Normally an entrepreneur shudders at the thought of what the Blogosphere can do to his business reputation and how much damage control will have to be done to turn things around. Yes, the blogging community has become increasingly powerful. People are totally in love with blog; they can say what is on their minds and they can express their likes and dislikes.
Yes, blogs are a great outlet for letting others know about unscrupulous business practices and substandard products and services. On the other hand, the bloggers can trash your business reputation and tear your services and products to shreds. Little wonder that many people shudder at the thought of a scathing blog post about their business.
See the bigger picture
Instead of shuddering and frantically thinking of ways to cover up this disaster, think clever. Remember, bloggers can vent about any aspect of your business. It might be that a blogger had an unfortunate dealing with someone in your business, but it can be any other reason. They may have heard through the grapevine that your business had done this or that or may be doing something in the future. Use this lambasting session and turn it around; turn it into a great chance that can be used to your own advantage. In reality what the blogger has done is focus attention on your business. Now think about this; if you went out of the blue to a blog and left postings about your business, what you offer and how it works you would be blasted. You would be crucified for arrogantly promoting your own business. There will be wailing and gnashing of teeth about your underhanded spamming of that blog.
Foot in the door
So, in reality what did that particular blogger do by venting about your business? You were given carte blanch, the open sesame to have your own say on that particular blog. You can do your online reputation great damage if you post on a blog uninvited. If a blogger posts a negative post about your business, whether it is justified or through misinformation, you have the right to respond.
The readers will be greatly appreciative if you respond. If you are at fault; responding on the blog gives you the opportunity to thank the blogger for bringing the problem to your attention. You have the opportunity to build bridges and improve your services. If the blogger inaccurately accuse you, this is the absolute perfect opportunity.
From disaster into positive tool
You to tell the whole world who you are, what your services are and how absolutely brilliant it is doing business with you. You can offer to explain to the readers how your promotions work, what benefits you offer etcetera. Instead of seeing a negative blog post as a disaster, turn it into a powerful tool. You have the perfect opportunity to build or rebuilt your online reputation. All it takes is to be brutally honest, show the blogosphere respect and interact.
