Guide to make money online!

Too many Internet marketers look at website traffic as a matter of how many people are getting to their sites. Sure, the raw numbers are important, but only to the extent that the traffic actually has a snowball's chance in the you-know-where of converting. We really need to get past the "more is better" mindset and start thinking in terms of "better is more".

Let's put it this way. Would you rather have 100 highly-targeted visitors with a strong likelihood of purchasing something from you or 1,000 random "pulled off the street" visitors who may or may not even have a remote interest in anything you have to say. Obviously, you'd go with the 100.

Though it isn't always that black and white when it comes to your website traffic and your online business, the same principle does apply. You don't just want quantity, you want quality.

What does that mean in terms of your efforts to snag more traffic? Primarily, it means you need to concentrate your efforts on getting the kind of people to your site who are likely buyers. That's going to require you to really hone your keyword selection and targeting skills. That's true whether you're trying to get organic search traffic or if you're working with PPC ads. You need to discern "good" keywords based on what they mean, not just the search levels and competition.

It also creates an obligation to check your stats and analysis with a higher degree of care than most people do. You want to see where your traffic is coming from and whether, based on search queries and or referrers, they're likely to be real customers.

So, the next time you catch yourself talking about how you want more traffic, stop yourself. Start getting into the habit of talking about "more targeted traffic". That's where the money is and that's where you should be focused at all times.