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Website Backlinks Building Tips For Internet Marketers

Publish by: Webmaster Thursday, April 23, 2009

For a website to generate a regular flow of traffic and climb up the traffic engine rankings, it needs to be well linked into a network of related websites. In simple terms, that means that other websites will have links on them that point to your website.

Until recently, one of the most popular ways for Internet marketers to build website backlinks was to exchange links with other website owners. This is considered especially valuable if the website where the link was to be placed was highly ranked and in a similar niche. However, a lot of people focused more on quantity than quality of links, causing Google to downgrade the importance they associate to reciprocal links when calculating website ranking.

Bear in mind, however, that Google's chief, Matt Cutts, has suggested on his blog (http://www.mattcutts.com/blog/2007/05/page/2/) that reciprocal links are not automatically bad in themselves. If you find a good quality website in a niche market related to your own, by all means link out to it from your website and contact the Webmaster to explain what you have done and request a reciprocal link.

One good way of linking out to other websites is to set up the resources page on your site with links to a range of sites that may be of use or interest to your visitors. Do not worry that this may cause you to lose traffic, because by adopting a policy of freely giving out information, including links to other sites, you are promoting yourself as an expert in your field and building a sense of goodwill with your website visitors. A useful resource page is something that will attract traffic to your website, which is exactly what you want.

Another bonus of this type of page is that it gives you plenty of scope for link baiting. Link baiting is simply a process of adding content to your website or blog that people will be likely to want to link to. So if you add a mini review or a few sentences of commentary with each link on your resource page, you will find that some of the people who visit your page will be more likely link to it on their own website.

Link baiting is a great method for building one-way website backlinks or blog backlinks, so it makes sense to approach all of your content writing with Link baiting in mind. Your articles should be full of content that is original, useful, and also entertaining. This building is just one way of making a link baiting page. Finding an unusual angle, writing with wit and humor, taking a contrary position are other great link baiting tactics.

You can also build one-way website backlinks by posting comments on forums and blogs. For this to add anything to your website ranking, find relevant blogs and forums that allow "do follow" comments. You can quickly find a whole bunch of do-follow blogs and forums by doing a search on Google.

If you follow these tips consistently, you will have no difficulty building website backlinks and improving your ranking on Google and other search engines.

I wish you the best of success,
John Baril
Copyright © John Baril

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