Guide to make money online!

Websites and PPC Campaigns need effective keywords in order to be successful. How do you find the right keywords for your site or campaign?

1. Step 1

   We often hear about keyword research, used for articles, websites, or even PPC campaigns. How to find the right ones and how to do a basic search sometimes can be mind boggling. I know when I first started out, someone suggested I gather keywords for my niche market.
   It became a difficult task. I had no idea where to start. Well start here.
   First, you need have an idea of what your site or article is about. Let's use "mattress". I wrote an ebook about how to purchase a luxury mattress for less than retail. My first attempt was to use the word mattress in my site and my pay-per-click campaign. Using a free keyword tool is ideal for finding how many people search for this term and what to do with it once you have it.
   Try http://freekeywords.wordtracker.com
   or try http://www.google.com/adwords/
   Type in your initial topic word.
   I used "mattress".

2. Step 2

   This will yield over 100 of the top keywords with the term "mattress" in it. These words were searched over the last month. At the time of writing, its been searched over 10,000 times. Pretty good.
   Once you have a list of 100 top keywords, you can start to build your list. By expanding your list, you can see how many others you can come up with. Google now recommends PPC campaigns through Adwords have a keyword list of 20 for best results. I like to start a little higher and optimize my campaign.
   This also goes for my keyword research for articles. I can modify my article several different ways with a set of 4-5 keywords.
   Now what do you do with the 100 top keywords. That's easy.
   Go to http://www.google.com and by typing in your first 10 keywords you can see exactly who is searching for your words.
   At this time, "mattress" had over 19,900,000 website associated with it. This is a huge number to work with, ie. SEO. If you want Google or any of the other search engines to find you, keep moving down your keyword list. For article writing, I like to use the top keywords, "mattress", "mattresses", or "mattress discounters". If you're using it for PPC, picking less searched items may help you be more successful. I moved down the list, coming across "how to purchase a mattress" yielded 3,190,000 websites. Keep going down your list, once you find a manageable number of websites. "Best Mattress" only yielded 774,000 websites and the number one search was only a PR of 4.

3. Step 3

   This is an easy way to use your keywords in your articles. Keeping your articles between 500-1500 words you can easily write a few sentences about your selected keywords. The idea in article writing is not to overload your keywords. For instance, if I say we are talking about mattresses and I use the word mattress 50 times in an article with only 500 words, that's an average of one keyword every 10 words. Your article will be boring and your readers will want to run from you.
   
   Also, don't forget you can write several articles using different keywords that interchange. Writing five articles using mattress, bed, futon, etc. can increase your article visibility and promote your site in general.
   
   Using keywords for PPC campaigns is a bit tricky for some. By choosing twenty to sixty long tail keywords you can easily optimize your campaign and eliminating the keywords not offering the ads to consumers. For PPC campaigns, the longer more specific the keywords, the better and more specific your ads will be served. If you don't know how to run an effective PPC campaign, you can enroll in a course or even hire a PPC manager.
   
   The best list of keywords are the ones that draw the largest viewers. Don't focus on over using them. Try to cut the keywords which don't suit your product or website.
   
   Using your keywords in the Title of your website, in the main headline and sprinkling them through out your page will help your SEO, but don't think your page rank will soar from onpage SEO. Focusing on off-page SEO is the key to higher page ranks.
   
   The next step to creating your keyword list is using a spreadsheet program to collect them. This will allow you to rotate keywords in your site pages and in your PPC campaign. If one keyword is eliminated, you can easily add a new one in its place.
   
   In finding niches, a keyword research tool can be very effective as well. Knowing what people are searching for could help you create a traffic drawing article or even a sell able ebook. Try using the keyword tool by searching for "how to", "learn to" or "learn". These searches will yield a list of what is being searched for in the way of learning materials. I have used this several times. Writing articles about "how to know your mattress needs to be replaced" or "how to buy a mattress". By getting creative with these free tools, you can determine where to spend time researching your new material.

If you are already in the blogging world or are thinking about jumping in, then read these tips so you can become better at doing it.

In this article I give some tips that have helped me and others who also blog so I know they work. I can't guarantee they will make your blog as popular as Perez Hilton's but they will definitely make a huge impact through improving your blogging skills

Experience
A blog can be a place of opinion or one where you share your expertise, either way you need to write from an area of experience. In other words when people read your blog are they going to take you seriously? They will if you can relate from real world experiences whatever it is you are blogging about. For example if you have a weight loss blog then write about your own experience, what worked and what didn't. Give people a reason to trust what you write.

Daily
I find it better if you write something everyday. It doesn't have to be pages worth of information every single day, it could be just a blurb. Sticking with our weight loss blog example, today you can write a healthy recipe that you liked and then tomorrow write something more in depth. By writing something everyday, regardless of how small or even trivial it might seem, it carries a lot of weight with blog readers because your blog is current.

Proof Read
One of the worse things you can do as a blogger is post a blog then has not been proof read. When this happens you run the chance of grammatical and spelling errors and that makes your blog look very amateurish. You do not need to write as well as a Pulitzer Prize winner but it should at least if nothing else be legible.

Visual Appearance
Your blog should have a nice streamlined look to it. Even the free blogging sites like Blogger and Wordpress give you the ability to customize your design. Your design should match your content and whereas it is ok to put up some Google ads (or other ad networks) to generate some revenue, you should limit just how many. Too many and they will make your blog look terrible.

Marketing
Without some type of marketing no one will ever see your blog. There are a variety of methods you can use. For instance, the first step you should use is to tell all of your friends and relatives. You know they will at least check it out. Second, take advantage of the social networks such as Facebook, MySpace and of course Twitter. Third, visit like kind blogs (blogs that are about a similar topic to your own) and post comments on there with a link back to your blog. Fourth, add blogs you like to your blog roll and ask other bloggers to do the same for you. Fifth, take part in online discussion on message boards that are related to your blog. Just make sure you put a link to your blog in your signature line. Combine all of these methods and you will increase visitors to your blog in no time.

Blogging can be fun and at the same tedious but you have to stick with it. Blogging popularity won't happen overnight but it will happen if you implement the strategies posted above and remain consistent in your approach.