Guide to make money online!

This is the last part of a short 5 article mini-series that explains the top 5 internet marketing strategies that will allow you explode your network marketing business online.

Here's a Quick Recap:

Article #1 was on Residual Income & Solving Cash Flow Problems.
Article #2 was on Lead Generation & List Building.
Article #3 was Affiliate Marketing for Network Marketers.
Article #4 was about Social Networking, Web Marketing 2.0 & Viral Marketing.

In this last article, I am going to talk about YOU and why YOU are the key to success online!

The most important thing that I can show you today is that the only thing you should be marketing-- is you.

I hate to tell you this, but nobody cares about your company, your products, or your compensation plan.

People are looking for a leader. And you need to become that leader if you want to really succeed in this industry.

If you don't want to become a leader, then maybe this is not your road, because serious network marketing success is all about leadership.

Do what ever you need to do to become a solid leader. It does not happen overnight, but start working on it today. Plug into personal development, your company's training, whatever it takes to become a leader up in your head first.

But until that happens, your income is going to reflect that level of mindset on where you stand as a leader and how much value you provide to your prospects and the industry as a whole.

Until you can educate yourself, learn to market yourself, and provide value, you are just not going to make it as a professional in this industry.

You have to step up to the plate and be a leader if you are an entrepreneur, ready to take action to make serious money. You want the people who are following you to be successful. People will only do what you have done. You have to lead by example.

So who are you being? That is the #1 question. What kind of leader are you? Would you get started with you if you found yourself on on the Internet? Now if you came across your website, are you putting out the vibes that are going to attract the kind of leaders that you want to bring into your business, or are coming across that like you're needy, that you're not getting the results, or that you are a failure.

That's what this whole thing is all about. The only X variable in many companies is you. The network marketing system works. People are making money with probably every network marketing company out there. Again the x variable is you, so be honest with yourself. Are you the leader you need to be to succeed? Are you ready to become that person?

Now, I want to share with you a marketing system that is going to solve most of these issues that we have been talking about in the last few articles for you. It is called MLM Lead System Pro.

This system does an awesome job of allowing even a brand new network marketer to take a leadership position from day one. It is even customizable and duplicatable.

Having MLM Lead System Pro is like hiring a whole team of outsourcers for your training, marketing and web development. It's going to help place you in a leadership position and give you every tool you need to succeed in network marketing online today.

If you get started with MLM Lead System Pro, we are going to show you how to do it right! In this world, this industry, there is so much money out there-- you just need to learn how to do things right. MLM Lead System Pro has is covered for you!

I hope you have enjoyed this mini-series. Head on over to my link below and fill out the form on my website to learn more.

Let's be business partners. I definitely look forward to working with you. I'll see you there.

In a recap of the last three articles, I discussed Residual Income & Solving Cash Flow Problems, the importance of Lead Generation & Listbuilding, and Affiliate Marketing. This fourth article is about Social Networking, Web Marketing 2.0 & Viral Marketing

I'll start with viral marketing. What is viral marketing? It is marketing that spreads like a virus. Before the Internet, viral marketing was Word of Mouth Advertising. Today viral marketing uses the internet, and it's a whole new world.

Some examples of good viral marketing are:

The Blendtec's "Will it Blend?" video series. If you haven't seen them yet, check them out on Youtube. They show scientists testing if various household items to find out if it'll blend in their super-powerful blender. Blendtec has successfully leveraged the popularity of Youtube and other video sharing sites.

Or there's "One Red Paperclip" where the author of a blog started with a single red paperclip and traded his way up to a house, documenting his steps along the way.

Viral marketing works hand in hand with online social networking media, also called web marketing 2.0. These social networking sites are online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This includes social networking sites such as MySpace, Facebook, Bebo, Twitter and YouTube.

As a network marketer, you understand the importance of networking and making connections. That is what our business is built on. And online we use these social networking sites to do this.

Social Networking online is about meeting and networking with other professionals and entrepreneurs, and sharing info, tips, strategies and opportunities. By using these websites and introducing yourself to the individuals in these communities you are meeting exactly the type of people that are interested in what we do and the type of people you want to work with.

This is your target market.

Online social networking is an important way to meet people and get leads and visitors to your website.

This can be one of the most effective FREE marketing strategies to attract high quality people to your team, if you know what you are doing! Effective social networking involves Attraction Marketing. If you want to use this strategy I HIGHLY RECOMMEND you learn more about ATTRACTION MARKETING.

You can learn attraction marketing, social networking and much more by clicking on my link below.

For more Internet Marketing Strategies for Explosive Network Marketing Online, I'll see you in article #5, where YOU are the Key!

This is the third part of a short 5 article mini-series that explains the top 5 internet marketing strategies that will allow you explode your network marketing business online.

In the last two articles I discussed Residual Income & Solving Cash Flow Problems as well as the importance of Lead Generation & List building.

This third article works right along-side list building, and it is about affiliate marketing for network marketers.

We discussed how network marketing income is long term residual income, and network marketers have a need for immediate cash flow now to stay in business.

Lst building is what today's top online marketers are doing to get leads, build strong networking relationships and, last but not least, bring in immediate income.

How are they doing this? With affiliate marketing. It is critical that you monitize the subscriber list you are building with appropriate affiliate programs.

You MUST have a streamlined affiliate marketing dynamic to your online business. If you do NOT then you are leaving thousands of dollars on the table!

This affiliate marketing is going to fund your business in the beginning and allow you to stay online long enough to to make that serious $10,000+ per month income from network marketing online.

Basically the goal is that you should be making at least $3000 per month from all of your list building and your affiliate programs alone. And you will be making this money from the 95% of the people who will say "no" to your primary network marketing business opportunity.

This is how the top money making professionals play the game...

Now, there are tons of useless affiliate programs out there. You want to have only the best one-- ones that are of real benefit to your list of subscribers. They are counting on you to lead them in the right direction.

And it's your reputation that is at risk. You want products that you are sure that you can stand behind. You want products that you have used and know that they are good.

So, how do you find these products with out spending thousands of dollars trying them all out?

Don't worry. I have a marketing system that has already found the best quality and income producing affiliate programs that work hand in hand with network marketing. Plus our amazing marketing system has all the tools you need to succeed online. You can find more information about this system by clicking on the link at the bottom of this page.

To learn more Internet Marketing Strategies for Explosive Network Marketing Online, I'll see you in article #4 on Social Networking, Web Marketing 2.0 & Viral Marketing.

The first article was on Residual Income and Cash Flow. In this second article I am going to discuss Lead Generation & Listbuilding.

List building is what today's top online network marketers are utilizing to get their leads, their immediate income and build their networking relationships.

List building is absolutely 100% critical. This is at the heart of online success. Having a highly-targeted, ultra-responsive mailing list is literally money in the bank. It's like having a license to print money legally!

The people you gather on your list are people who have signed up with you and asked to get your newsletter, ebook or some other information you provide.

If you're not building a list of at least 50-100+ leads a day-- you're not going to get where you want to be. If you want to make just a couple hundred dollars a month, maybe you don't need to hit those numbers, but if you want the kind of income that'd change your life, you have to become an expert at list building.

Of course, it usually takes lot of time, effort, and money to built this kind of list... UNLESS you really know what you're doing!

The fact is, it doesn't have to take years to build a huge list. Not only that, you can make your list super-responsive and totally willing to buy anything and everything you recommend. But you need to know the secrets.

List building is an art, and there are certain tools and certain steps you need to take to get the presence and the traffic that draws people in. You also need to have a marketing system in place that converts visitors into leads and then qualified buyers for your business.

Now, you can learn and do all this on your own, but I totally believe in outsourcing and having a duplicatable system (which is critical in network marketing) so that is why I use an amazing marketing system made just for network marketers.

This system teaches you exactly how to utilize list building strategies using certain tools that most network marketers don't even know exist. It includes all the tools and training you need to succeed with your network marketing business online. If you actually use these tools and training that we offer, 50-100 leads a day is common.

To learn more Internet Marketing Strategies for Explosive Network Marketing Online, I'll see you in article #3 on Affiliate Marketing for Network Marketers.

I am an Online Marketing Consultant who specializes in helping any network marketer, marketing any network marketing company, to succeed and allow them to climb to the top of whatever company or business they are marketing.

I've put together for you a short 5 article mini-series that is going to explain to you the top 5 internet marketing strategies that will allow you and any other serious network marketer to climb to the top of your business and join the ranks of the top earners across the industry.

In my first article, I am going to start with discussing residual income & solving cashflow problems.

Residual income is key to wealth building, and network marketing is an excellent tool for this, as financial experts like Donald Trump and Robert Kiyosaki (Rich Dad) will tell you. You work hard at something for a while now, so that tomorrow you will be getting constant income from the efforts you are putting in today.

The idea of residual income is the most appealing thing about network marketing. People like you and me come to the network marketing industry so we can ideally build a business and work like crazy for 5 years or so, and walk away with a 5 figure residual income check every single month for the rest of our lives.

I want to to show you how to do that in the most effective way possible. I want to show you the kind of program and strategies you should have in place if you are serious about attaining that type of residual income for years and years to come.

Did you know for those who really want to work at this business, 95% of all people who stay with their network marketing company for 10 years will reach the highest level of their company's compensation plan, which is usually at least $500,000 annually?

Unfortunately, the number one reason why most people fail at network marketing is that they run out of money before their residual network marketing income begins to really kick in.

So, the question is, how to you get to the point where you can live off of or retire on your network marketing company's residual income compensation.

I don't know any business that can survive without solid cash flow coming back in. If you don't have that, you are out of business.

So, to survive in network marketing, you need is to have a cash flow program in place that is going to quickly pay you hundreds or thousands of dollars each and every week.

This is the upfront cash flow that is going to start allowing you to make some serious money. Money that you can throw right back into your business so you can start creating that huge huge empire that you are here to build if you are serious about network marketing.

You can't wait for that small residual check to show up next month. You need to be online marketing, and having the cash flow coming in today so you can pay the bills, put food on the table, pay the mortgage, and most importantly so you can build your business.

You got to have cash flow coming in now. Unless you market in this fashion you will go broke long before you collect those serious residual checks years down the line.

And I have some ideas for you. I want to give you access to the most powerful cash flow program for network marketers on the planet. What I'm offering here isn't optional, its essential if you're serious about this industry and your business.

I'll give you more information in Part 2 of my Internet Marketing Strategy for Explosive Network Marketing Online series-- Lead Generation & List building.

Do you hunger to earn money online just by blogging at your convenient time and making money in the shortest time possible, let's say in less than two weeks? This is possible more than the way people look at it. I am going to summarize some few ideas which you can use to get started to earn money for yourself online. After you get familiar with it and master the way it's done, you can create unlimited number of other blogs in a short frame of time which will yield money for you.

Choose a theme
You should begin by selecting a proper theme for the blog site of your choice. Do not invest all your time doing this. People that are new to blog tend to while away most of their time searching for less competitive niche. Sometimes this may be a waste time due to minute niches bring little traffic and conversion.

Select the niche of your choice
Select the niche you have got a lot of knowledge about, don't mind whether it is very competitive or not. The reason why niches are very competitive is due to it brings unlimited number of traffic. The good news is that you can partake in that traffic and can make money for yourself fast.

Create your own blog
Select the kind of blog you want whether it is free or paid blog site. You can easily get a free blog at blogger just as you do not need to spend a lot of time selecting a niche, don't invest a lot of time in this one either. You can easily modify it later on from your dashboard.

Create your own unique content
Immediately visitors arrive at your website they want to see something interesting to read. Put at least 5 different articles talking about the niche of your choice, but it's best to make it ten. Try to bring out your best when it comes to writing those contents, proofread them and submit it to your blog. Also align pictures to every post you make.

Give out a free stuff
Once you start getting traffic, you would want to get more visitors as much as you could. You should try to get hold of the email of the visitors that visit your site. The best way to do this is to write a short report and offer it for free to your visitors when they land at your site. Use a squeeze page to capture their email and send them the free report. This way you would be building customers.

Promote your blog site
In order to get a lot of traffic you need to advertise your blogsite. With article marketing you are going to get people streaming into your blog in just minutes. Nevertheless, there are other methods which you can use to generate more traffic.

Monetizing your blog site
There are varieties of ways which you can use to create revenue for your blog. They are pay per post, pay per click, pay per impression, pay per sale and pay per lead. You have to find the one that suits you best.

If you want to learn how to blog, there are some certain things you need to put into consideration. It is possible for you to create money online using niche blogs. You can easily create your own blog and start earning residual income for yourself online. If there is a niche you have in mind it will be better if you focus on that particular niche till you have done well with it, after that you can then migrate to another lucrative niche. In fact, the reason why some bloggers and online marketers don't succeed is because they fail to target what works.

This is the reason why niche or blog marketing is so saturated and you will get the best out of it if you target a working niche. You would earn a lot of money and get targeted traffic if you focus on a particular product or service. This justifies the reason why some online bloggers earn money exploiting it. Some persons believe that multi-tasking is the best method but it's not. The most working way is to target one particular thing and carry it out well.

The best way to be a better blogger is to find out if the niche you want to blog about is in demand. It could be a product or a service. In order to determine this, you should begin with keyword research to discover the number of people that are looking for the niche of your choice. To earn bigger money you need an idea that will outdo other marketers. Blogging requires time and effort in order to test and learn new things.

You need to be wary of competition. If the niche you are marketing is highly competitive, then you might find it hard to earn money from it. The best way to surpass your competitors is to find long tail keywords pertaining to your niche and use it. It is easier to get traffic from long tail keywords for your blogging.

After you have found the less competitive niche which you feel you won't get stocked on the way, then you should start blogging. You need to invest meaningful time working on your blog. Post new contents daily on the blog, if you can't make it daily, then twice or thrice weekly is okay.

You can promote traffic to your blog by article writing, forum posting, add your comments at other blogs similar to yours with a link back to your blog, press release and the rest of others. Majority of these techniques when applied the right way work greatly. You will find it easy to earn money on the internet using these accessible techniques.

Blogging is one of the ways to earn money online. Most people love to learn the best way to blog and be able to earn cash from it. Blogs are an extraordinary method to make money on the internet, mainly when you are starting out as a newbie. It requires no technical experience and they are simply to receive web traffic unlike most usual websites. When you discover the best ways to blog you are going to make lot cash from it, same as any blog you build. In order to get the best out of it all you need to perform a thorough research to conclude on the topic you wish to blog about.

Promoters refer to it as "finding a niche". A niche is simply the subject of your blog. It may be about reviews, products like TV, iPod, software, fishing, sports, hunting etc. These are some of the category you are likely to make cash from. Stuffs that will interest people, meaning they are going to read it and like it, and also come back or even subscribe to your upcoming posts. Funny stuffs or crazy stuffs like how funny your cat is or how crazy your brother is are cool, even though people are going to read it but it isn't gonna make you lots of money. The reason is because this category of readers is not searching for anything to buy.

What you require is to learn to blog in a method which will bring audience searching for the niche of your blog and are ready to pay for it. When you've come up with the niche of your choice, then you can start with the creation of your blog.

Below are three preferences you can choice from when thinking of the kind of blog you need.

- Option of obtaining a free blog like blogger or Wordpress
- Option of creating your own blog from scratch
- Option of purchasing an already made blog or request somebody to create it for you

It is right that free is cool in some instance. The bad side of a free blog is that you can't use what you didn't pay for. You won't have many options like: ability to edit your blog to your own taste. That means you can't make your blog appear the way you need it, and it won't be very professional.

If you have no money for a paid blog, you can start off with a free one. Use free blog like blogger.com. Simply purchase a domain, find a hosting company that gives you a service like Fantastico. Fantastico is a set of programs which comes with varieties of products, with it you can set up your own blog on your web server using just a few clicks, search for a template, edit it to your taste (that is you add your kind of colors, graphics and revenue programs to earn money with it and then begin blogging. You also have the option of purchasing a blog which has already been created and made available for sale.

When your blog is ready, there are some best options which you can use to earn cash using it.

- AdSense
- Affiliate programs

AdSense is simply a program own by Google which displays matching ads on your blog based on the keywords you use on your blog. You earn money on any click on the ads placed by Google on your blog and also for impressions.

Affiliate programs are a way of selling the products of others and when you make a sale you get paid. Assuming you created a blog about fishing, you may find some affiliate programs related products which pertain to fishing. Place it on your blog and wait for sales. Every week try to write a small article about fishing related stuffs to make your blog content fresh and unique.

This may look incredible, but I tell you, original day-to-day bloggers, both male and female, make thousands of dollars either on a weekly or monthly basis from ads placed on their blog. It can also cost thousands of dollars to sell them entirely to an interested buyer. I am implying that an ordinary blogger can build his own typical blog and earn money by blogging on it just like the way other lucrative bloggers do. If you are able to do it the correct way, then you can expect to cash as much as they do.

If your intention is to turn your blog into a money making machine you should consider building it from scratch in a method that will enable you to pull cash from ad revenues you place on them. It should be a blog that will be able to bring in buyers and advertisers to benefit from their area of interest.

You can create your own blog in a few minutes, if not seconds. You can easily create a domain name or you can as well utilize a free blogsite like Wordpress or even blogger. Registering your own domain name for a blog like Wordpress will require you to position their service to your host provider. Use a web host that has Fantastico. With a blog host that has Fantastico, you can easily install your Wordpress blog in minutes even if you don't have any technical experience. But as for a blogger, you can set it up from their advanced option when creating your own blog. The best way to start is to begin with a free blog - if you don't have money. When you have made some money you can then pay for a full domain and web hosting and ping that your new domain to the free blog you already own.

With this little idea, you are almost near to getting all the info you need to create a money making blog. Stuffs like the theme, layout, or how you can ping your blog may look strange to you. They are easy to set up once you have created your blog.

Ideas you need in order to make your blog successful and professional:

Regulations: Be familiar with the rules that go with copyrights and images which you need to stick to. Do not take other people's content without their permission, unless otherwise stated.

Regularity: You are supposed to blog steady. Try to post articles on your blog daily or thrice a week. You have high chances of getting steady traffic if you blog always talks about interesting and helpful topics.

Consumer desires: If you do not blog on stuffs people would want to read about, then you may not make as much money as other bloggers do. It is necessary to do a thorough research to discover a niche which you know will get attention and also attract buyers.

After you have created your blog with some content in it, ping it to Pingomatic. Sign up with google adsense and add their code to your blog. You may not make up to a dollar daily from adsense but I tell you, the more you blog the more you will earn from AdSense.

Do you want to learn some of the internet strategies to putting extra cash in your pocket? You will learn a few different ways in this article. We will also show you how to further educate and expand your knowledge on this topic.

Step1:The road to making money on the internet is one where you have to experiment and try different avenues. Beware that most of the internet get rich schemes out there just aren't valid. If one thing you try doesn't work, then get back up and try something else! You will eventually make it and I will help to get you there. I will keep updating this article with current info.

Step2:There are many ways to make money on the internet. You will have to find which way best suits you and then research it in depth. Ehow is a good place to do some of this research. You also want to visit your local book stores and library.

Step3:I first started off on Ebay. You can first start by selling things around the house to get a feel for it. When you decide you want to get serious about it, you have to start a business. Either a corporation or LLC. Go to Legal Zoom to see more on this. They can help you out.

Step4:Once you have your business established. You will have to open up a business checking account. This will be used to set up your merchant account in your web site. Also set-up a PayPal account.

Step5:The next step is to figure out what you want to do. If you want to sell products on the internet, then you are on track. You can sell merchandise, Ebooks, services, or create a membership site.

Step6:You can link your Ebay products to your web site. Affiliate marketing is another way to make money. Your website will have a link to sell other peoples merchandise. You will receive a percentage of whatever they buy doing this.

Step7:Optimize your web site to draw in more visitors. Use blogging to help promote your site. Now I can't tell you exactly what to sell on your site. It is important to test your products out first, before going full out. Remember to target the products that will still sell during a recession.
Good Luck!

We are living in a day and age where you are either your own boss, or someone's slave. For those of you working under conditions where you are not happy, you know exactly what this feels like. People seek to find their own successful home based business because they are wanting something more. They know that life is not just made up of clock work. Feeling like you are slave to a clock can be physically and emotionally draining. Working from home opens up the door to ultimate freedom and gets you away from your dreaded 9 to 5.

The idea of having a home based business has been around for a while, and is now becoming more popular and much more of a reality for a lot of different people with different job backgrounds. You can basically pick whatever it is that you want to do, and go with that idea. You must stay focused on your dream, or it cannot grow into reality. You won't get rich overnight, starting a successful home based business takes time and patience. In time, your business can indeed turn into a successful venture. Having a home based business is often very appealing for people who want to invest little to no money while still reaping the benefits of a large investment. Trying to start a successful home based business is smart.

It is for the mother or father who wants to stay home with their children. Not everyone has the money for the cost of daycare these days. It can be a real hassle for couples with numerous children. Daycare costs can add up to hundreds of dollars per week, taking literally over half of the family's income. Working from home at your home based business can allow both parents to quit their day job, and focus on what is most important.

Having a successful home based business is often flexible enough to allow you to stay at your current position while still working from home to build your future business in your spare time. Most people usually only invest a few hours a week starting off. It can take up to two years for a home based business to grow and become successful. The more hours that you invest, the quicker your business can grow. There are certainly a lot of people out there who are willing to invest dozens of hours a week in addition to their current job because they really want to get away from corporate America. Who doesn't?

You don't have to worry about the high cost of gas. With the way the economy is going, it is no wonder that more and more people are reaching for their home laptops and searching for successful home based business ideas. More and more folks are losing their jobs of today, and fearing that there is no future for them tomorrow. Something has to happen, and it is happening at home. There are so many different areas of business to go into when you choose to do it your own way. You can even choose to have more than one if you would like.

Starting up a successful home based business is worth the time and work. But do not be deceived, there is a lot of work involved. There will be times in the beginning that you will feel like beating your head against the pavement. Just remember to relax and be consistent. A business takes time, patience, and a real effort. The harder you try, the more likely you will be to able to succeed.

Opportunities in online marketing have never been so great or so diverse. In June 2008, 70% of UK population was online, according to Internetworldstats, and while we are there, the UK population is now spending more than ever online.

The figures say it all - in July 2008, 17p in every £1 was spent online in the UK, and growth in UK online spending for November 2008 saw an increase of 26% on October 2008, according to IMRG. It is therefore in an advertiser's best interests to approach this vast online audience from every possible angle.

It is hugely important to be aware of how differently people are now using the internet. Social media sites are booming and online competition from competitors in all industries is rocketing.

Advertisers must make the effort to interact with users at all stages of their purchase, whether they began by asking a question on a forum or by searching for product-related information and reviews, as well as making the effort to learn from their feedback where possible.

Businesses need to look further afield than traditional paid ads.

Many people think online marketing is virtually synonymous with Pay-Per-Click (PPC) search advertising. However, more and more companies are now discovering that an integrated online marketing strategy be far more rewarding than only using PPC ads in terms of increasing revenue and acquiring new business.

The range of online marketing opportunities most businesses should now be looking into include PPC search as well as other areas of online advertising, email, natural search engine optimisation (SEO), social media, site content and usability.

It almost goes without saying that, once set up, every one of these areas must regularly tracked and analysed, as it is the findings gleaned from this analysis which should be used to inform the entire online advertising strategy.

How you can benefit from an integrated online marketing strategy
Not every potential marketing field will be appropriate for every business. However, a good online marketing company will pick and choose a number of avenues, and use the information from tracking each one to improve the performance of the entire campaign.

Different areas will contribute in different ways to building and refining the overall structure of an integrated online marketing strategy, and the more methods you employ to attract and convert visitors, the more effective each one will become.

Here are some examples:

1) PPC Search can inform your language and terminology

Analysing which keywords lead to conversions in your PPC campaign can be a useful way to inform your thinking on the type of keywords you use in your content and anchor text links. It can also give you an idea of where to target online ad placements and email campaigns.

2) Forums and Blogs can aid Communication and Product development

Comments left on social forums and blogs about your company or your competitors could give you an idea about ways you could improve what you are offering to people on your site, and how you could improve its usability. These forums allow for a unique insight into your target market, and arguably reflect some of the most honest and passionate feedback a company can receive.

3) Analytics Packages can aid web design

Tracking goal funnels effectively in your Analytics package can inform you as to what needs to be altered on your website by telling you at what point your customers are dropping off in significant numbers.

4) PR can help your SEO

By including anchor text links on your own online press releases and articles, you can help your own search engine optimisation at the same time as boosting awareness about your products or services.

There are many more possible examples, but the top-line take out is that an integrated approach is worth more than the sum of its parts.

You will also be widening your reach

In addition to the benefits of making use of all the information available to you to create an integrated online marketing strategy, you will also be reaching a far wider section of your intended audience by branching into so many different areas, leading to a greater potential for acquiring new business.

In conclusion, you'll enjoy better results from a balanced, holistic online marketing strategy than by focusing all your attention on just one area - or by viewing the increasingly disparate divisions of the online world as isolated units.