Search engine optimization has become the order of the day. People are jumping in it completely unprepared and loosing money here and there to the big hype available on the internet today.
If we can summarize Google in two words, we could say "trust" and "relevance". Try as much as possible to gain Google's trust with your website and they will reward you by sending targeted and consistent traffic to it.
Google as a search engine is well renounced over the world. For your website to rank high with them, it has to have a considerable amount of trust. This is the most basic of SEO, but always almost forgotten by the majority of webmasters especially newcomers in website building.
Most SEO techniques I read on the internet today always insist only on backlinks. While I don't deny the backlinks concept as being the most important SEO point, there are many other things that you may do which will help your website gain more trust from Google. I give 2 of them here: You have to provide a clear privacy policy, and some contact information on your website.
A privacy policy is simply to come out with; it is just a webpage that says the private information of those who visit your website is safe and will not be used in any manner to abuse the visitors' privacy. Many internet users don't read privacy policies, but it is always good to have it there, even if it is just for the sake of gaining trust from Google.
I am amazed with the number of websites I see without any contact information, especially blogs. If you are to have any serious website, then you must provide at least some kind of contact information so people who are interested in your products may send you and email or call you for more information.
I can understand that people want to protect their emails, but you can always have a separate email just for that propose, and it will help make your website more trust worthy from the search engines point of view.
Including quality backlinks to your website, these are the basics ways you can also use so as to gain trust with your website, so that search engines such as Google may send targeted visitors to it.
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