.

One thing that has definitely worked for many people as well is something called paid surveys. They are given by various companies and many people have seen a great deal of success through paid surveys. You should try them out. As the amount of money people have made is only limited through the amount of legitimate paid surveys they have taken!

read more “Top High Paying Online Jobs - No College Degree Required”

Scams on the Internet

Publish by: Webmaster

You should avoid this scam.
There’re scams on-line and some can be a disaster. You should avoid scams. Some scam can get you in trouble with the law like money laundering scam that is going around the Internet.

Money laundering
This is a common one. There’re money laundering emails going around the Internet nowadyas. You open your email and there’re tons of those. It could be someone from Africa that needs you to cash out a check and ask you to send them a portion of it. They said they have a part time job for you. They have an inheritance that needs you to cash it out. You can get a felony if a bank catches you with those bad checks. They are empty checks and you end up with a debt in your bank account.

Make Money Overnight
Any program that has a front page of confession that guarantee you to make money overnight is a scam. If it works then all of us will be doing it and no one would work anymore. They would ask you to pay and then they will send you a program that contains information that leads you to no where. You should not fall for these programs.

Pay to Write
You should not pay any website that asks you to pay in order to write. There’re plenty of websites that let you write for free. You shouldn’t have to pay for it. These are scams unless it’s one of those sites that let you bid on projects. If the price is too high you should not pay them either.

Pay to Register
You shouldn’t have to pay for any legitimate work opportunity. If you go and seek a job, you don’t have to pay for it so why do you need to pay for it online. It’s a scam if they ask you to pay.

Work at Home Data Entry
There’re some legitimate online data entry programs but some programs are scams. You shouldn’t have to pay for data entry work and there’re not that many legitimate companies online.

Envelopes
Mailing envelopes are a scam. They ask you to pay money to join and then they ask you to pay for your own stamps and envelopes. They mail you a chain letter and ask you to mail the same letter to other people. You should talk to your children about scams online because kids can sign up if they don't know.

read more “Scams on the Internet”

Making Money Online

Publish by: Webmaster

There are many websites that promise to make you lots of money but does anyone know of any good ones?

There are different kinds of money making schemes such as Blogging, surveys, selling items and cash back sites, they all sound very good but they never make you as rich as they claim, Some people say these are just scams but it is possible to make money but it tends to a little rather than a lot, Most Internet sites require you to earn a specific amount before you can cash out and this may take a very long time,

* On-line surveys: By giving your opinion you can gain points or money but the percentage of completed surveys can sometimes be low as they may be looking for specific targets, The best one i have found to date is LIGHTSPEED PANEL as after a few completed surveys you can exchange points for pay-pal vouchers, but there are many others such as Toluna, Globaltestmarket, and Opinion People,
* On-line Auction:There are a few with the most popular being EBay, this in my opinion is the best way of making money on-line, you can sell most unwanted items and is a safe and reliable method,
* Blogging: There are several different types, some offer points (Pointblog) others offer you a cut of the income that is made through advertisement revenue, (Triond) I have found these generally slow progress but it is possible to make money but yet again some require a minimum amount before you cash out,

Some other Internet sites that i have yet to try are My ALAMY and Picture Nation who are both sites that allow you to sell your photos, but they need to be of a certain standard to be submitted, one little gem is Slicethepie which is a Internet site for music fans that pays you a small amount for listening to new music, You can also trade contracts of bands if you decide to invest in any of them, However as like most sites the money does not come pouring in and they all take a lot of time before a reasonable amount of money comes in.

read more “Making Money Online”

The economic downturn has put many of us in a very difficult situation and adding to that the money we have does not take us as long as it did until a few months ago. The internet has several promising opportunities to make money online fast and bridge the gap at least partially. Let us examine some of these opportunities in greater detail.

1. Paid surveys

Marketers are always hungry for data. They collect different types of data and use them in various statistical models to forecast future sales, analyze customer behavior, regional movements and a whole lot of other related features. You can use the power of search engines to study the various opportunities in this segment to make money online fast.

2. Craigslist

This is another convenient means to make money online fast. You can critically analyze the classified advertisements to buy some of the valuable items people have decided to part with. After buying them at the least possible prices you can re advertise them seeking appropriate buyers.

3. Blogging

Blogging is another convenient method for pulling in cash fast. Creating a blog and hosting it are absolutely free. What you need to do is identify one or more niche areas and start a blog on that topic. Make sure to add fresh content to your blog almost every day until your blog becomes popular. Soon you will be able to sell the real estate (advertisement space) on your blog for money. Creating and effectively administering larger number of blogs is the key to success in this segment.

read more “Internet Money Secrets - 3 Ways to Make Obscene Amounts of Money Online Fast”

Increase Your Blog Traffic

Publish by: Webmaster

Don’t get discouraged when you have very little traffic for your blog. You have created a blog for yourself and started writing and posting pictures, but you don’t get much traffic. Don’t get discouraged – remember that if people don’t find your blog, how can they value your contribution.

  1. The first step is then to help other people find your blog.
  2. Get an account at Blogcatalog Post your blog entry there and surf around, make friends, visit their blogs and leave supportive intelligent comments.
  3. Get a RSS feed from feedburner so that you have an RSS feed URL that people can subscribe to. RSS means Rich Site Summary. It lists updates of websites or blogs available for syndication as headlines and summaries.
  4. Join Bloglog service and invite everyone in your network to subscribe: family, friends, colleagues, clients, and associates.
  5. Join MyYahoo.com Choose “Add Content” and add your blog RSS feed.
  6. Read and comment on other blogs that are in your subject area. Rather than writing comments like "cool" or "great post." leave intelligent, useful comments with a link to your blog.
  7. Use Ping-0-matic to ping blog directories. Do this every time you publish content on your blog. But don’t do this every five minutes.
  8. Submit your blog to blog directories. A comprehensive list of blog directories is here
  9. Add a link to your blog in your email signature file.
  10. Put a link to your blog on every page of your website or ask other bloggers to exchange links.
  11. Get your personal page at http://wiGoogle and add your blog details there.
  12. Print your blog URL on your business cards, brochures, and flyers. Tell everyone you know about your blog.
  13. Use sites like Faves.com or Delicious to favourite your blog entries, find interesting favourites from others and make friends.
  14. Join StumbleUpon and start stumbling your blog entries and those of others.
  15. Post your blog entries to your Facebook contacts. If you contribute to writing communities like Triond.com make friends there and mention your blog.

read more “Increase Your Blog Traffic”

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