Search engine robots are sometime also called spiders or crawlers and their job is to find web pages. The question is what is they really do and is what they do all that important. They are essentially ‘data retrieval programs’.
If your site cannot be found it may be because the search engine robot cannot find your site, or it may be more complicated such as the robot not being able to crawl your site, or they cannot understand what is on your web page.
There are certain things which block robots from doing their work, perhaps a site is built using frames or has flash movies. Robots are not able to enter areas protected by passwords and they cannot click on buttons. Their search they can be impeded if they come across JavaScript navigation and if they can be stopped in their tracks if they come across a dynamically generated URL.
How do they work?
Robots spend their day by travelling and finding links and information.’ A robot has a list of websites which it has to ‘troll’; submission of a new URL is added to a queue on this list. A website can also be added to this queue via a link which is another reason to Build Inbound Links with popularity in mind.
When it’s your websites turn, the robot checks to see if you have a robot.txt file which tells it which areas of your site are off limits, such are directories which contains information that does not need to be indexed. The robot then starts to collect information and follow links from page to page which is the only way a robot can find its way around the World Wide Web.
When a robot reaches your site it first looks at all visible text and the content contained within various Meta Tags in the pages source code. It also looks at hyperlinks. The information it finds in the text and from links helps the search engine understand what your site is all about. It is the responsibility of the search engine to decide what matters and it does this by means of algorithms.
Once the information has been evaluated it is accorded a certain value, and is ranked according to this value which is then indexed and sent to the database where it is available for searchers looking for a specific item. Once a searcher enters their query, a calculation is done and the result is that the right set of relevant results are given to the searcher. Only those pages which have been visited by a robot and in turn sent back to the database for indexing are shown.
It is possible to track where a robot has visited by means of server logs or results from log statistic programs. This information will tell you when they visited your website, which pages they visited and how often they visited. Search Engine Spiders are identified by names given them by their ‘master’ search engines. Inktomi calls their robot ‘Slurp’.
Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands - or even millions - of individuals at one time and have them spreading your email message, promoting your business and generating income for you.
It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.
What is Viral Email Marketing?
Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.
Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.
Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.
If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.
Viral Email Marketing Techniques
The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.
Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.
One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.
Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.
Subject Line of a Viral Email
Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.
Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.
Content of a Viral Email
You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.
If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader's interest.
Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.
Timing or Frequency in Sending Out Viral Emails
Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.
Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.
Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.
After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.
Finding a SEO tool is not a difficult thing to accomplish, especially if you use the right resources. For anyone interested in discovering a keyword tool, the Internet is king. Did you hear about batchSEARCH? This is exactly what you need, allowing for an unbelievable number of search terms to be entered at once in the search box of a website. Professional, revolutionary and capable of delivering real time search results, this is the SEO tool that you were looking for!
The appearance of batchSEARCH has revolutionized the way we perceive Internet searching. This rather powerful keyword tool has been described as easy to use, providing the user with the information desired, indexed and hyperlinked. People from various fields have become interested in this SEO tool, considering its many advantages and learning how to use it for their own advantage. Not only is batchSEARCH presented as a radical change in the world of SEO research tools but it is guaranteed to work fast, without any problems whatsoever.
There are many reasons why you might need a keyword tool such as batchSEARCH. One of the most important is that you can use the SEO tool to search for the websites of your competitors. This way you get to see their products, being able to search for keywords and back links as well. Given the stringent competition in today’s virtual universe, discovering all that information is going to prove quite useful. Think about using this tool to check keyword ranking for the competition, being given an incredible number of fifty results for each keyword. Is this is a smart keyword tool or what?
batchSEARCH might be presented in various ways but we cannot deny it being one of the most professional research tools available on the market. If you want to find out the prices of the competition, check out their products and keyword ranking, this is the SEO tool you have to use. You can also resort to batchSEARCH in order to build links to your websites, to increase page views and also to create multiple product search bars. So, you see, there really is more to batchSEARCH than a keyword tool. Finding what this tool can do is definitely an advantageous thing.
We have mentioned about batchSEARCH being a link building tool. Well, by using batchSEARCH, you can create hyperlinks to your website and really benefit from this SEO tool. Trust it to maintain and even increase the satisfaction of those visiting your website, they being given the opportunity to search for multiple listings at the same time. And there are many more benefits one can derive from using a keyword tool like batchSEARCH, starting with the fact that you will be able to uphold a positive online presence.
Simply put, batchSEARCH is a SEO tool that has improved the quality of online searches, being simple to use even for someone who does not know too much about computers. Multiple website searching, indexed search result and no programming required – these are just the features this keyword tool has to offer. Prepare yourself to discover some more, gaining instant satisfaction and exploring an impressive number of possibilities!
A steady flow of good web traffic increases the potential of any web-based business to make money online but many online business owners know that internet marketing can be expensive. This is why online business owners are so attracted to free web traffic platforms. However, free platforms to gain web traffic have its own advantages and disadvantages.
Apart from the fact that they save website owners a lot of money, some methods to drive free web traffic can help you increase other people's awareness of your online business. Some of them can also help you establish your reputation. Among the methods that will allow you to do this are publishing articles on free article directories and increasing your presence in forums. These will help you attract visitors to your site through your resource box or your signature links.
However, free web traffic also comes with certain disadvantages. Among the most significant disadvantages is the fact that you are unlikely to get very targeted traffic. To some extent, article marketing and forum marketing can help you target your traffic as long as you publish content that are relevant to your offerings. However, other free traffic sources won't allow you to do the same. Safelist services, for example, will help you gain free traffic but will unlikely help you generate sales and leads. Auto-surf programs won't help you gain targeted traffic either and, because you will have to surf through other sites to gain credits. These traffic never convert. In fact, they could get your AdSense account banned if you put in an AdSense site into the program. Your time may be better spent pursuing other internet marketing activities.
Keep in mind that it is not enough to gain tons of traffic for your business website. Your ultimate goal should be to make money out of your visitors and there is no way you can do that if your traffic is not targeted. This is not to say that you shouldn't make use of free web traffic methods as they can still be very useful to your online business. After all, pursuing those free methods can't hurt you because they're free. What you need to do, though, is combine those free methods with paid strategies that have proven to increase targeted web traffic.
By making use of both paid and free methods, you can attract a huge number of visitors and make sure that you generate sales and leads at the same time. Using both methods strategically will not only help you gain visitors to your site but also make your online business profitable.
Most people think that to make money online you have to join affiliate programs, pay for a high-end web site & hosting, or try to persuade people to join pointless programs. It's also very popular for webmasters to try and earn money using catchy subject lines about how you can make X amount of cash within X amount of hours. That, however, is NOT the correct way to make money online.
1.Relax and clear your mind. When you have accomplished this, think about some things you like to do. What you are most interested in will determine what your niche should (or can) be and in the end will prove that you can earn money doing what you love. In this article, our example niche is going to be sports; in particular, basketball.
2.Decide what kind of site you want to create now that you know what you want it to be about. You could write a blog talking about your favorite basketball teams, make a community website where all basketball-lovers alike could chat to their hearts' desires about the sport, or anything else you can think of that has to do with basketball. If you're the sales type of person, you could open your own sports store online or join an affiliate program for sports. However, the best, dependable source for money comes in from ads, which work best when there is a lot of content pertaining to your particular niche. Always remember...targeted advertisements make money!
3.Create your website. You do not necessarily need to get a domain name, but once your site gets more popular it would be best to have one so people know your brand. You also do not even have to spend a dime on hosting or a domain. There are many free hosting sites out there (110mb.com, byethost.com, & wordpress.com to name a few), and free co.cc domains as well. View http://totallyfreedomain.co.cc for more information on getting a free domain name. Doesn't cost a penny.
4.Add some content to your site. With whatever you have decided to make your site about, there is usually always some kind of product, service, or information that can help your visitors learn more about it. This is where the ads (and money) come in. It's time to monetize your site!
5.Choose an advertising site like Google, Bidvertiser, NeverBlueAds, etc. to put on your site. It will be up to you to decide which one you go with. The most popular, and promising, is Google Adsense, but obviously that is an opinion. Everyone has their own preferences. Add these ads to your site and pay attention to how the ads match your content. Your content is like the heart of the advertisements. If you write about basketball, they will display basketball-related ads. Same as if you were writing about another thing such as cars or fashion.
Finally, keep a watch on your site. You need to make sure your content is up-to-date and that you make any necessary changes when needed. If you have a blog, make sure you post at least once or twice a week. This keeps readers coming back for more.
If you want to increase the amount of views or visitors to your site, you could join a traffic exchange or use Google Adwords to have others display your ads on their sites. Adwords is not free so if you want to keep everything free, your best bet is a traffic exchange.
Also remember to keep your content all on the same topic. Don't create a site about basketball and then write about football. If you want your site to make it onto search engines to where people will visit your site and click the ads, you must keep the web site focused on basketball; since that is what your visitors are there to see in the first place.
