Increasing web traffic towards any site depends on many factors. The value of the content available and the relevance in the current scenario is more important for visitors. The algorithm used by the search engine robots has many parameters that determine the page rank for any given site. Tweaking the features of the given page to match the requirements of the engines is the secret behind improving page rank.
Any page that is back linked through a large number of sources is bound to attract a large viewer attention. These can be developed through the use of blogs, newsletters, community chat sites etc. The search engines see this large number of links as a sign of huge popularity of the site. This is the reason why Facebook, Twitter, Gtalk and Yahoo News appear consistently at the head of the search results. However, there is a catch to this unique method. Unscrupulous webmasters use this technique to manipulate the engines to rank their sites having poor content, higher than more relevant sites. Hence, search engines employ methods like 'semantic search' to detect the presence of deliberate misuse of keywords, phrases and links. Hence, the challenge lies in using the optimum number of links to obtain the best of the concentration of such back links.
Using the social media tools where a lot of potential clients converge for discussing a wide range of topics can also be used to generate back links and leads. Initiating a topic of relevance to the concerned website and getting the maximum number of people to contribute to the chat is vital. Putting valuable inputs at regular intervals to direct the flow of discussion, and maintaining the relevance it carries with the website, is important.
Search engines are typically fond of sites that are easy to access, navigate, crawl through for information and have interesting content. Hence, using this feature to modify the site structure to make the availability of information easier is of vital importance. The search engines easily index sites that have well developed sitemaps. The sitemaps contain URLs to every page that is included within the site. This makes it easier for engines to seek relevant content that may be located in deeper pages with ease. Generating such sitemaps and submitting them into the root directory helps to present a current structure of the site to the search engines.
The appropriate use of title tags, Meta tags and heading tags help to improve page rankings. The use of accurate keywords in the tags also helps to optimize the content with that of the requirements of the search engines. Minimum use of graphics, animation, and images on the page results in quick loading and easy capture of keywords that may be present on the page. Search engines are on the look out for accurate information. Hence, quick loading pages are preferred over slow loading ones. The modification of images to reduce the number of HTTP requests help to cut down on display time. Use of sprite images make it easier for pages to load, despite the delay in complete appearance of images.
SEO optimization is an ongoing process that involves a number of steps to reach the optimum level. However, the marked difference observed between the sites that are modified and those that are unmodified, is convincing enough for webmasters to adopt such unique methods to achieve better rankings for the sites.
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