To make money on the web, there are two really critical ingredients.
One, you need to have something to sell that you're going to make money on.
For example a low priced product such as a cd,dvd, ebook or report, followed by a mid priced product such as a dvd or cd series, or possibly a home study course, and then capped with a high priced product that you can really make money on like a workshop, an event, or a private coaching class.
And number two, you have to drive traffic to your website. You must have someone to sell to. Here's a list of some of the most effective ways to drive traffic to your website -
1) Write articles - possibly the best way way to drive traffic to your site when done well, plus its free. Just remember to answer your target market's queries with your articles, and solve their problems. Then submit your articles to an article directory. Be consistent and get them out there, 2, 3, 5, 10 a week, you decide but to get the best results be consistent.
2) Pay Per Click advertising - this is a really fast and popular way to bring people to your site or squeeze page. The main players in this arena are google adwords, and yahoo. I recommend doing the google adwords online training program, and spending some time at the beginning understanding the mechanics before you commit too much money, but without question, the most important piece of the google adwords puzzle is checking in regularly and tweaking your account. Your pay per click strategy needs to be continually and constantly test and improve,
3) Social network advertising - these days it seems as though everyone's on facebook, twitter, myspace, linkedin - either all of them, or at the very least a combination. Remember to be consistent with your brand on these websites, and to attract your target market by catering to their interests in your posts, tweets etc. It is not uncommon for people to have multiple thousand friends/ followers - treat these as pre-opt-ins and add them to your list,
4) Affiliate marketing - this is where you bring in other people to sell your stuff, to offer it to their list, or to promote it via pay per click, articles, social networking or whatever works for them. Its up to you to decide the sales split, typically between 25-75%, but it can be a great way to get into the market quickly,
5) Joint ventures - another term for affiliate marketing, typically denotes doing deals with bigger players where the split is typically 50/50. Particularly common with big product launches and events or seminars,
6) Video/ youtube marketing - the strategy is similar to article marketing. The difference is its visual/auditory, as opposed to writing articles that involve reading. The fact is a lot of people prefer to watch/listen rather than read. Increase market penetration by delivering your message in both written and visual format,
7) Email marketing - once you have traffic, this is the best way to keep it by a comprehensive, targeted and content rich email campaign,
8) Offline marketing - postcards, newspapers etc. Never forget that the internet is simply another way to market, and as such is an extension of an not a replacement for other forms of marketing. Offline magazines, journals, newpaper articles, postcards all serve their place in driving traffic to your business,
9) Telephone follow up with existing customers - more accurately this is nurturing traffic for your upsell frequently, however it works the same. Make contact more, and sell more
10) Keep thinking of new ways to drive traffic to your site, and dominate the market.
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