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Using Traffic Exchange in Promotion

Publish by: Webmaster Monday, June 1, 2009

Traffic exchange is one of the most popular methods in internet marketing. It aims to gather visitors for the sites for free. It is very effective in generating free traffic to a site. It is also a very powerful marketing tool in terms of promotion. Traffic exchange has a very big potential in promoting a business, product, or service.

It is a fact that most of the individuals engaging in traffic exchange wants to bring traffic to their sites; so it is a must to use the program properly. Traffic exchange must surely be a part of the marketing plan but there is a strategy to make it very effective. Aside from bringing traffic to a site, it must also be a goal to introduce the business, product, or service to more people; whether they are ordinary consumers or internet marketers.

One big factor that will affect business promotion within traffic exchange is the use of landing pages. The viewers have limited minimum timeframe to surely view the promotion page. It usually goes from 10 seconds to 30 seconds. For this reason, it is important to have a page that will load all the elements easily. It must be simple but very enticing, fresh and unique, in order to grab the attention of the viewers who initially just surf a lot to bring back huge traffic to their sites. This page is called a landing page. it is like a summary of the main site, business, product, or service.

The landing page can be a splash page or a squeeze page. The splash page contains a link that will direct the viewer to the main site, or to another site that contains more information about the offer or promotion. A squeeze page contains a form where the viewers can leave their contact details in exchange with a free offer, a trial offer, or a subscription.

Whatever the type of landing page is, the first thing to consider is that the page must move the viewers to action. This action could be to know more about the product or to leave contact details. When the viewer thinks about knowing more about the business, it is already the start of being a potential customer; when the viewer leaves his or her contact details, it is an opportunity to keep in touch with this prospect in the future.

Furthermore, it is important to build a mailing list. This will surely help in future marketing plans. Keeping in touch with the potential customers for pre-selling and other reasons that could lead to a sale is a good technique. It makes the customer more familiar and comfortable with the business.

While considering these, it is best to join several traffic exchanges at one time since not one program requires membership exclusivity. Once signed up for numerous programs, it is best to surf all of them at the same time through a multiple tab browser. This will save a lot of time and effort while driving the desired traffic to the owned sites. Additionally, it is best to have downlines ore referrals to have more bonus credits and have more traffic with less effort.

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