Guide to make money online!

“See I believe in money, power, and respect. First you get the money. Then you get the power. After you get the power, people will respect you.” (Little Kim - Money, Power and Respect)

I think this is true in gangster films and some aspects of real life but if you relate this to the world of social media, I think it works in reverse. First you get the respect, then you get the power and once you have the power then you will get the money.

Respect

Content is king. In order to have a successful blog you need to make sure your content is exceptional and that people are interested in your work. The key to any blog site is return visits. If people are returning frequently it means they have some level of respect for your work. The more frequently they return, a higher level of respect will be gained and they may even start evangelising your work for you. Gary Vay-ner-chuk is well respected in the social media world, just like Talib Kweli is respected in the hip-hop world. Both have core fans who value what they are doing in their field. Having respect is very important and is needed if you want to have influence. When you become influential you have the potential to become very powerful.

Power

If you have power and influence on the net then the world can be your oyster. You have the ability to do good (and bad), and in turn make an impact in whatever you want to do. The power has shifted from companies to individuals, like the famous philosopher Peter Parker said:

‘With great power comes great responsibility.’

There are a lot of people who have a lot of respect in their field and have used that to become very powerful and influential. Lily Allen holds a lot of power in numerous fields, whether it’s getting media coverage to selling albums. Arguably the world’s most famous blogger Perez Hilton is somebody else who has a lot of power. He has the power to start trends, break news, post gossip and has generated interaction from hundreds of people around the world. The important thing to remember here is that they gained respect first. So first you get the respect, then you get the power and once you have the power, the money will come in.

Money

Once you have the following and have become very influential in your field, as long as you play right on the money will come in. It will come in many different ways, shapes and forms and you will have the potential to make a good living out of this. In the world of blogging, Darren Rowse has managed to do this and in music there are countless musicians who have as well.

Keywords are ground zero. They are essential to your online success. You must get your keywords right or it’s game over before you even get started. Mainly because keywords are the most important element of your online marketing.

It can’t be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.

What Are Keywords?

Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they’re looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.

Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for “honeymoon vacation packages” is probably in the market to book a honeymoon vacation and could turn out to be very profitable for the right website or business.

Profitable keywords are the ones where the searcher is in the right “mind-set” or frame of mind to buy what they’re searching for on the web. Tailor your online marketing to target these profitable keywords and it can spell success.

So what’s the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed…

Number of Keyword Searches Made?

You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.

I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don’t get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.

For serious keyword research in a particular niche market I like to use Brad Callen’s Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.

https://adwords.google.com/select/KeywordToolExternal

Commercial Intent of Keywords?

But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with “Detecting Online Commercial Intention” of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Conversion Rate of Keywords?

Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketing - you must have a landing page or content/site that converts into a sale or you obviously won’t make any revenue.

Keep in mind, if you’re into affiliate marketing, you main goal is not to sell but to “pre-sell” your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites… potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.

What are Long-Tail Keywords?

Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they’re looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a “2005 ford mustang convertible” may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as “sports cars.”

Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.

And build higher rankings in organic search for these long-tail keyword phrases. It’s really not that difficult for long phrases, especially if they’re related to your site; many times you can reach the top spot in a matter of days, especially in Google.

How To Rank High For Your Chosen Profitable Keywords?

Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.

The best strategy is to “stick to it” and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and them place comments/links in the newly formed pages on the web that Google is indexing.

Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better higher quality content than your main competitors because Google always rewards great content. Plus, use the free http://www.Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.

Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. http://www.PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.

If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.

Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.

If you’re obsessive about SEO you likely already have a domain name that contains one relevant keyword, an entire keyword phrase or even a targeted search term. This is a great practice if you have a website that is highly targeted to one topic or set of keywords, but there is a lot more you can do that will help to boost your search engine ranking position (SERP) and possibly outrank the sites that DO have your keyword in their domain name.

The keyword appearing in the URL is important, but more important than that is the keyword appearing in the title tag. Somewhere in between or just underneath is something called the H1 (which is not surprisingly followed in importance by H2). Naturally your keywords should also appear in the content here and there (not everywhere). If you write about your keywords on a daily basis you are probably already on top of your SEO situation, but if your blog is more relaxed topically and you like to drift and touch on anything you like, then you may benefit from doing a few SEO best practices for Wordpress.

1) Title Tags

The title tags are the most important thing. It may not be most important to the Search Engines, but it certainly is to the reader. Even if something is the #1 result in Google, a reader wont likely click on a title that has nothing to do with what they are searching for. That is why it is good to serve your post headline in the title tag instead of just the blog name.

You can do this by editing your header.php to include the appropriate Wordpress template tags within the HTML Title tag. This may also mean using an IF statement to determine what type of page is displaying and what tags to use.

2) The H1 Tag

There is a high degree of confusion circulating the web on the proper use of h1 tags with Wordpress. The basic purpose of h1 is to let the search engine know what a page is about. The last thing you want is more than one h1 on a page. This confuses the heck out of search bots and, as a result, drops your SEO score.

The typical belief is that serving your blog title in the H1 tag is proper. This makes sense because you have your keywords in your blog title, but what about the individual posts? Aren’t the post titles more relevant than the name of your blog?

If you have a post on your blog about “99 Ways to skin a cat” isn’t that particular page about skinning cats rather than your blog’s title, which may be “catskinners.org”? The solution here is that you want to have your post titles on the single post page inside the H1 tags. Since there shouldn’t be more than one H1 per page, this means you need your title or logo inside a div.

If you have more than one post on your homepage (which most people do) then you should place your post titles’ inside of H2 tags and your logo in an H1. This tells the SE’s that your homepage is about whatever your title is, and the post headlines are the next most important thing. Once a user clicks through to a single post the most important thing becomes the title of that post.

3)Inbound/Outbound links

A huge part of blogging is sharing the link love and creating conversations between one blog to the next. It is typical in the blogosphere to see someone quote a post from another blog, add their own 2 cents and then link the blog where the topic started. This is a fine thing to do and it will even help you gain a few links yourself as your own sharing attitude encourages others to share. You just have to be careful not to have too many links out and balance it with your links from your blog pointing to your own blog.

People often forget that a link to your blog from your blog still counts as a link to your blog (how was THAT for a sentence?). Since one of the best things you can have linking to your blog is some good relevant anchor text that contains your keywords, why not go ahead and link any of those words within your posts back to your homepage?

Here are some more things you can do to make the best use of your internal links:

• Linking from your posts to older posts (when relevant)
• Linking from your posts to your homepage (whenever possible)
• Keep your navigation consistent across the whole site
• Link every page to your homepage at least once (more is ok too)
• Use a sitemap template that includes all your single posts and pages as well as the date and category archives

4) Anchor Text and Keywords

You probably already know at this point that one of your main goals in offsite SEO is to get links with your keywords in the anchor text (the text that makes up the active link). This is one of the single most important factors to both your SE for your determined keywords and your PR. The more links you have, the better your PR. The more links you have containing your keywords, the better your SERPs for those keywords are. It is healthy to mix them up and use different combinations of your keywords to help monopolize your grip on a given topic.

We’re almost finished. There is one more important spot we need to place our keywords. If I were a keyword where would I be? In this blog post! You can have all the SEO you want on your Wordpress template but it isn’t going to matter much if you don’t talk about your keywords in your blog posts. You obviously don’t want to come off as a spammer so be wary not to simply randomly throw in long and short-tail keywords in every single sentence. However, there is nothing wrong with using your full keyword search term whenever the opportunity arises. For instance, if you have the option to use a pronoun or the actual keywords you should choose the keyword.

You can optimize your Wordpress for search engine rankings quite simply by sticking to some of the concepts we’ve covered here. It can be done over time or all in one shot. However, it would be handy to come back to this little guide each time you are setting up a new installation of Wordpress. Remember that not all Wordpress themes are search engine optimized so you may have to get your hands dirty and shine up the code of each template you use on your blog. A good start is making sure the markup is semantic and Google recommended.

I never believe in buying traffic. How do you think visitors come to know me? Did they pay to know me? Most probably they subscribed because of a free download in the first place. You may not remember how but YOU are the traffic. You are targeted because I hit your hot button correctly.

There are enough free resources out there on the Net to keep one busy with getting traffic, but here are the only 7 most effective methods: search engine optimization (SEO), link exchange, pay-per-click (PPC) advertising, article submissions, blogging, viral marketing and massive giveaway events.

Search engine optimization is the practice of optimizing your pages for the search engines so that your pages are optimized for the search engines to be searched with the most optimized keywords. You get the idea? SEO English is a bit like tongue twister. If you know the exact keywords your business or industry is famous for, you increase the density of those keywords in your page.

Actually, I don’t understand why some folks make SEO sound so complicated. On the other hand, other folks say SE spiders are so smart at discerning quality of content such that SEO is really much ado about nothing. Moreover, SEO English is just so unnatural sometimes and abuse may constitute as keyword spamming, unless you know the secret to writing it ‘fluently’. SEO is absolutely crucial in niche markets where competition in SE listings is not hot.

Exchanging links with like-minded webmasters create a network for increased traffic distribution. Interested visitors are free to visit your site when they see your link on other people’s sites. SEO targeted towards Google is only half the battle. Its PageRank tool measures your page’s link popularity and ranks it higher according to scale. The more links pointing into your site as opposed to pointing out, the merrier.

* PageRank looks at pages, not sites.

Pay-per-click advertising is all about how much you are willing to pay the PPC program for a high listing so that visitors take notice of your link and visit it. You incur the bid price you set for yourself for every visit (click). Considering ROI, this is particularly useful when you are selling a product. Security features are in place so there’s no point being trigger-happy if you don’t like some sites.

Article submissions can give you an amazing amount of traffic, but only if you use the method right. You should make sure the content you’re submitting is easily understandable, and only covers one or two points, leading the people back to your site with your resource box. Most importantly, you need to make sure that your article is interesting, compelling, and of course, informative. Once you’ve submitted these articles to several article directories, you’ll probably see a marked rise in link backs, traffic and more.

Blogging is a free way to make sure that you’re reaching traffic in all regions of your niche. It has come up in stature from its days of being simply a place to ’share’ with your friends and is now a valid, and often well used promotional structure for a site-or even a basis for the site itself. Using WordPress especially can mean that you’ve got an easy-to-promote, amazingly simple to update site structure that allows you to build and maintain effortlessly. As a traffic generation tool, it is also a good way to create, maintain and direct traffic to your site. The more you blog using popular search terms related to your niche, the more intensive you’re practicing SEO as the archiving system of the WordPress blog script is absolutely well suited for Google indexing. Try to post on alternate days if not everyday.

Viral Marketing is everything and anything to do with propagating your name and URL through giving away free e-books, reports, article and e-zine submission, classified ads etc. But this is only by technological means. With people, we are talking about word-of-mouth.

Massive giveaway events come once in a while but they are really the biggest source of opt-in subscribers for anyone who participate in them. The organizer announces a proposal to carry out such an event, inviting contributors to submit a product of their own or one with resell rights to be given away for free. When the event begins, anyone and everyone can download all these exclusive products as long as they opt in. It’s very easy to get 1,000 subscribers in a week.

Of course, the organizer gets the most numbers, but he also puts in the most work to make sure the web server doesn’t collapse due to traffic overload, the gifts don’t go missing and the event proceeds on schedule.

Awareness and application of the 7 above traffic generation methods slowly but surely builds a good list of followers who are willing to patronize us.

While many of you will be surprised after reading this, but there are many people who are making money by blog commenting. If you want to learn how to make money by blog commenting, then please read forward. Well the basic logic behind it is: Webmasters and Bloggers pay people for commenting on blogs to get them traffic and/or backlinks. You must be knowing about the dofollow commenting craze. Well getting a few of those dofollow comments to people would actually pay you off.

A better way of making money by blog commenting would be to break it up into smaller tasks and doing the work systematically. Basically we need to do three things:
1) Make up a big list of dofollow blogs (at least 100)
2) Find your market
3) Create smooth functionality and Make Money

Make up a big list of dofollow blogs

First of all you need to gather as many dofollow blogs as possible. You can check the list of dofollow blogs and get almost all of the dofollow blogs out there. To avoid problems in the future you can check out the blogs to see if there are any blogs which are not supporting do-follow anymore so that you don't waste time at a later time and modify it the way you want. Now save them and make sure they are accessible to you whenever you want.

Find you Market

I will usually recommend Digitalpoint or Sitepoint for this purpose, although any webmaster forum would work well. It is advisable to keep your eyes open for customers on at least 10-15 forums because diversifying will increase your target customers. Next, you can also send general emails to webmasters whom you think might be interested in your service, this will usually get you some positive replies for people interested in your services.

Create smooth functionality and Make Money

One thing that will be quite clear is that you will not make a lot of money with individual comments and hence you'll need to make your work very smooth in order to make some real money by commenting. That is, you'll sell comments in multiples of 5 and 10 like 10, 15, 20. You might fix your rates on something like this:

-$6 per 5 dofollow comments.
-Get 5 free do-follow comments if order is more than 50 comments.
-Get 15 free comment if order is more than 100 comments.

That deal is fair enough and you can easily attract quite a lot of webmasters. Usually one comment should not take longer than 3 minutes to write, so let's have a break-down of potential earnings considering we get an order of about 50 comments a day:

-Money earned -> $6x10 = $60.
-Time taken -> 3x50 = 2 hours 30 minutes.
-Pay rate -> $24 per hour.

Not bad eh? Also note that comments can be written in less than 2 minutes and your orders will only increase with time hence making you even more money. The potential is in front of you, and it can be adapted to make some easy money which does not involve too much time. But, you will never make any money is your primary commenting service contains even a small part of spam, be human and your service will become more commendable and you will get more orders! More articles on this topic will be posted in the future, so stick around.

Question and answer sites are quite popular among people who are searching for specific information or have some knowledge to share. In these websites, users post their questions on any topic anyone could possibly think of and other users can post their answers. All questions and answers are then stored within the site. This way, those who do not wish to participate can still use the site by searching for topics that are of interest to them and viewing answers to other users' questions.

Today, the most popularly used question and answer site is Yahoo Answers. Among the most appealing features of the site is how users can select the best answer to any question. What's considered as the best answer then appears more prominently in the question's web page allowing other users to quickly view the most relevant information.

These question and answer sites can be very useful for people engaged in affiliate marketing. In sites like Yahoo Answers, affiliate marketers can simply search for questions that are related to their niche. This can be done either through the site's search function or going through the available categories. Whenever they find relevant questions, affiliate marketers can use their expertise on their niche to provide answers. Within the answers, affiliate marketing links should be included so users who are interested in reading more information will be directed to the affiliate marketer's site.

If you want this to work for making money online with affiliate marketing, try your best to provide detailed answers to questions that are related to what you have to offer. Never spam the question and answer site with your affiliate marketing information because that could be grounds for getting banned. For this reason, you should always provide useful information when answering questions. Be sure that you are subtle when including your affiliate marketing links and never allow yourself to sound like you're giving a sales pitch.

Question and answer sites are among the most useful free platforms marketers can use to increase their affiliate marketing commissions. By spending just a little time each day to provide informative answers to questions, affiliate marketers may have much to gain.

Google is the gold standard of search engines and as such you need to position yourself so that your website appears as close to the top as possible. Here are some ideas you can implement today that will help.

Most people think they have to spend more money on hosting when all they need is some tuning.

Your website is just another among Billions of other sites and more than one Trillion pages according to Google. How can you climb the stairs of the web?

Making a good website is easier than using your computer too.

But making a great site, that's not for everyone.

First thing you must understand is your user. Who is he? What he wants? What can you give to him when he visits your website? Content? Downloads? Links?

Your website must be constructed thinking about your user and Google. These days you really need to kiss Google because more than 70% of all your traffic will come from Google. Aside Stumble Upon most of my Triond traffic comes from Google, you can see that too on your Dashboard.

This happens because when the average user wants to find something he goes to Google, just like you and me. Yahoo and MSN are the alternatives but MSN is just not good enough nor it has a great amount of pages indexed. I prefer Yahoo to Google because I find their results more accurate and less repetitive. Google says they hate duplicated content but for some topics you can see the entire #1 results page with the same article on all websites.

Even with this faults Google is the most used search engine and his Market Share is just increasing everyday.

Google also offers you the best tools to manage your website that no other engine can offer. You can see everything about your website, you can see which keywords delivers you the most traffic, which keywords leads your site to conversions and also which pages are the ones that sends the user away. You can work on that page or pages or just delete them which is not the wisest choice because that will create a broken link in many sites and today nothing is worse than a broken link.

To get good Google Ranks you need to create a site that the user like. What does the user like? Unique content about things he starves for but he cannot find anywhere else. Things like how to make that tune to your laptop that makes the battery last longer, how to make that change to your website, great programs to make money without too much effort and of course content about where to get the latest free tools or the best software trials.

Good content is not just text. Images videos and links are great tool.

Links are probably the most important content pages because sites like Digg, Delicious and other are nothing but links to other pages which are better than your site because they specialize just on it.

Why don't you build a website just with links organized by you? Yahoo started that way when the founders started to organize their favourite links, then they started to get so much traffic that they saw they had a profitable business in hands.

You do not have to make a whole site about links, but a single page is enough.

Finally you must stay away from bad sites. Link farms, automated traffic and other things similar are bad for you.

Updating your site frequently is today's most important thing to do for your site. At least once a day is not enough anymore. You can do better than that.

Five very effective and powerful tips for creating a successful business on eBay.

If you own a website and needs to improve the number of visitors, then search engine optimization is a good option for you.

Some hints and tips on how to make the most money from selling on eBay, spend less and how to maximize how much you get from each sale.

Avoid paying for unnecessary listing "enhancements"

Add-on's for listings to enhance picture galleries, such as gallery plus or supersize picture are not likely to push sales up much further as buyers should already know what they are purchasing since they have made the search and have already clicked through to your page. The only thing needed now is to catch their eye with a good and tidy description of the item you are selling. Try not to over exaggerate it too much but be firm and precise and most importantly honest with a clear description of your item to catch their attention, make sure to emphasize on the positives and good selling points.

TIP: Sites such as Photobucket (http://www.photobucket.com/) let you register and upload pictures for free, which provide an HTML link to where your picture is located. This will let you add as many pictures as you want to your eBay listing for free. Simply do this by selecting the HTML method when creating your eBay listing, and then insert Photobucket's HTML link into the eBay listing box, then switch back to the normal tab. This should now display the picture from Photobucket on your listing page, you can freely drag the picture to your desired size or location on the listing page. This will save you the extra money from purchasing gallery enhancements and allow you to freely add as many pictures you want, for FREE. Your pictures will be displayed on the listing as normal when buyers visit your page.

The options to highlight or bold text your listing will make your listing stand out, however, it may do so for the wrong reasons. Normal results (without the added features) will give people the impression of a normal, genuine listing, without it trying to be too "in your face". As it is typical for ads (banners, towers, popups, etc) to try and blend in with the rest of the content on a page but have a tendency to be a little "different" from the rest in order to draw attention to itself, they could have the reverse effect and give the impression that it is an ad as opposed to a genuine listing, prompting people to have a split second thought before clicking that link. The best way to attract people to your listing is to include a good, clear picture (the free one) and provide an eye catching title for the listing, instead of trying to make it too over powering and "ad-like". Again, as the buyer has searched for what they are looking to buy, they are more than likely aware of what they are looking for beforehand, so such enhancements will not likely do much in terms of pushing up the final price and you could end up spending more money to no avail.

Research on previous sale prices, and keep up with the competition

It is important to have an idea of how much your item is most likely to sell for, to know this, make a search on eBay for similar, if not the same item(s) that you are about to sell on eBay. Make sure you are logged into eBay (it usually doesn't work if you are not logged in) and click on the "Completed Listings" link on the left hand side bar, which would show you what has sold and for how much, when it was sold, if it failed to sell etc. You may choose to sort this by price + PP from highest to lowest and vice versa, date, etc. depending on what you want to have an outlook on. Once you have a general idea about the demand of your item and the potential selling price, be sure to keep up with the competition and stay ahead of the game one step. If you are buying and selling items at buy it now prices, make sure to find another seller who is doing the same and try to slightly beat or at least match their asking price, attracting more customers to you rather than them. As long as your price for the same thing is the lowest on eBay, people will buy from you, even if you are asking for 5p lower (with a good reputation and feedback too, of course).

If you are in it for the long run and have many of the same item to sell continuously, then it is better to have more sales generating a bit of profit, than setting the asking price too high and putting off buyers, resulting in a potential for greater profit, but less likely to get it as the chances for a sale are lowered, with possible loss of money due to listing fees.

To find a quick answer to the above question then it does indeed help if you know how to carry out research. If you have a fairly accurate understanding of what people want to buy then it certainly helps with regards to how successful you could be in selling.

It is simple, what people wish to buy is what you need to be selling. You do not want to sell something that no one is buying. It is the holy grail of all salespeople that nothing is better then finding hungry buyers waiting for your product with credit cards in hand. Most online buyers are only interested in what THEY want to buy.

The person who is selling this product is not of one bit of interest to the buyer. If you happen to be able to position yourself to provide exactly what they are looking for then your chances of making the sale vastly increase.

Quite often the first mistake online sellers make is to try and sell a product that there is little or no market in. They create a product or start selling someone else's product and then try to find a market for that product. Do you see how this approach can lead to failure? This is why market research is so important.

There are hundreds of ways to find out what people are looking for and what people are buying and there are hundreds of websites where you can do free market research. You just need to know where to look.

There is an excellent product on the market that will teach you how to become a market research sleuth. It's called, “How To Research A Product”.

This training program comes with nine videos and four ebooks all targeted to how to do market research.

Do yourself a favor and do the research into what people are buying before you start selling any old product.

You'll be very glad you did and your bank account will thank you too.

Do you want to make money with adsense? Well, first of all you'll need to sign up as a publisher so Google can send you your earnings every month. Once you are approved as a publisher you will be able to monetize your sites with adsense providing they comply with Google's terms of service.

Here are 5 steps you can follow to make money with adsense:

1) Choose A High Paying Niche - What I recommend you do here is choose a niche that has an upper range above a dollar and a lower range no lower than 50 cents. This is the amount the advertisers pay and you will be receiving a percentage of the revenue that Google charges.

2) Do Keyword Research - You will then need to do keyword research and pick out a number of keywords to build pages around for this site. You want your site pages to be well themed, so take care to choose keywords that are both relevant and don't have so much competition that you have no chance of ranking for them in the search engines.

3) Build Your Site - You can either choose a site building tool or use a html editor to do this. You will also need a template so you can populate the site with content and include menu navigation on a side panel.

4) Promote Your Site - I recommend you use a mixture of directory submissions, article marketing, bookmarking and getting links from sites in your niche. At this stage don't monetize your site with Adsense. Hold off until the site is indexed and getting traffic from the search engines and your other promotion efforts.

5) Optionally Flip Your Site - This is where you can take things to the next level. Once your site is matured and steadily earning, consider selling your site and using that cash to fund making more sites. You will make more money from 5 sites than you will from one, so if cashflow is an issue consider this step to ramp up your earnings over the long term.

Adwords are an effective and simple way of advertising a business over the Internet which helps in reaching a larger expanse of audience without costing too much. Because of the vast popularity of the Google adwords, all you need to do is to paste an advertisement on the content and search sites of the Google. By this, you will be able to advertise your business all over the Internet and reach a huge number of potential buyers without the need to spend too much upon advertising. With a professional Internet marketing training course, you will be able to reach the potential customers at the exact time when they are already looking for your products or services, thus increasing your chances to make a sale.

Actually, there are millions of people searching for bargains over the Internet and Google advertising can help you a lot in reaching these people. In this way, you will be able to find market for your products or services and your advertisements will be place next to or above the relevant search engine results on the Google. It is a fact that only people who are really interested in buying your products will click on your advertisement and here comes the concept of pay per click advertising. In this kind of advertising, you only have to pay for the number of clicks that your potential customers make on your advertisement, rather than paying a huge sum for the placement of your advertisement. Internet marketing training course will also guide you through the process of studying your advertisement’s performance and to make the necessary changes whenever required.

As far as Google advertising is concerned, you will be able to select from a wide range of advertisement formats, including text ads, video ads and image ads. You will also be able to change your advertisement any time and you can also keep a track of the performance of your Google adwords by checking through your control center of the online account. With pay per click advertising, you can also customize your advertisements so that they can be showed only on relevant sites and at relevant places so that no unnecessary clicks are attracted towards them. For example, you can customize your advertisement to be shown only when a visitor from a particular country is searching for your company. Most customers will not like to buy from your company if you are situated in any other country and this means that they will unnecessarily click on your advertisement and increase the amount you will have to pay for your advertisement.

The promotion of services and products via Internet is dubbed as Internet marketing. Reduced marketing costs as well as the distribution of information on a wider range are few of the positive aspects brought by the Internet marketing. Emails, forums, websites, articles and blogs are commonly exercised for online advertising or Internet advertising. The best part about online marketing is that it targets a large number of audiences, thereby attaining speedy promotion of services and products.

If you are doing Internet marketing, it is very essential for you to go through internet marketing training in order to directly aim the targeted audiences devoid of wasting your precious time. When it comes to marketing training, the foremost consideration that you should keep in mind is to always think from the viewpoint of your potential customers to devise the most excellent marketing strategy as well as tools. Sensing from the perspective of your targeted audiences is the most effectual way of amassing generous and only targeted audiences.

Numerous other tools essential for Internet marketing include:

Keywords: Always ensure to put in the most sorted keyword, as this will increase the quantity of visitors that will bookmark your site and will visit again. Also, this will allow your website to rank in the top ten list of leading search engines, thereby attaining business growth. Make sure that your website content includes the most frequently searched keywords or key phrases to build a reputable website rank and potential customers.

PPC advertisement: It is another most effectual way of generating online targeted traffic. PPC is the online advertising model where the advertisers pay when the users click at the Internet advertisement. In this kind of advertising method, the advertisers bid over the keywords. When the webpage content having the bidden keyword or key phrase is shown, the ads related to it are displayed as well, thereby creating possibilities that the visitors will click them.

The website charges the advertisers on the total number of clicks an advertisement receives. The Google AdWords provides PPC advertising where the advertisers specify the phrases and words, which are expected to trigger their ads. Their ads are positioned within the category of the sponsored links at the search result webpage of Google. Numerous other ways of effectual Internet marketing are article marketing, Google AdSense, Forums, Blogs, SocialNetworks and emails.

Sometimes people will ask me, "If you were in charge of getting my website a higher search engine ranking, exactly what would you do to achieve that goal?"

I am happy to share this info with you because I have my own websites that I want to rank highly in Google and the other search engines, and I want as much targeted traffic as possible and to also draw more business into my website.

Isn't that what you're after too?

I have spent a good bit of time and effort figuring out what works and doesn't, and I have developed a strategy for my own sites that has produced really excellent results. I used this strategy for my most recent article marketing campaign that I started about a year ago, and I couldn't be happier with the results.

Over the past few weeks I have been sharing this strategy with you, going step-by-step through each and every thing that I did to create an article submission campaign that works and is pretty easy to execute.

Nothing has been difficult or 'advanced' so far–In steps 1, 2, 3, and 4 you have been very detailed about where you're starting from and how to get to where you want to go. The focus has been consistency in your article submissions, and in Step 4 when I was telling you how to write an article, I also told you not to sweat the keyword stuff–at least not right at the beginning.

So far, the only things I've advised you to do with your keywords is to 1) figure out what they are, 2) keep them in the back of your mind, 3) learn how to make an HTML resource box, 4) and to enter your keywords into the submission page (there is a field on the article submission page that asks you for your keywords).

This is what I told you–as you're just getting started, submit articles consistently on the topic of your website. Don't obsess over keywords or fret about where and how to use them in your articles.

The reason for this is that too many times I see folks who are new to SEO and marketing a site, and they just get overwhelmed with the concept of how to use keywords, and then they overdose on keywords and misuse them and forget that they're supposed to be writing for a human audience.

Using keywords in your article submission is very useful when you're trying to get a higher search engine ranking, but things can also go terribly wrong if you don't know what you're doing and if you try too hard.

The Right Way To Use Keywords

If you use keywords correctly, you end up with an article that is extremely readable and useful to your target market, and it is not obvious to anyone that you are targeting certain keywords. You are just writing an article on a certain topic, and when you do that certain words come up naturally along with semantically related variations of those words. Your article does not look repetitive or sound stiff and cumbersome–it just reads like a quality piece of content.

The Wrong Way To Use Keywords

On the other hand, we can probably all spot an article that has misused keywords–it is not very readable, and there are obviously certain words/phrases that keep re-appearing throughout the article where other words would have served the article better. There may be words in the title that make you think the article is about a certain topic when it is really about something different. In general, when you look at the article, it sounds like it was written by a robot for a robot–the sentences and phrasing just don't sound natural.

Now, this next step in creating your own Article Marketing Strategy is for when you start to feel comfortable with writing and submitting articles. It may be months after you start your submitting articles, or it may be years. As I've told you before, the most important aspect of a successful article marketing campaign is submitting articles consistently each month, so don't feel like you have to understand everything about keywords in order to see results with article marketing.

But if you're ready, let's take the next step.

When doing article submissions, there are 3 main places where your keywords are can make a big impact:

1) Your title

2) Your article body

3) Your resource box

We've already covered how to use keywords in your resource box , so let's focus on the article body and your title.

Your goal, as always, is to produce a well-written, easy to read article that contains helpful information.

You might try just writing an article as you usually do, and then after you're finished read through your article again and see if there are any places where you can use your keywords or semantically related versions of your keywords in a natural way. You may very well find that your keywords are already appearing in your article, because they naturally pop up when you write on the topic of your website.

I would advise you not to try to use the same exact word/phrase over and over again throughout your article–this impacts the quality and readability of the article, and using a particular keyword too much in an article can cause some publishers to decline the article.

A good rule of thumb is this–keep your keyword density to no more than 3%.

Example: Let's say that your keyword phrase is 'sail boats'–this does not mean that you need to pepper your article with that phrase. Your article will be on some aspect of sail boats, so variations of that phrase will appear throughout your article. Google recognizes semantically related variations of words, like 'sail boats', 'sailing boats', 'sail boat gear', 'how to sail a boat', etc.

I just put my keywords where they will naturally fit in the article. The more you write, the easier it will be to use your keywords in your articles without sounding contrived.

Your title should always indicate what your article is about.

The title is an extremely beneficial spot to use your keywords for these reasons:

• Your title will sometimes be used as part of the URL for the page where your article is published. For example, look at the URL for this page–the title is in the URL. Keywords that appear in a URL speak especially loud to Google and the other search engines.

• Your title will appear in search engine results.

• Search engines pay special attention to titles.

Knowing how beneficial it can be to have your keywords in your title may tempt you to insert them in the title when it's just not appropriate.

Let's say that your keywords are 'New Jersey physical trainer'–unless your article is specifically about some aspect of physical trainers in New Jersey, it would not be appropriate to use those keywords in the article title.

If the article was about a more general topic–"10 Ways To Find A Good Physical Trainer", then putting 'New Jersey' in the title would not be right, because there is nothing in the article about New Jersey.

Also, sometimes your keywords will just not sound right in an article title because of the topic:

Let's say one of your keywords is 'low carb smoothie recipes', and your article is instructing people how to pick out a quality blender. The article is on the same general topic as your website (you need a blender in order to make the smoothies), but the article is not about 'low carb smoothie recipes'. Consequently, you would not use that keyword term in your title.

First and foremost, your title needs to tell the reader what your article is about. Anything that the title promises must be delivered in the article.

Your title should attract a reader's attention.

Your title should be written in such a way that it catches the attention of a reader who is looking through a list of titles in Google or on an article directory.

You have to keep in mind that people are skimming article titles when trying to see if they'd like to click through and read that entire piece. This holds true when your article appears in search engine results listings as well as on article directories.

A great technique is to focus on the first 3 words of your title since those are the first words that a reader will see, and if your first 3 words are attention grabbing, the reader is more likely to click through and read your article.

Now, this is not always possible, but many times it is–when you're writing your titles, try to phrase it in such a way that the first 3 words give a clear indication of what your article is about.

What is this used for?

The keywords you type in are used on many sites where some keywords are wanted for the meta keywords tags for the page where the article is published.

In plain English, meta keyword tags are a technical thing to help Google and the other search engines determine what your article is about. Additionally, these keywords also help search functions on some article directories.

Directories will also use your keywords (just one usually) when they are creating the URL for the page where your article is published, which helps Google and the other search engines identify the subject matter of the page.

But I don't know what my keywords are…

That's okay–with a little research you can determine the best keyword for your website.

I have a saying that I often apply to many situations in life: "Don't go to China to get to California."

How does that apply to online marketing? More often than not, we determine an online campaign's success through some high value action, like lead capture, video view, or something similar. But just as often, and even though these actions are at the heart of a campaign's success, those actions are hidden or put at the end of a process or banner.

Critical messages and calls to action are obscured by creative, images, and messaging, and they're relegated to the back of the visual and click-path sequence. Yet those items' resulting metrics are the first thing people look at when evaluating a campaign's key performance indicators (define). This is done for a variety of reasons, such as simple ignorance of best practices, an aversion to asking people for what you want, extraneous pages and content, or an overly hard sell that focuses on selling a product rather than the escalating or high value action on a landing page. The result is always the same: users are forced to jump through more hoops to engage in the behavior we want and conversion rates go down. Users are being forced to go to China to get to California.

Below are six tips to helping your users get to California by a more direct route:

• Promote and deliver on benefits and offers. Google did a study a couple years back showing that 70 percent of what influences clicks in its text ads are the benefit and offer statements. Our agency has found this fact applies to most things online; tell people how you will help them and what you can give them right then and there. Display benefits and offers in your banners, deliver on them on your landing pages, and watch your conversion and action rates go up.
  
  
• Use a reverse-pyramid message structure. Typically, good creative people love building to a crescendo. Lead with a tease, then deliver the payoff with a bang. This may be good for a mystery novel or an episode of "Curb Your Enthusiasm," but for banners and landing pages it's not so good. When trying to get people to take action online, lead with the payoff and get right to the point. Most people won't sit through :15 animation frames to get to the offer. You need to grab them right away with the wow factor, then follow up with the facts. Sizzle, then steak.
  
  
• Have a static call to action. No one will care about your call to action if she doesn't see it. Leave real estate in your banners for a constantly displayed call to action. That way people don't have to sit through all your brand messaging to see the offer. Don't just lead with it, make it ever-present. It should be brand message next to offer, not brand message then offer. And with skyscrapers, always put the offer at the top of the banner
  
  
• Make your landing pages deliver. This should go without saying, but deliver your benefit and offer right on the landing page. Don't make people dig for it. If you have a form, limit the form to just those items you really need.
  
  
• Surface calls to action. Remember, people may not convert on your landing page. They may click through to your site or even come back later. When it comes to the rest of your site, don't drown those calls to action -- surface them! Make sure you have real estate on every page for those great offers.
  
  
• Sell the action, not the product. Finally, if you want to capture leads or build your e-mail list, sell the action, not your product. Let's say you're a high tech company with a hugely expensive solution; we're not talking impulse purchase here. Expecting a landing page to sell the product is a pretty daunting task. Let the landing page sell the white paper or lead capture event, and leave the selling to your salespeople. Sure the page can inform and warm, but it won't close the deal.