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You Need to Direct People to Your Website

Publish by: Webmaster Tuesday, March 31, 2009

To be successful in affiliate marketing, it is essential to have traffic. The more traffic, the better. There's no such thing as having too much traffic. You may have a winning product and a great webpage, but if no one goes to your website, then it's all fruitless. So it's important to be able to direct people to your website. Do this in as many possible ways that you can.

Let's discuss a few ways to direct traffic to your website.

1. Market articles

Write articles. These articles can either talk directly about the product or the subject matter can be something indirectly related to the product, for example a problem the product may be a solution to. Write articles for your website, of course, but write others for the purpose of submitting to article directories. There are many article directories, e-zines, and online encyclopedias that allow you to submit articles for free. You have the option of writing the articles yourself or hiring freelance writers to pen some articles for you. Just make sure that the articles are unique and original or they may be rejected by the article directories.

See to it that the articles are informative and helpful, so that you can begin to establish yourself as an authority on your particular niche. Let your knowledge and expertise shine through. If people get the sense that you know what you're talking about, they'll be more inclined to go to your site. Remember to include a resource box at the end of your article that has a link to your site and a bit of information about yourself.

2. Join forums and do some social networking

Find out which forums your target market goes to and join these. By your insightful and helpful contributions, you can build up a reputation as a guy in the know in your particular niche. If you are allowed to, put a link to your website on your posts. Join some social networks too. These are great places to start making a name for yourself and your website.

3. Exchange links with others in the same niche as you.

This is a good idea for several reasons. First, by exchanging links with someone in the same niche as you, you create awareness of your chosen niche. You and those you exchange links with complement each other. It's like you're forming a specialized community of marketers that your clients become comfortable dealing with. By helping increase traffic for your allies, your traffic gets significantly increased as well.

Plus you increase your chances of getting a higher ranking in search engines. Search engines are partial to websites that have inbound and outbound links. And everybody knows that a high ranking in the search engines equates to more traffic.

So try out these three ways. In a subsequent article, we'll talk about other methods you can use to direct people to your website.

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