Every single website owner wants to get more traffic to their website. The best way to get sustained traffic to your website day after day is by being ranked in search engines like Google. No on really knows how Google decides who gets top ranking, but it is known that incoming links to your site will help you to get a higher google ranking. One way to get incoming links is to participate in a reciprocal link exchange with high-quality websites that complement yours. However, doing this is a little more difficult than talking about it. You have to find the websites and then get them interested enough in your site to want to participate in a reciprocal link exchange with you. Read on to learn how to do it.
~ Make Sure Site Has A Lot of Good Content ~
Before you can start searching out sites to exchange links with you, you'll need to make sure that you have a high-quality website with a lot of high quality content. Other webmasters will be more likely to take you seriously if you have a high-quality, useful website. Use Google to search for sites that you might like to participate in a reciprocal link exchange with. If you have a very small new site, you probably don't want to approach the very largest site in your niche just yet, but do look for high-quality sites that you'd be proud to associate with. Look for sites that complement your content but that are not in direct competition with you.
Almost all websites will have a contact us link somewhere on their site. Contact them and make your point briefly and quickly as site owners are busy and don't have time to read long, flowing emails. Let them know that you'd like to participate in a reciprocal link exchange if they are interested. Give them a brief overview of your website as well as where you'd like to link to and how you think doing so would be mutually beneficial. Always offer more than you ask for. So, don't ask for a link from their home page and offer a link-back buried deep in your site.
If you don't hear anything back from the websites that you contact, it's acceptable to follow-up once, but don't continue to email them if they don't respond. It's annoying and borders on spam.
Many webmasters of small sites manage their sites as a hobby and not a full-time job. That means that they are likely busy and don't have time to read and respond to site-related emails immediately. Give it a week or so before you follow up.
Sometimes the best way to get a reciprocal link exchange is to simply place a link on your site that leads to a site you'd like to link to you. Then simply contact the webmaster of the site that you've linked to. Let them know that you've found their site so useful that you've decided to link to it. Place a link to the page where their link appears so they can view it. Many times, if your site is high-quality, they will find a way to link to you as well. This doesn't always happen, but if you are linking to good sites, it's okay if not every single one gives you a link in return.
~ Join a Link Exchange Program ~
There are programs on the internet that you can sign up for that will connect you with other website owners that are also looking for sites to exchange links with. This is a great way to find webmasters who have already shown an interest in participating in a reciprocal link exchange.
There are programs on the internet that you can sign up for that will connect you with other website owners that are also looking for sites to exchange links with. This is a great way to find webmasters who have already shown an interest in participating in a reciprocal link exchange.
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