Title tags are important to Google... If you're a webmaster, web designer / developer note the following regarding the often overlooked "TITLE TAG". The title tag is the HTML tag that renders a title on the top of the browser when folks reach your website. It should be more than just your name (website or business name).
Step1
According to this site -http://www.googlerank.com/ranking/Ebook/first.html
Your title tag, URL (domain name), and keywords are all important when it comes time for Google to rank (where you are in the results list in a search) your site.
Step2
Title Tag by Sheila Murrey Key points to remember:Your title tag determines what people see at the top of your browser in the title bar. It also shows up when folks save your website as a bookmark (in most browsers anyway).
In the title bar of the link I've given you in step 1, you will notice it reads: TITLE TAG - The Definitive Google Ranking strategy guide by Googlerank.
Step3
You can see how descriptive that is and how someone searching for information about title tags and their google ranking would be taken right to that site. In fact, when I searched google for that information I search on the words:title tag how to for google
The Googlerank site comes up FIRST in the results. (Apparently consistently so because I've done this search more than once, many weeks apart.)
Step4
The googlerank website has relevant and helpful information however, as a designer, it's not my favorite when it comes to readability, color, font usage, etc. But I had to use it because it comes up first in that search. Perhaps a better site with more reasons as to why the title tag is important is this one:http://www.seologic.com/faq/title-tags.php
Scroll down to the paragraph called - The Roles of the Title Tag in a Web Page
and continue reading on about Search Engine
Step5
Never be afraid to update your title tags, meta tags, keywords, etc. The more relevant these are to your site and what people are searching on the more hits you'll receive!I update my title tags, meta tags, and keywords often! Usually based on my research as to what people are searching for, any new buzzwords in my industry and so on.
Don't forget to check out your competition and view their source code to see how they titled their pages. This can give you valuable insights.
Change the only constant.
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