In the SEO world there are a few things you need to consider. First you need to make sure that you write your site naturally and in a very compelling way to the reader. Entice your readers with compelling content and they are sure to tell a friend, link back to your site from theirs or other blogs they write to, and if your site is interesting enough they will bookmark it or even write their own social network hub talking about your site.
Once your site is written and looks good, you will want to go back over it to set it up for on page optimization. This is only 10-20% of seo but if you think about it all your off page SEO tactics depend on the on site value. It's a lot like how a site promoting a meditation CD is the most important part in getting them to purchase it but if your site hypes them up and the product itself doesn't deliver then they will never trust you again even tell their friends how you promise and don't deliver.
Setting up your on page optimization is simple, just sprinkle a keyword people will most likely use when searching for your site in search engines about 6-8 times within the page, working it in NATURALLY to the content itself. Keep your page under 800 words in length, people like to read compelling articles but don't over do it.
Your off page optimization will entail getting quality backlinks to your site and by quality I mean links from what are called authority sites. There are a few good ways to do this that are simple and effective. The most effective is to write articles for authority WordPress sites. This article should be around 500 words and should be written well. You include a link back to your domains main page in this article to provide you with a linkback. Write about 4 of these a month and over time you will build up an arsenal of linkbacks from authority sites. This takes time but is well worth the effort.
You should also get accounts with the major social networking sites like Hubpages and Squidoo and write a few pages on there too, including a link back. These are authority sites as well so your linkback will carry weight. There are services that you can write 100 word blogs with a link back to your site that will distribute these blogs naturally across several authority sites as well. You should sprinkle about 30 of these snippet blogs a month through them. They distribute them over several weeks so it's a natural way to provide linkbacks quickly for your site. Make sure your blogs are quality and on topic.
You will want to use a keyword that directly talks about your site as the anchor text and the linkback points to your main page as well a several of your internal site pages. Between the article submissions, web 2.0 sites, and these blog networks you can generate an enormous amount of link popularity and you do it while adding valuable content to the web. The articles and blogs you submit will be there for ever so as long as you continue to provide new linkbacks every month the power of your efforts will only get stronger. For example if you publish 4 article submissions, 2 web 2.0 articles, and 30 blogs per month, at first it will be a small number of linkbacks (all be it all authority links so they hold alot of value) but after 3 months you will have amassed 90 linkbacks in blog sites, 12 article submission linkbacks, and 6 web 2.0 articles linkbacks.
Although your submitting the same effort each month your added linkback providing articles/blogs become more powerful because of the stack of linkbacks previously. In the search engines eyes if your old linkbacks age and no new ones are created your site's ranking will diminish but if you bring in just a few new linkbacks every month all the old ones become incredibly valuable. The new ones are like watering the old ones as well as providing more link popularity as well!
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