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Are keywords clouding your vision?

Publish by: Webmaster Saturday, June 6, 2009

The world is constantly evolving to keep up with the times. Technology has taken off in the last century and where we once couldn’t imagine a life with it, we now cannot live without it. That includes the wonder of the internet. Cyberspace and all that it entails has changed our lives irreversibly and it will continue to do so. You can either focus on the negative impact it is having on people’s lives or you can see the glass as half full and look at the benefits instead. The benefits are far less depressing and so much more rewarding.

SEO is hard work

Search engine optimization has introduced the concept of using keywords to target a spot in the search rankings. You live by keywords, you swear by them and you build your entire website upon them. But are keywords and key phrases really all that? Yes they are. However, because you’ve stuck some keywords into your SEO copy doesn’t get you off the hook yet. As everyone knows, the internet evolves to keep up with changing times and trends. Your target market dictates which keywords you use and they dictate that you need to change too.

SEO is not child’s play and you cannot expect to sit back and do nothing once you have made the initial effort. In fact you will never be able to stop making an effort because the crawlers and spiders see your content as something new each time you tweak it a little. Your audience will change the keywords they are using to search and so you too will have to change. You need to change according to what is popular and what your target market wants.

Keywords aren’t everything

Yes, your target market wants to find the keywords they are looking for in your SEO copy, but that is not all they want. They are not simply looking for keywords; they are looking for customer service, the feeling of being valued and appreciation. Next time you focus solely on your keywords look at the rest of your copy as well. Read it from a prospect’s point of view and see if you like it.

If you don’t, how can you expect your customers and prospects to fall head over heels for it? You can’t. SEO is aimed at both your human as well as your crawler traffic. Strike a balance and don’t neglect either.

Learn from your own experiences

Have you ever gone to a store and left feeling as though you were an inconvenience? Perhaps you went to the counter to pay for your goods, but needed some extra items from the kiosk as well, but the cashier radiated frustration at having to go the extra mile for you. You probably don’t want to go back there again and your prospects feel the same way.

If that cashier had asked you if you wanted anything else with your shopping you would have felt welcome. You would have felt valued and that is exactly how your copy must make your prospects feel. Change your keywords and focus on them to please the spiders, but never neglect to make your customers feel that you are catering to their needs.

read more “Are keywords clouding your vision?”

To many online marketers, getting a #1 listing on Google for your target keyword phrases is “heaven.” It does lead to many times more traffic than being even #2 or #3. If you’re not on the first page of Google, you may as well forget getting any significant traffic in many niches. At least you should plan on generating your traffic via other channels since few searchers look past the first page of search engine results.

Google the terms “joint venture expert” or “land for $100″ and you’ll see that I rank #1 for both terms and have for a VERY long time.

Yes, people do search on those terms, regardless of what you might think, and they both generate substantial incomes for me, but they are not my most profitable keywords. They are just keywords that I will use to prove to you that I have a clue about how to get top Google listings. You really shouldn’t listen to “experts” who can’t back up with they teach with proof.

Next, I invite you to try to reverse engineer what I did. Actually, I’ll share much of my secret process with you. Not all of what I do is very obvious.

Here are the things that I do:

1) I target specific, long-tail, buying keywords. It’s easier to rank for 3-5 word phrases, and people entering those phrases into the search engines are looking for something very specific. This is the traffic that you want to attract.

2) I use article marketing extensively to generate massive backlinks. All things being equal, the one with the most backlinks from relevant quality sites WINS.

3) I use video marketing, submitting to top video sharing sites using titles and descriptions optimized for my keywords.

4) I use pod casting, submitting my audios to numerous podcast directories, as well as offering them from numerous websites. People who hear your audio message, and click through to your site, arrive pre-sold on your and ready to follow your recommendations.

My pod cast submissions are also keyword optimized!

5) I use my keywords in anchor text on my blogs, and in article directories where allowed.

6) I generate a LOT of content, and repurpose that content regularly. I publicize that content on social networking sites, on other resource sites that allow me to publicize my content, and even in press releases.

For example, I post announcements of my updated content often to IMNewsWatch.com, TeleseminarNation.com and leading industry forums.

7) I use automation. If I had to hand submit all of my content I would only be able to distribute 1/10th as much. All things being equal, he who submits the most quality content wins.

I adhere to the rules and terms of service at the article, video, podcasts, and press release sharing sites. It does no good to get great rankings, only to be banned a few weeks or months later (having all of your content removed, and your work go to waste). I use 100% whitehat tactics.

9) I generate quality content. I does no good to throw garbage at the search engines. You’ll only attract non-responsive traffic (wasting bandwidth and giving you useless website traffic conversion statistics), and you’ll also eventually experience backlash. Write primarily for humans, but keeping good SEO in mind. The simplest way to do that is to use your primary keywords in your titles and descriptions, when creating and uploading content. Also be sure to use your primary keywords throughout your content.

10) I create external links to some of my content posted on sites OTHER THAN my primary sites. Linking to content that then links to your primary sites increases the relevance of external links from that content pointing to your primary sites. That helps the content on your primary sites rank higher longer. SEO experts call that “adding link juice!” If you don’t do this, you’ll often rank high for given keywords only for a few days, and then quickly drop in ranking. Adding “link juice” helps the ranking “stick.”

There you have it - how I get and maintain #1 Google rankings for tons of keywords that my buying customers search on regularly at Google. Model what I do, and you’ll get similar results.

read more “How To Reverse Engineer My #1 Google Rankings”

One of the best ways to get free advertising and links back to your site is to write good articles and publish them on blogs and websites around the Internet with a link back to your site. Doing this in a systematic way is usually called “article marketing.” I have done it for years and believe me it works! However, my enthusiasm for article marketing is started to wane due to an avalanche of poorly written articles which do not provide end users with useful information.

In the same way that reciprocal linking was destroyed by misguided users trying to “game” the search engines, article marketing stands in a precarious position today. I publish three article directories and I can assure you that most of the articles submitted should be consigned to the recycle bin because they go against the basic idea of providing good useful information in an easy-to-read fashion. In case you are writing articles, or about to have some articles written for you, here are three important tips for doing it properly.

1. Provide Information and Not a Sales Pitch

It is futile to write directly about your product and explain how great it is. If this is what you want to do, it is better to write a press release and explain the newsworthy features of your work. An article for publication on another website should be related to your area of expertise, but should not be bragging about you or your product.

For example, if you operate a garden supply business, then write “how-to” articles helping people to solve some of the gardening and landscaping problems that they might be facing. You don’t have to say how great your garden supply business is. If you write well and provide useful tips, then the readers will be impressed and they will want to click through on your link and find out more about you and your business

People who visit your website after reading a good article are high quality visitors, because they have been “pre-sold” on you. They already regard you as an “expert” and will be more inclined to buy your products or subscribe to your newsletters than someone who clicks through on just any old link.

2. Write the article properly or get the article written by someone who can write!

If you were to submit an article to your English teacher in high school or college, would you want to hand in something with obvious grammatical mistakes even in the title itself? Of course you wouldn’t but that doesn’t stop people from hiring unqualified ghostwriters to write tons of sub-standard articles for them at $5 per article.

Try writing an intelligent 500 word article. Can you do it in ten minutes or even twenty minutes? Probably not. Take the time to write your article well and if you are hiring someone then you should opt for a native English speaker who will give it a reasonable amount of time. You may have to pay more for it, but you will gain in the end.

How will you gain? Well written and informative articles get reprinted at a much greater frequency than the junk or filler articles. You will gain with more links and most importantly you will get more credibility as an expert in your field.

3. Format Your Articles Properly

One of the keys to effectiveness is the readability of your article. Do you like looking at a long block of printed words without any paragraph breaks? Take the time to divide your articles into short paragraphs punctuated by sub-heads. It will give your readers a chance to assimilate your message more easily.

The reason why I am particular on this point is that many people use automated article submission systems which push all the paragraphs together. Editors have no time to make these corrections for you and may delete the articles. Alternatively, your article may be published, but in a way that turns off the reader, rather than inspiring her to read the whole article. Submit your articles in a proper format and make sure that your submission system sends a well formatted version to the publishers.

If you follow these three tips then you will be “adding value” to the Internet rather than clogging it with useless filler. You will be doing a service to the public, and in the end it will work to your benefit too.

read more “Three Tips for Effective Article Marketing”

The rage to milk money from Adsense continues into 2009. While there are many different ways to do this, it’s no secret Google is keeping a watchful eye on spam sites which automatically generate pages consistently on a daily basis.

Every now and then, Adsense ‘experts’ would introduce a ‘fresh’ new way of generating pages which Google “has not caught on yet”, be it article, directory or backlink generators.

While these software are very good at what they do, you can’t solely depend on them for long-term success. It’s a natural tendency that automatically generated content just doesn’t look like quality pages with highly informative, up-to-date content, but it’s my personal observation.

Most run-of-the-mill, ads-on-topfold Adsense sites lack substantial sections and deeper structures to be interesting enough to make visitors think they should come back to check them out more often. While generating as many pages as possible is crucial to get them indexed and thereby build substantial presence in search results, these types of pages should only complement principal content that reflects what your site stands for and the selling point it serves to maximize its overall value. There used to be a question that goes, “Is building Adsense sites a business?” My answer is: Adsense is secondary.

Of course, like you I do want Adsense to be my primary source of income. The secret is in emphasizing content and value, not Adsense ads. You may have felt resigned to say, “Does that mean more work?” Not really. Here’s another secret inspired by a quote from Albert Einstein: You can’t solve your Adsense income challenge at the same level of thinking.

Truth is: I have build a good number of Adsense sites, but my main Internet Marketing site which I treat as my core business earns more than some of them despite my intention not to make it Adsense-focused, all the more so when it has absolutely nothing to do with high-paying keywords and the tremendous amount of time that goes into keyword research…which leads to the next secret: create a site with a subject or niche you know you can continually express and expand on instead of getting stuck with a ‘lucrative’ keyword you may run out of ideas on in the long term.

This is as good as saying Adsense is not just a keyword value game; it is still the classic “How do I get and retain traffic” game, and traffic is not some scoreline, but real people with genuine interest.

eHow.com is an incredible example. It’s a free site that shows people how to do a lot of different things. The best way to explain the site is just for you to go have a quick look now. They have hundreds, possibly thousands of pages of content on all sorts of subjects and the way they get traffic to their site is through the search engines.

Every page on the site has an Adsense box on it and that’s how it makes money. They also have a Alexa traffic ranking of around 2000 which is great.

Of course, it doesn’t make sense to write or purchase that much content by yourself. eHow.com succeeds in getting its visitors involved in content contribution. There’s also a wikiHow to get contributors involved in constant update of a common topic or article.

For a start, here are suggestions on the type of sections you can integrate into a site:

  1. Lead capture page with freebies or incentives
  2. Article directory
  3. A ‘Contact Us’ page
  4. An ‘About Us’ page
  5. Forum: The challenge lies in the time and effort needed to build up momentum to encourage forum participants to write in
  6. An archive section of some kind, for selected articles for example
  7. Blog/podcast pages
  8. Reciprocal link directory
  9. Sitemap

It doesn’t take much to think of these standard sections. Even a products section makes your site look good besides providing another source of income, and then you replicate these sections site after site, niche after niche.

4th secret: Only sites with a general theme can afford to be massive-looking. Examples: Entrepreneur.com and Dogomania.com. Then you break the theme down into specifics like gathering them under an umbrella: dog training, dog hygiene, dog naming, dog psychology, doggy habits etc. Accurate targeting of Adsense ads depends on specific subjects as reflected on page. One thing to note is it is better that specific sections are inter-linked in some ways. If you run a site on everything about cancer, because “colon cancer” and “breast cancer” are not intrinsically related, visitors interested in one section may not want to take a first glance at another.

5th secret about content: write from a ‘consumer’ perspective instead of the ‘opportunist’ or “how to make money” perspective. What is it your visitors are looking to buy? Ads normally target and appeal directly to consumers. It’s pointless to put up content about how to make money with car accessories when there are hardly ads on “how to make money”. Stick to introducing car accessories and let the ads do the selling. If an accessory or equipment catch visitors’ attention and they click on the ads, you got Adsense dollars.

That’s about all the ideas I have at this moment. You should be confident now and maybe have some more new ideas I haven’t thought of. For sure, Adsense is a major income source you should seriously explore and make it big if you haven’t done so. This is one of those money machines that will make you money-on-demand pretty much for the life of Google.

read more “5 Money-On-Demand Secrets To Creating Great Adsense Sites”

Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them - because they did not work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you don’t make a real investment in it, then you cannot reap great rewards from it.

The Marketing Rule Of Seven

Advertising professionals speak of the “Marketing Rule Of Seven,” which suggests that a consumer must see your marketing message at least seven times before they start to pay attention to your message. The pros also suggest that once seven exposures have been achieved, the consumer will make a subtle, subconscious connection to the advertiser. Recognition brings rewards, in that after seven exposures to an advertisement, consumers will start to feel as if they know enough about the advertiser to trust their sales message.

If television, radio and print advertisers understand that a company’s sales message must be seen or heard at least seven times, then why would you - the Internet marketer - think that you can write a single article and see the full benefit of the medium?

Successful Article Marketing Requires A Commitment To The Reader

All commerce on the Internet is driven by information, such as written sales messages and information about products and services. Some websites also benefit from generic information concerning topics that their potential clients will be interested in reading. For example, if a website sells plumbing supplies, the consumer may find the availability of information about how to remove the old fittings and how to install the new plumbing equipment, as an essential element of their purchase decision.

Article marketing when done correctly will not be a boring, blathering of search engine optimized keywords related to a product or service line.

Article marketing, when done well, will provide information that will be of real interest to the person most likely to buy what you are selling.

For example:

  • If you are selling auction services, give the reader tips to help them make more money from the sale of their goods in the auction environment or how a buyer can find a good deal.
  • If you are selling auto warranties, tell the reader how to uncover the best value in an auto warranty plan and what features to seek.
  • If you are selling resume services, give the reader advice on how to write their own resume.

Article marketing when used well can help a company establish itself as an expert in the field, and it can help show a reader why hiring the author’s service might be better than a do-it-yourself project. As an example, with the resume advice article, once the reader sees how comprehensive your knowledge is and how detailed a resume should be, the reader may just decide that using your resume writing service will be much more productive than the do-it-yourself resume.

Just Like Lawyers, Writers Specialize Too

Beyond the cost of labor, content development is usually the second most expensive expenditure made by the online vendor. It is important to note that just as there are lawyers who specialize in one area of law, there are also ghostwriters who specialize in certain types of content creation.

People who write sales copy are referred to as “copywriters.” Copywriters are people who understand the nuances of how to make people buy what you are selling.

They understand that replacing a single word in the sales copy could mean the difference between lukewarm sales numbers and red-hot sales numbers, and they know which words to change.

Some professional copywriters have a proven track record of writing sales copy that has generated millions of dollars in sales - people such as Frank Kern, Dan Lok, and Joe Vitale. These guys know the value of their copywriting skills, and they charge accordingly. If you ask them to write sales copy for you, don’t be surprised when they quote you a price in the range of $5-20 per written word.

Other writers might specialize in writing books, brochures, and articles. Some writers specialize in the smaller word counts, like the folks who write greeting cards and book jackets.

Finding The Best Writer For Your Needs

The kid down the street who writes part-time for the newspaper may or may not be the best person to write your online articles for you. One reason is that people who write for offline publications seldom appreciate the importance of keywords in an article for search engine marketing purposes.

Note this article for example. Our purpose is to show you how you can use article marketing as a successful marketing tool for your business. We also want to show how the articles should appeal both to the reader and the search engine algorithms.

With these thoughts in mind, when you are finished reading this article, read it a second time to see how many variations on the following SEO keyword phrases can be found in this article: article marketing, search engine marketing, keywords, advertising, content creation, writers and copywriting. Of course, copywriting is not the kind of writing we do, but people who do not understand the specialization of writing skills might type “copywriting” or “copywriters” into their favorite search engine to find someone who writes informational articles.

One never knows precisely what the public will use as their search keywords when they go to the search engine to find information. That is the very reason why a good online article writer must strive to showcase a range of similar keywords within the context of an article.

Your Article Marketing Strategies Influence Your Overall Success

We know that some people tell you that the only reason to write an article is to get a link back to your website. What most of these people don’t tell you is that most websites that accept reprint articles do so, only after a human has reviewed or at least scanned the article.

An article that does not read well will never be published on a top-tier website. Yes, some websites may accept a poorly written article, but more sites will only accept well-written articles.

A reader who is not impressed with your article will seldom reach your resource box, so the link back in the resource box can only give value to your website from the search engines - maybe. The search engines generally only give value to articles on good websites or those placements that have lots of links pointing to the article within the website. Bad articles don’t get published on good websites, and they do not attract links.

As the Marketing Rule Of Seven should indicate, multiple articles generate a long-term wave of new links and potential visitors to your website.

Consistency is also important to a successful article marketing campaign, in that releasing weekly articles will enable your readers to see your marketing message regularly.

Finally, the smart use of a variety of related keyword phrases will strengthen the ability of your article to appeal to the search engines and the people who use them.

If you can balance the needs of your article’s audience against your need for search optimized content, then you can benefit handsomely from your article marketing campaigns.

read more “Balancing SEO Against The Needs of Your Article’s Audience”

When internet marketing, please understand that to make money online, there are no fake smiles or harassing people into a purchase. What is special about this business is that you do not have to cold call people, find your own leads, or generate ad revenue. Internet marketing has a different approach to all of this. You make money virtually, which enables you to reap the benefits of automation.

Of course, there are traditional principles of marketing that apply to internet marketing. With the desire and dedication to succeed being very important to the motivation behind organizing precise actions with proven results. The consistent actions that are required are very simple, therefore expert or guru status is not needed to be successful in this business.
Marketing principles that apply, basically get your product in front of everyone. There are ways to do this that are simple and effective; such as SEO (search engine optimization). Using SEO as a strategy, considers what people search for and how search engines work; thus optimizing your website mostly entails editing the content and HTML coding. When you optimize your website, you increase the sites relevance to specific keywords and remove any barriers to the search engines indexing activities. By strategically using SEO, you will create revenue by generating traffic.

Random visits are not traffic. Traffic is best defined as targeted visitors in multitudes landing on your site due to a specific keyword search. People are looking to find what it is you are offering- information, a specific product, or just a good time. Each qualified visitor generated through SEO has a huge potential to follow through with your site. Keep in mind that though SEO is simple and there is a lot to the process, but so worth the time and effort spent working on it. Oh yeah, if you are looking for the fast track to wealth, sorry, this is a long-term method.

Another way to internet market simply and effectively is the use of CPA networks. When used in conjunction with Google Adwords and domain forwarding, you will have yourself a proven technique. This is an approach that simplifies and enables the best instant results; since you are creating a real internet machine. This includes your landing page, qualified targeted traffic, free trials and more. And the best yet, it is almost instantly!

Using this approach is a much faster way to draw in traffic. The reasoning behind this method is that you do not need content, optimizing, or a website. Yes, you read that right. Once you have something to sell or an address to market, you can upgrade your business quickly.

One last quick note, although the process is easy, there are parts that require previous knowledge of internet marketing. If you are not familiar with Google Adwords, please take time and learn everything about this program, as there are essential rules that are too costly to overlook, from experience, one slight oversight on your part, will ruin all chances of making money online.

read more “Internet Marketing: How to Make Money Online ASAP!!”

Internet video marketing is becoming a favorite choice for internet marketers to bring highly targeted business prospects to their website fast. The video serves as a great way to get your idea to the customer in a very short amount of time.

Traditional text ads are now becoming a thing of the past. It’s pretty common knowledge that most people prefer to watch a screen, whether it’s a TV or computer screen than to read something. If you want to take your business marketing to the next level, video marketing is skyrocketing in popularity.

Capitalizing on the fastest growing marketing trend can seem like a pretty tough challenge. You might think that now instead of a marketer you have to become the next Quentin Tarantino. The concept of online video promotion scares off a lot of potential competition because the task seems very difficult. It’s actually much easier than you would think to create a high impact profit pulling commercial.

Here are a few tips that have made my internet video promotions successful.

Keep your videos as short and simple as possible. It is very important to convey your message in as little time as possible. Try to think of a TV commercial. You rarely see anything longer than 30 seconds. Why do you think you have never seen a commercial for something like an above ground pool that is longer than 30 seconds? Because 30 seconds is the maximum amount of time you could possibly have fun in an above ground pool. Making the commercial any longer would detract from the effectiveness of the commercial. Maybe that’s a bit of a biased example, but you get my point.

Consider Your Audience.

You must know who you are trying to sell your product too. If you are trying to sell hearing aids or mechanical wheelchairs, it might not be the best idea to have rap music playing in the background. It might sound a little ridiculous, but you would be surprised at some videos you will come across online.

Having your video be very eye catching is also a must. You should have something that grabs your visitors attention right away so that they stay viewing your video until your message is completed. If you have a long drawn out boring video, people are simply going to click off and move to the next one.

Out Do Your Competition.

If you are in a market where you have a lot of competition, make sure you make your videos different than everyone else. You need to out do your competition by having better music, better graphics, and an overall better message. As of right now, internet video marketing has relatively low levels of competition. This tip will become more important in the years to come. But be prepared to make your videos cooler with better sound, better lighting, better graphics, and just overall a better vibe. If you can make something that people want to watch, you will leave your competition in the dust.

read more “Increasing Your Website Traffic with Video Marketing”

Traffic Tactics For Your Blog

Publish by: Webmaster

Use the right software

Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves.

Blog hosting

Always host your blog on your own domain. If you place your blog on another domain, it may not be able to attract public attention, build confidence, and improve rating in search results. So using a different domain is the biggest mistake one can ever make.

Title tag

Whenever you put a title tag, make sure that it is relevant to the subject matter, and is not just a random one. You put a title to attract your visitors, so ensure that it is short, and snappy.

Article marketing

Notwithstanding which area of article marketing for your blog you have ventured into, there are many public forums for that topic, which you must actively participate in. There are quite a few online communities, where you can post messages or initiate a discussion to increase your visibility, and attract a huge community of people to your website.

Tagging

Tagging is very important. You can visit Technorati for this purpose. If you have many tags on your page, then it will show in the search results.

Technorati

Testing Technorati is extremely important. You must notify Technorati whenever you have made a comment on a blog. For this purpose, you will need to ping Technorati, or else, you may take the help of Ping-o-matic, which automatically alerts Technorati whenever a comment is posted by you.

Boosting blog’s visibility

To increase your and your blog’s visibility, it has become clear that commenting on other people’s blog is extremely important. But a primary concern is that you must comment on a subject which you are comfortable with. You need to search to get across a proper blog where your comment will be appreciated.

WTF at Technorati

Bloggers are allowed to comment on why few of the topics are a hot favorite. This can be done on a Technorati feature known as WTF.

Rate and ranks

Technorati can rate and rank any blog, based on the links to the blog. That is, your blog will get a higher ranking if other blogs link to your blog.

Blog commenting

Commenting on other blogs has also become important because others will then comment on your blog. A blog becomes dry and dull if there are no comments on it.

Choose your blog topics

There are people who simply join in the bandwagon without much knowledge on what it is all about. If there is some great news about something related to your industry, it does not necessarily mean that you should jump to cover it, or even mention it. Yes, that does help to increase your popularity, and sharing something is always good. But if you don’t feel the need for doing it, simply leave it!

Intelligent linking

If you link things in your blog, then do so in an intelligent manner. Don’t link each and every issue that you want to, but maintain a fine balance between linking important topics. Both under-linking, as well as over-linking, are not good. So conventions and creativity should be used only when the circumstances so warrant.

Invite contributors

You may invite a famous person to contribute something to your blog. It may be something that he specializes in, but that will surely add sheen to your blog. by doing so, other people become aware that you have an association with famed people, and invariably, your blog will get more hits. Also, the celebrated person will feel flattered on the status you provide him or her.

Interaction

Make your blog interactive. Mere textual data becomes monotonous after a point of time. So use graphics, images and charts to make the blog appealing to the readers.

Provide answers!

Whatever niches you might be in, there are always some questions whose answer remains vague. So you can focus on those important issues and provide a concrete answer for those questions.

Tracking visitors

Software which tracks visitors can analyze the areas most frequented by visitors, the ones which hardly get any hits, etc. so these vital information can be used for betterment of your blog. Feedburner is very good for RSS purpose.

Charisma

Online, as well as offline, charisma is always valued. The voice presenting something in a blog is extremely important, as people appreciate honesty, compassion, empathy and other emotions associated with it.

Proper archives

Proper archives need to be maintained. Sorting them out date-wise or subject-wise always helps. Generally, archives must include every article that has ever been posted on the blog, but from the usability point of view, you can just link interrelated topics in a blog post.

Blog URL

URL’s are also important as it gives the readers a view of what lies on that page. The best URL’s should be short, but having enough information regarding the content of that webpage.

Sharing information

An open source on the internet is always welcome. Sharing private information on the internet is always considered a good marketing strategy.

Don’t go overboard

If you over-market all your blog posts, negative sentiments will prevail. So be cautious on this front.

Link bait

Capitalize on linkbait, if you have got it. Your website needs to be very much presentable if it hits the front page of Reddit, Digg or any other place where a constant flow of visitors will be ensuing.

Writing style

Your readers will personally take your style of writing and your focus on subjects. If you constantly modify that style, you will disappoint those segments of people who rely on you for that subject or style.

Branding tool

Building a brand is very important. A good brand is one which people feel pride associating themselves with, so such a brand must be built.

Blog submission

Blog submission to blog directories is very important. BlogCatalog.com, blogarma.com and bloggernity.com are some famous blog directories.

Yahoo feed

You must create a feed on Yahoo! This option is available under the “My Yahoo!” tab.

Google Adwords

Google Adwords is expensive, but a great marketing tool nonetheless. A low-cost option is also available with them.

Blog name

If you can, buy a domain name for the blog, which costs about $10 annually. You won’t even have to shell out money for hosting.

Frequency of blog posts

Regularly update your blog.

Signatures

Make it a habit to use signatures. Put a link of your blog in your signature, and use it while sending emails, posting on forums, etc.

read more “Traffic Tactics For Your Blog”

7 SEO Tips for your WordPress Blog

Publish by: Webmaster

Do you have a WordPress blog? If so, one of the best ways to increase the traffic to your blog is by applying search engine optimization (SEO) techniques. In this article we will go over 7 simple things that you can to do increase your traffic from the search engines.

  1. Make sure that your permalinks are set up optimally for SEO - whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
  2. Install the All in One SEO Pack (or a another similar plugin) - the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
  3. Optimize each blog post for a low competition long tail keyword phrase - before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
  4. Use Social Bookmarking services to bookmark each blog post - whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
  5. Optimize the home page of your blog - it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Choose one or two keyword phrases for the home page of your website using the free Google Adwords Keyword tool. If possible try to choose prases that are not too competitive, but still have a good few thousand monthly searches. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
  6. Install the Google XML Sitemaps plugin - this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.
  7. Build links to your blog - building links back to your website is the surest way to improve your ranking in the search engines. If you ignore this it will be very difficult to get a good level of visitors from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.

read more “7 SEO Tips for your WordPress Blog”

There are a number of reasons why most people fail to make money online, and why their internet home business is doomed to failure from the outset. If you can understand these reasons why 99% that start fail to be successful, and consequently avoid them, then you can be one of those 1% that make a comfortable living working online from home.

Some of the major reasons for failure are outlined below: keep them in mind and do your best to avoid them.

1. A Failure to Plan is a Plan to Fail Although this is a massively abused cliché, it is true nonetheless

To achieve success with an online business you must have a strategic plan and must set targets over various time-frames. Get a sheet of paper and a felt tip marker, and write down in bold letters exactly what your objective is: “I Want To Earn Enough This year to Buy a New Dream House”, or “I Want To Leave The Day Job By Christmas”. Stick in a prominent place where you see it every day.

Set targets for your year, each month and each week. Have a daily list of tasks to be completed to enable you to meet these targets. Review your plan and your targets, and make changes to suit progress: IF YOU FALL BEHIND, THEN WORK LONGER HOURS. Which takes us on to Number 2:

2. It’s Your Job, Not a Pastime

Just because you have no boss to report to doesn’t mean an internet home business is not a job. Many people fail to make money online because they don’t take their business seriously enough: they take time off when they feel like it, finish earlier in the day than they did in their regular job and find it difficult to concentrate on tasks.

You must not fall into this trap, and setting daily tasks and targets to meet will help you to get through the work needed to be successful in making money online. An online business is hard work to start with, although it does get easier. However, if you enter into it thinking it easy money, then you are in for a shock and you will likely fail.

3. Get Rich Quick? No Chance

This leads nicely into the get rich quick syndrome from which many people appear to suffer. Those starting an internet home business looking for quick success and to become very rich in a matter of weeks - or even days - are in for a huge fall. Such people make up a good proportion of the 99% that fail to make money online, and if this is you then change your mindset immediately.

If you knew a foolproof way to get very rich by spending only a couple of hundred dollars would you tell everybody else about it? Of course not! You have no idea how many of these ’schemes’ involve you paying money to somebody who will tell you their system: to charge people money for a get rich quick scheme that is charging people money for a get rich quick scheme. Nobody has any online program other than telling people to do as they do - collect their money and then tell them to do as you are doing.

Keep completely clear of these because eventually there will an awful lot of losers.

4. Lack of Focus

Information Overload! How many different ways of making money online have you seen advertised? There are literally hundreds. I won’t go into any of them right now, but will just say that a very large proportion of failures is due to a lack focus on any one of them.

Many people spend an awful lot of money paying for loads of eBooks, ways to make money on the internet, ways to avoid failing to make money online, software, mentoring and everything else on offer out there. Rather than settling on one and targeting that they start on many different programs, and when they fins that they are not making anything they leave it and try something else, and so on, and so on.

Target just one and focus on that. Spend all your time and effort on it and you might be very surprised. Because the thing is that most of these programs and ideas actually do work! It’s just that people don’t give them enough time.

If you heard that jigsaw puzzles were fun to do would you buy up twenty of them and then start them all, and finally give them up because they are no good? Of course not: you would complete them one at a time and think that jigsaw puzzles were great, and eventually you would be able to work on twenty at a time. The same is true of online income streams.

5. Where Do I Start?

Lot’s of people just don’t know where to start. They are bewildered by the choices available; by the number of different ways in which the can make money online. There are so many that they don’t know what form their internet home business should take.

Sure, they know that they WANT their own business, and they know that they might even NEED a home business, but the problem is WHAT home business and HOW they find out what is available without getting burnt.

That’s when you should be looking for a site that offers regular information, teaching and product reviews, so that you can be helped by like-minded people that have been exactly where you are now and understands your problems and knows how you feel when that credit card bill comes through the door, but you haven’t the money to pay.

Internet business membership sites are ideal to help in this way, and not only do you normally have permanent information on the website that you can refer to whenever you feel the need, but also special members-only products. They are not gifts, because you pay for them with your monthly membership fee, but nice to get nevertheless.

If you want to make money online, and want to start up a successful internet home business of your own, then a good live online membership site can help you more than any individual eBook or program that is starting to get obsolete the day that you purchased it. Internet home business success is based upon sound knowledge and access to expert help when you most need it.

read more “Why People Fail to Make Money Online: How to Achieve Internet Home Business Success”

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