Marketing rules for Internet business differs slightly from that of any business of bricks and mortar. Your clients cannot see you; you cannot interact with them on a personal and face to face level. Your website is your one shot at getting them interested in what you have to offer. To do this you have to enter into a relationship with each of your website visitors. If you are unable to do business face to face then you must gain knowledge. You have to get to know exactly who ad what your potential customers are. It is not impossible to do this in a virtual medium. You just have to work clever.
Give them what they want
You have to engage your visitors; this means that once you have their attention, you have to build on from this. Profile who your web visitors are, what exactly are they looking for and why they come look for it on your website. These are the crucial aspects that go into enabling you to build a relationship with them. This is needed to lead to conversions that turn them into paying customers.
From the first second your web visitors land on your website you must grab their attention. This means that each and every page of your entire website is a landing page in reality. This involves arranging your website content in a visually pleasing and friendly manner that is both convincing and persuasive. On each of your web pages your visitors must be able to see at first glance that they are exactly where they want to be. They also need to see that you offer them the information that they are looking for.
Don’t waste their time
If you make it difficult for your visitors to understand what they can get out of your website, they will not stay long. Today people expect instant solutions and have no patience with obscure hinting. They want their questions answered and they want to know why they should buy form you and not a competitor. Make sure you spell out the benefits to them clearly.
Have clear and strong links to the pages of product information and point the way visually and sharply. People are not stupid; if your web content is aimed solely at pleasing and attracting the search engines, it will be noticed. If your web content is seen as being keyword focussed, readers will distance themselves. Once this happens, you have lost the chance to engage your web visitor. No engagement means you will lose this sale.
Visitors become customers
Search engines are not the only important thing. A competent SEO writer will know how to write content for readers as well as search engines. Visitors want to feel as if you have developed your website with them specifically as the focus. Your website must address the needs of customers; their needs, wants and questions.
Your web content and SEO practices should be focussed on making them feel like special customers whom you value. It is fatal to make them feel as if you have white-washed your website to be a generic place for casual browsers.
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